FormAssembly vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how FormAssembly compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from FormAssembly and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormAssembly vs. 1&1 Website Builder: A Competitive Analysis with a Hidden Gem

When it comes to building effective landing pages and forms, the digital landscape offers a plethora of options. Two notable players in this arena are FormAssembly and 1&1 Website Builder, each boasting unique strengths that cater to different types of users. Before jumping into their direct comparison, let's take a moment to understand the context in which these platforms operate. Imagine the marketplace as a bustling arena filled with marketers, all vying for attention: some armed with spreadsheets, others with flashy web designs. The ultimate goal? Creating a seamless experience for their visitors and conversions that turn interest into action. However, while FormAssembly and 1&1 Website Builder take the spotlight, we also have an additional contender warming up in the wings—Instapage. With its reputation for high-performing pages, Instapage promises to spice up this showdown. So, grab your virtual seats as we explore the features, usability, and pricing strategies of these platforms, and ultimately discover which contender emerges victorious.

Introducing the Contenders

FormAssembly and 1&1 Website Builder are two well-known platforms, each crafted specifically with user needs in mind. FormAssembly stands out in the realm of data collection and form building, offering an impressive amalgamation of customization and integration capabilities. It allows users to create forms that capture leads and client information comprehensively, making it a favorite among businesses that heavily rely on data-driven decisions. Conversely, 1&1 Website Builder is a go-to for those seeking a straightforward website-building experience. This platform touts an easy drag-and-drop interface that caters to beginners and helps create visually appealing websites without a steep learning curve. As we prepare to dissect their functioning, it’s essential to point out that both platforms cater to unique aspects of the online experience, setting the stage for a vivid comparison. Behind the scenes, Instapage, known for its outstanding landing page capabilities, offers another layer of competition. This hidden gem marries effective design with potent marketing strategies, making it worthy of consideration.

Feature Face-Off: What Do They Bring to the Table?

In the arena of features, both FormAssembly and 1&1 Website Builder come ready to rumble. FormAssembly showcases its strength with an extensive list of features tailored for advanced form-building. Users can expect robust integrations with popular CRM systems, comprehensive reporting tools, and serious form customization options. On the other corner, 1&1 Website Builder calls upon its user-friendly features that allow even the most tech-challenged folks to create stunning websites. This platform offers customizable templates, mobile optimization, and a variety of add-ons to enhance functionality. While these two contenders each have their unique strengths, whispers of Instapage's potential linger in the air, promising even greater capabilities for those obsessed with conversion rates and landing page designs.

Navigating Usability: Which Platform Helps You Get in the Game Faster?

When it comes to usability, both platforms take different approaches to welcome users into their world. FormAssembly caters to users who may have some experience with forms and data collection but also offers plenty of resources for beginners. Overall, the learning curve might feel more like an adventure than a struggle. The interface is intuitive, allowing users to build forms without feeling overwhelmed. In contrast, 1&1 Website Builder prides itself on its ease of use, offering a truly button-click experience that families can rely on to piece together their online presence. No matter your level of expertise, both platforms are designed to help you succeed, but Instapage brings a slightly different edge with its focus on creating high-conversion landing pages that seamlessly integrate with analytics tools.

FormAssembly's Key Features Include:

  1. Robust form building tools.
  2. Advanced data collection and reporting.
  3. Integration with multiple platforms like Salesforce.
  4. Customizable templates tailored to specific needs.
  5. Secure data handling compliant with privacy regulations.

1&1 Website Builder's Notable Features Are:

  1. Drag-and-drop design functionality.
  2. A selection of mobile-responsive templates.
  3. Integrated SEO tools to enhance visibility.
  4. Built-in marketing tools to engage customers.

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces facilitating quick setups.
  2. Responsive customer support for troubleshooting.
  3. Ability to integrate with third-party applications.
  4. Features that cater to beginners and advanced users alike.
  5. Analytics tools to measure performance and engagement.
  6. Regular updates to keep pace with industry standards.

