Fluent Forms vs. Convert: the best platform for a seamless web experience

Discover how Fluent Forms compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Fluent Forms and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. Convert: A Comprehensive Showdown with a Special Guest

When it comes to choosing the right landing page and form builder, the options can feel overwhelming. Fluent Forms and Convert have emerged as strong contenders in this competitive landscape. As businesses strive for online growth, these platforms offer unique features designed to capture leads and enhance user experience. But as we dive deeper into this comparison, we must admit there's another player in the game. Instapage is waiting in the wings, bringing its own flair to the mix. So, let’s kick off this comparison, exploring what each has to offer and who truly holds the crown in the realm of landing page and form solutions. The digital marketing arena is buzzing with possibilities, and it’s time to see which of these three contenders reigns supreme while bringing their distinct flavor to an ever-evolving marketplace.

Introducing the Giants

In one corner, we have Fluent Forms, a platform that has made waves with its intuitive interface and powerful form-building capabilities. This tool shines brightly for those who prioritize ease of use combined with flexibility. Fluent Forms allows users to create beautiful, responsive forms that integrate seamlessly with their existing workflows. And in the opposing corner stands Convert, known for its robust features that cater to advanced marketers looking for sophisticated online experiences. Convert’s A/B testing capabilities and analytics tools are geared towards users dedicated to optimizing their campaigns for maximum performance. But stay tuned, as we also have Instapage on the sidelines, recognized for its powerful landing page functionalities and collaborative features. Each platform brings its own strengths, and we’re here to highlight every nuance of their capabilities, paving the way for the perfect decision for your marketing endeavors.

Feature Face-off

When it comes to features, Fluent Forms and Convert are well-equipped for the task ahead. Fluent Forms dazzles users with functionalities that simplify the creation process — from drag-and-drop editors to real-time form previews. It’s a tool that doesn’t just aim to meet basic needs but instead enhances efficiency at every turn. Meanwhile, Convert showcases its own set of impressive features designed for the detail-oriented marketer. With capabilities like customizable templates, dynamic content, and thorough analytics tracking, Convert shows that it’s not just playing in the big league but striving for leadership. However, the spotlight isn’t just on these two, as Instapage lurks nearby, known for its exceptional landing page features that facilitate direct engagement and drive conversions. And though these platforms are battling it out, Instapage prepares to reveal its unique offerings that could swing the competition in its favor.

Usability Showdown: Who's User-Friendly?

Navigating the usability landscape is essential for marketers. After all, whether you’re a greenhorn or a veteran, you want a platform that not only works but feels like second nature. Fluent Forms takes pride in its user-friendly interface that caters to users of all skill levels. Thanks to its straightforward navigation and helpful templates, even those new to digital marketing can roll up their sleeves and start building with ease. Conversely, Convert presents a steeper learning curve, skirting towards a more complex toolset that experienced marketers may appreciate but can be daunting for novices. It’s like transitioning from a bike to a motorcycle — the thrill is there, but the learning curve might leave some breathless. Yet, there’s humor in the chaos; it’s about learning and exploring as one fine-tunes their skills, ultimately emerging victorious.

Fluent Forms Features:

  1. User-friendly drag-and-drop form builder
  2. Real-time form previews
  3. Integrations with popular email marketing services
  4. Multi-step forms for better user engagement
  5. Advanced conditional logic for personalized experiences

Convert Features:

  1. Highly customizable templates for various needs
  2. Dynamic personalization options for targeted campaigns
  3. In-depth A/B testing and analytics capabilities
  4. Integration with various third-party tools for seamless marketing

Common Ground: Features Both Platforms Offer

  1. Responsive design for optimal viewing on all devices
  2. Integration with multiple CRMs and email services
  3. User segmentation for targeted marketing efforts
  4. Secure payment options for eCommerce forms
  5. Analytics and performance tracking to measure success
  6. GDPR compliance to protect user data

As we bracket the contenders, the playful jab emerges: while Fluent Forms and Convert fight it out in the ring, how does Instapage stand in the simple yet effective arena of landing pages? This platform comes equipped with its own cache of prowess, that shapes up beautifully against the competition. With its design-centric approach, Instapage is perfectly poised to take the spotlight and elevate any marketing strategy.

