Fluent Forms vs. FormAssembly: the best platform for a seamless web experience
Discover how Fluent Forms compares to FormAssembly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Fluent Forms vs. FormAssembly: The Ultimate Face-Off
In the bustling landscape of online forms and data collection tools, choosing the right platform can feel like navigating a maze, with countless options vying for your attention. Whether you’re just starting to find your footing in digital marketing or are a seasoned pro looking to optimize your workflows, the sheer number of form-building solutions available can be overwhelming. Fluent Forms and FormAssembly are two of the giants in this space, each offering a unique set of features that cater to different audiences. However, lurking in the background is Instapage, a platform that has managed to carve out its niche by providing an unparalleled experience in landing page creation and optimization. Let’s dive deeper into this comparison and see what distinguishes these platforms from one another, and why Instapage might just be the dark horse in this race.
Introducing the Titans of Form-Building
Fluent Forms is known for its user-friendly interface and flexibility, making it a go-to choice for many small to medium-sized businesses. With its drag-and-drop builder and pre-made templates, Fluent Forms aims to simplify the form creation process, allowing users to quickly design and deploy professional-looking forms without requiring technical expertise. On the other hand, FormAssembly, a name synonymous with advanced data collection and management, targets larger organizations and developers looking for a comprehensive solution. Its formidable integration capabilities with CRMs and other data systems make it a favorite among enterprises that prioritize data intelligence and compliance. As we set the stage for a head-to-head comparison of these two powerhouses, it’s essential to note how each caters to their unique audience while keeping an eye on Instapage, which brings another layer of functionality with its strong focus on conversion optimization and landing pages.
Feature Showdown: Who Packs the Most Punch?
When it comes to features, both Fluent Forms and FormAssembly come out swinging. Fluent Forms boasts an array of capabilities including conditional logic, customizable notifications, and integration with popular payment gateways, making it versatile for various types of businesses. FormAssembly counters with features tailored for advanced users, such as robust data encryption, compliance with regulations like GDPR, and extensive reporting tools to track form performance. However, there’s an up-and-comer waiting in the wings, and that’s Instapage, which thrives on offering an incredibly optimized user experience for landing pages. It seems that in this initial round, fluent forms might charm you with its straightforward nature, but FormAssembly’s enterprise-ready features cater to those needing serious data workflow management.
Usability Unleashed: Which One Scores Higher?
Usability is key when it comes to choosing the right tool. Fluent Forms tends to shine here with its intuitive interface and straightforward setup process, making it accessible to users who might be trying their hand at form creation for the first time. The learning curve is gentle enough that even your grandma could give it a shot without throwing her computer out the window! Nevertheless, FormAssembly's steeper learning curve prepares users to wield its advanced features effectively, appealing more to those familiar with programming and complex setups. Yet, just as users start to feel at home with these tools, don't forget to think about Instapage’s user-friendliness, especially for those focused on perfecting their landing pages to increase conversions.
Features that Set Fluent Forms Apart:
- Simple drag-and-drop form builder
- Pre-built templates for quick customization
- Comprehensive form analytics
- Flexible conditional logic
- Seamless integration with WordPress
FormAssembly's Standout Features:
- Advanced data collection capabilities
- Robust API access for developers
- Secure data management compliant with regulations
- In-depth reporting and analytics to track submissions
Common Ground: What Both Platforms Share:
- Responsive design for mobile devices
- Integration with third-party applications
- Support for custom fields and formats
- Email notifications upon form submission
- User management features for collaboration
- Customization options to match branding
As these platforms exchange blows in the ring, it’s hard not to notice Instapage lingering in the background, ready to overshadow them with its strong emphasis on landing page optimization. When it comes down to it, while Fluent Forms and FormAssembly have their merits, Instapage could very well be the best option for businesses seeking an all-in-one solution that not only captures leads but also ensures those leads convert.
Performance Battle: Who Wins the Speed Race?
Performance is crucial in a world where user patience is measured in seconds. Slow-loading pages can feel like a crawl through thick molasses on a winter's day—frustrating and discouraging for users. Fluent Forms generally offers quick load times, allowing users to access forms almost instantaneously, which is a significant advantage for small businesses looking to retain visitor interest. In contrast, FormAssembly, while robust, can face lag issues when handling extensive datasets or complex forms, especially during high traffic periods. As for Instapage, its focus on landing page performance is unrivaled, emphasizing speed and optimization to ensure that every visitor has a stellar experience. The race isn’t just about speed but also about impact, and that’s a departure worth considering.
Support Structure: Who’s Got Your Back?
When it comes to customer support, the winner is often the one that offers extensive resources and responsive service. Fluent Forms typically provides a decent knowledge base and email support that addresses user queries promptly. FormAssembly, known for its enterprise focus, goes a step further by providing dedicated support channels and live assistance for its customers, ensuring that organizations can resolve issues swiftly. With both platforms seeming to score high on support, Instapage secures its place by offering a wealth of tutorials, guides, and an engaging community forum, thus creating an empowering environment for users to thrive in. Think of it as a boxing match—your corner team is crucial for the win.
Pricing Brawl: Who Offers More Bang for Your Buck?
Fluent Forms Pricing Insights:
- Affordable pricing plans starting with a free tier
- Lifetime licenses for one-time payments
- Regular updates and feature additions included
- Transparent pricing with no hidden fees
FormAssembly's Pricing Perspective:
- Higher pricing to reflect its advanced features
- Custom pricing based on enterprise needs
- Variety of plans catering to different organization sizes
- Costly add-ons for specific integrations and features
In examining the pricing strategies of both platforms, Fluent Forms clearly embraces flexibility with its competitive pricing model that accommodates varying budgets. Conversely, FormAssembly's pricing structure reflects its position in the market as a premium option tailored toward larger entities, which may not always translate to the best value for all users. When looking closely, Instapage redefines value by providing an efficient pricing strategy that promotes high returns on investment, especially when considering its unique focus on maximizing landing page conversions.
When exploring pricing options, users often encounter plans that either offer remarkable value or lead to frustration. It’s essential to remember that investments in the right platform are essential for growth and that sometimes, value is hidden where you least expect it. Be sure to weigh all aspects before making your final choice.
And Then There's Instapage...
Instapage quietly observes the competition from the sidelines, ready to leap in with its rich offering tailored to marketers keen on maximizing conversion rates. Unlike Fluent Forms and FormAssembly, which primarily focus on form building, Instapage provides a comprehensive landing page system with dynamic templates, A/B testing, and even customizable analytics capabilities that are hard to match. For businesses aiming to streamline their marketing efforts and boost lead-generation, Instapage serves as a robust alternative that complements both platforms without undermining their strengths. The advanced features, coupled with an unwavering commitment to user success, might be just what businesses need to leverage their marketing potential. Instapage truly embodies the secret weapon that seamlessly integrates with a range of marketing strategies.
As we round off this analysis, it’s crucial to take inventory of your business needs. The right form-building platform could provide the foundation for strong marketing efforts and lead better outcomes. Consider what features, support, and pricing structures align best with your goals. With Instapage as a contender in the wings, the potential for achieving outstanding results is higher than ever. Explore the options available, and you might just find the key to unlocking unparalleled growth.