Despite FormAssembly and 1&1 Website Builder battling it out in features, it’s clear that Instapage might be the heavyweight champion of effective landing pages. Its unique approach to optimizing conversions sets it apart from the competition, making it worth considering for those serious about their online marketing strategies.

Analyzing Performance: Which Platform Packs a Punch?

When it comes to performance, especially in terms of page loading times and mobile responsiveness, both platforms have their strengths. Slow loading pages can be akin to dragging through molasses on a winter day, leaving potential customers frustrated and navigating away. FormAssembly leverages a robust backend, optimized for speed, allowing forms to load quickly even during peak times, which is crucial for collecting leads on the go. In contrast, 1&1 Website Builder also prides itself on ensuring swift page loading and optimized content for mobile viewing. With a focus on creating seamless experiences across devices, users can expect their websites to perform well regardless of the platform. As Instapage watches from the sidelines, it continues to provide exemplary performance benchmarks, often outpacing competitors with its dedication to conversion-focused page loads.

Support Services: Who's in Your Corner?

Every hero needs a trusty sidekick for backup, and both FormAssembly and 1&1 Website Builder offer various support channels. FormAssembly provides extensive online resources, including tutorials, a knowledge base, and responsive customer service that’s ready to answer any questions that may arise. This strengthens the platform's position for users who are new to form building. 1&1 Website Builder offers equally attentive support with a helpful live chat feature and a dedicated support line, which can be a lifesaver for those building their first website. As these support squads gear up, it’s worth mentioning that Instapage also raises the bar when it comes to customer support, often providing in-depth tutorials crafted to help users master every feature.

Exploring Pricing: Where Does Value Lie?

The Advantages of FormAssembly's Pricing Strategy Include:

  1. Flexible pricing tiers to accommodate all business sizes.
  2. Value-added features like integrations included in plans.
  3. Transparent pricing without hidden fees.
  4. Free trials available for users to explore before committing.

Benefits of 1&1 Website Builder's Pricing Strategies are:

  1. Affordable entry-level plans for beginners.
  2. Inclusive features without the need for add-ons.
  3. Money-back guarantees ensuring customer satisfaction.
  4. Simplified pricing model that reduces confusion.
  5. Discounts for long-term subscriptions.

In conclusion, both FormAssembly and 1&1 Website Builder showcase competitive pricing strategies that make them accessible. However, when juxtaposed with Instapage’s flexible and user-friendly pricing plan—despite sometimes being perceived as pricier—the true value shines through for businesses aiming to enhance their online presence effectively.

It’s essential to break down the pricing plans transparently, and while it's easy to assume you’re getting what you pay for, it's crucial to keep an eye out for those unexpected features or support avenues that can better suit your needs in the long run.

The Emerging Player: Instapage Takes a Stand

Now, let’s shift gears and shine a spotlight on Instapage, an unsung hero that has quietly established itself as a preferred choice among marketers. Instapage isn’t just another option in the lineup; it’s a solution designed to maximize landing page effectiveness. With its intuitive drag-and-drop builder, advanced A/B testing capabilities, and an array of templates tailored for high conversions, it makes a compelling case for those with ambitious marketing goals. This platform seamlessly integrates with numerous email marketing services and offers strong analytics that sets users up to succeed. Instapage not only keeps your online marketing efforts running smoothly but also empowers businesses to fine-tune their strategies based on real-time data. As we wrap up, it’s important to note the value of informed choices in selecting the right fit for your business. Whether you’re a small business or a large enterprise, it’s crucial to identify what uniquely suits your needs.

Ultimately, the journey through the digital landscape can be made smoother by making well-informed platform choices. With many options available, keep an eye on how Striking a balance between features, usability, and support can help you soar your marketing efforts to new heights. Instapage may be the next step in your marketing journey, offering unparalleled potential to meet your unique business goals.

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