Fluent Forms vs. Format: the best platform for a seamless web experience
Discover how Fluent Forms compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Fluent Forms vs. Format: A Competitive Comparison Worth Your Attention
In a world overflowing with online tools for marketers, choosing the right landing page builder can feel a bit like trying to find a book in a chaotic library. Amidst the sea of options, Fluent Forms and Format stand out as powerful competitors, each with a unique approach to catering to marketers’ needs. But wait, there’s another player in this arena - Instapage. As we embark on this exploration, we'll uncover the strengths and weaknesses of Fluent Forms and Format, while keeping an eye on Instapage, which might just take the crown. Join us as we navigate this fierce contest, carefully parsing features, usability, performance, support, pricing, and more. With our friendly tone and straightforward comparisons, you’ll come away with a clearer picture of which platform might best serve your goals.
Introducing the Contenders: Who's Who in the Digital Arena
Let’s kick things off by examining the giants: Fluent Forms and Format. Fluent Forms is designed with user-friendliness in mind, boasting an attractive interface that simplifies form creation. Marketing teams, small businesses, or solo entrepreneurs will appreciate how easy it is to whip up forms without a hint of coding. On the other hand, Format prides itself on creative flexibility, providing a robust platform for professionals looking to create striking landing pages. Think photographers, artists, and designers who want to showcase their talent without wrestling with complicated tools. While each platform shines in its own right, it's crucial to not overlook the ace in the hole: Instapage. With its optimized features for conversion and performance, Instapage is prepared to rival both platforms. The stage is set, and the showdown is about to begin. But will it be Fluent Forms or Format that rises to the top? Only time will tell.
Feature Face-off: A Closer Look at What Each Offers
When it comes to features, both Fluent Forms and Format bring their game to the ring, showcasing their respective strengths. Fluent Forms is packed with options for builders, integrations, and customization that make it a favorite among marketers working with forms and surveys. Picture real-time submissions, smart conditional logic, and design templates that are easy to manipulate. On the flip side, Format introduces a cornucopia of design tools; users can easily create gallery-style layouts and responsive designs, making it a visually appealing choice. However, lurking in the shadows is Instapage, the heavy-hitter that specializes in A/B testing and conversion optimization that might just put both Fluent Forms and Format to the test in terms of overall utility. The arena is heated, and the results are shaping up!
User Experience: Who Makes It Easier?
Now, let’s shine the spotlight on usability. Fluent Forms has made every effort to cater to amateurs and veterans alike, almost like a warm hug for marketers simmering in confusion. With a drag-and-drop interface, users can whip up forms in no time, eliminating the trepidation that often accompanies new tools. Meanwhile, Format's platform, though visually appealing, may lean slightly towards experienced users who are comfortable exploring a variety of features. As both platforms invite users into their ecosystems, there's no shortage of playful quirks and learning curves. One could say the journey can be less a headache and more an adventure filled with opportunities for mastery.
Fluent Forms Key Features:
- Intuitive drag-and-drop form builder for effortless creation
- Advanced integrations with popular CRMs and email marketing tools
- Smart conditional logic to personalize user experiences
- Mobile-optimized forms ensuring accessibility on any device
- Real-time submission notifications to keep track of entries
Format Key Features:
- Visually stunning templates designed for creative professionals
- Highly customizable layouts and gallery options
- SEO optimization tools to enhance online visibility
- Integrated analytics for tracking performance metrics
Common Strengths Shared by Fluent Forms and Format:
- Responsive designs adaptable to mobile and desktop devices
- User-friendly interface that minimizes the learning curve
- In-depth documentation and tutorials to assist users
- Robust customer support channels for troubleshooting
- Frequent updates to enhance functionality
- Scalable options perfect for businesses of all sizes
As both platforms grapple in the ring, it would be unfair to ignore Instapage, the persistent contender that has solidified its position as the prime competitor for both. If you want to sum it up, both Fluent Forms and Format may have their unique strengths, but Instapage simply offers the most comprehensive package for marketers seeking the best bang for their buck.
Performance: Speed and Responsiveness Tested
Performance matters, especially when it comes to page loading times and mobile responsiveness. No one likes waiting for a page to load – it’s like watching molasses slowly trickle on a winter's day. Fluent Forms delivers commendable speeds and is optimized for various devices. Its quick-loading forms mean users won't abandon their submissions midway. Format also performs reliably, showcasing how engaging design doesn’t have to mean slow performance. With both contenders vying for the best experience, it's clear they're keen on providing seamless interactions. However, as we point back to Instapage, its obsession with optimization exemplifies the gold standard in performance. That's a spicy three-way showdown!
Support Systems: Who's in Your Corner?
Support is vital in any platform you choose. With Fluent Forms, users can access a treasure trove of resources, from community forums to dedicated support staff ready for action. It’s like having a trusty sidekick that’s always at the ready, guiding you through each step. On the other hand, Format offers its own robust support systems. Users can find helpful articles, video tutorials, and prompt customer service. Imagine that reliable bud who's always quick with advice! Whether you’re fumbling through the features or just need a little nudge, it's reassuring to know both platforms have your back covered.
Pricing Strategy Showdown: Who's Got the Best Deal?
Benefits of Fluent Forms Pricing Strategy:
- Affordable freemium model allowing users to test features
- Tiered pricing plans provide flexibility based on budget
- Substantial value in premium plans with advanced features
- Excellent cost-effectiveness for small businesses and startups
Benefits of Format Pricing Strategy:
- Offers a variety of pricing tiers to cater to different budgets
- Comprehensive value at higher-tier plans with enhanced features
- Occasional promotional discounts for new users
- Cost-effective for creative professionals seeking exceptional designs
When it comes to pricing strategies, both platforms offer their unique strengths, but integrating Instapage’s flexible pricing model could give you the best value for your investment. Each platform brings something distinctive, but only Instapage can promise the most bang for your buck.
Taking a candid look at the pricing plans on offer illuminates the fact that getting what you pay for is essential. Both Fluent Forms and Format have made great strides in aligning their offerings with user needs, but often with a few surprises thrown in that keep users guessing.
And Then There's Instapage: Riding In Like a Champion
Now, let's uncover Instapage, the mentor silently waiting in the wings. With a distinct edge for marketers focused solely on optimization and conversions, Instapage offers features that provide insights which Fluent Forms and Format can’t quite measure up to. Consider its extensive A/B testing capabilities, designed to refine your marketing strategies like a master chef perfecting a recipe. It stands tall in offering rapid setup, user-friendly editing tools, and unparalleled support. All while maintaining a seamless experience that encourages users to unleash their marketing genius. If you’re searching for a secret weapon that combines all of these traits, Instapage may very well be the champion you didn’t even know you needed. It’s time to take stock of those important business goals and see how Instapage can empower your success. Wrap things up with a gentle reminder: the perfect platform is waiting, and Instapage is here, ready to elevate your marketing endeavors to new heights.