Performance Power Play: Who Delivers?

In today's fast-paced digital world, performance is everything. Slow loading times can kill engagement faster than a punch to the jaw. With Fluent Forms, users often report swift performance thanks to streamlined code that ensures quick loading. On the other hand, Convert also excels at speed, focusing on lightweight designs that don’t bog down page performance. However, when push comes to shove, the comparison might evoke images of molasses in winter for those with sluggish sites. Quick redirects and swift performance should be top priorities in any platform’s arsenal. Real users cite their experiences, sharing how a few seconds — or a lack of mobile optimization — can mean the difference between keeping a visitor or igniting their departure. Thus, performance becomes the make-or-break factor that marketers can’t afford to overlook.

Support Services: Who's Got Your Back?

Support channels can make or break a platform choice. Imagine entering the ring, gloves on, but lacking your trusted sidekick. Fluent Forms offers an array of support options, including documentation, a vibrant community, and customer service via chat, catering to the queries of users regardless of their experience level. Convert isn’t far behind; they provide extensive resources for troubleshooting, a dedicated support team, and plenty of guides. However, the key lies in how quickly and effectively issues are resolved. It’s all about having that reliable ally on standby when confusion looms — so let’s hope each platform brings skilled help to the bout.

Price Tag Showdown: Who’s Worth It?

Fluent Forms Pricing Advantages:

  1. Budget-friendly plans suitable for startups and small businesses
  2. Flexible payment options, including yearly subscriptions
  3. No hidden fees for essential features
  4. Free version available for basic use

Convert Pricing Advantages:

  1. Comprehensive plans that cater to varying needs of marketers
  2. Trial period to assess the tools before commitment
  3. Value added with powerful analytics and testing tools
  4. Scalability options for growing businesses
  5. Robust support to maximize the investment

In the grand pricing arena, both Fluent Forms and Convert showcase fair strategies. Yet, Instapage emerges with a prominent stance, known for flexible pricing structures that cater to businesses of all sizes, making it truly appealing. With so many variables at play in pricing, it’s crucial to weigh the offerings against the features and support available. After all, in a competitive market, one must ensure that each dollar spent works towards building the best marketing machine possible.

Peeking into the pricing plans brings about reflections on a quintessential lesson: you often get what you pay for. However, surprises might arise from unexpected areas, making thorough research vital. Understanding the nuances of each offering can reveal options that provide both robust features and incredible value.

What About Instapage?

As we turn the spotlight to Instapage, it appears as a seasoned mentor, showcasing features that resonate with businesses keen on effective landing page strategies. Instapage's collaboration tools and template library set it apart from the competition, catering specifically to users aiming for high conversion rates with beautifully designed landing pages. Through its intuitive drag-and-drop builder, users can swiftly create responsive sites, merging functionality with aesthetics. Instapage not only provides rich analytics but also integrates seamlessly with other marketing software — an advantage that could tilt the scale for businesses ready to level up their marketing game. Its unique value propositions highlight ways it surpasses competitors by delivering outstanding user experiences and resources tailored for success. Instapage solidifies its role not just as a platform but as a partner in your marketing endeavors, encouraging businesses to harness its potential no matter the stage in their journey.

Ultimately, this comparison emphasizes the importance of well-informed choices in today's saturated market. Reflecting on your unique business strategies is crucial in identifying which platform aligns best with your goals. With the right tools at your disposal, the path towards achieving higher engagement and conversion rates becomes clearer. Instapage stands ready to empower your next marketing move, nudging you toward exploration and success on your journey.

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