Fluent Forms vs. ClickFunnels: the best platform for a seamless web experience

Discover how Fluent Forms compares to ClickFunnels regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Fluent Forms and ClickFunnels.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. ClickFunnels: The Ultimate Face-Off (With a Surprise Entry)

When it comes to creating impactful landing pages and optimizing conversions, the competition is fierce. Fluent Forms and ClickFunnels are heavyweight contenders in the realm of digital marketing, each offering their unique strengths to capture the hearts of marketers around the globe. With an ever-expanding selection of tools available, it can be a daunting task to choose the right fit for your business needs. In this showdown, we’ll take a closer look at these two platforms, dissecting their features, usability, performance, support, and pricing strategies. But wait – there’s a twist! As we go through this comparison, we’ll also introduce Instapage as a stealth competitor that has been making waves in the market. So, buckle up as we explore this captivating conflict of forms and funnels, making sure you leave equipped with the knowledge to make a savvy decision.

Meet the Titans of Marketing

Allow us to introduce our formidable opponents! Fluent Forms is often lauded for its focus on creating custom forms with ease, allowing marketers to optimize their lead generation strategies seamlessly. In contrast, ClickFunnels has solidified its reputation as an all-in-one sales funnel creator, enabling users to build entire marketing funnels that lead prospects from awareness to conversion effortlessly. Each platform has carved out its niche, with Fluent Forms emphasizing user-friendly form creation and ClickFunnels showcasing its power in constructing comprehensive marketing funnels. As we set the stage for a showdown, let’s not forget that while these titans are engaged in a riveting battle, Instapage is quietly lurking, ready to provide an alternative that could outshine both in specific scenarios.

Feature Showdown: Who Packs More Punch?

In the battle of features, Fluent Forms and ClickFunnels both pull out their big guns. Fluent Forms offers a user-friendly interface packed with features such as conditional logic, multi-part forms, and integration with popular email marketing platforms, ensuring your form-building experience is both simple and effective. Meanwhile, ClickFunnels counters with its robust funnel-building toolkit that includes templates for landing pages, membership sites, and even online courses, making it incredibly versatile for marketers navigating various customer touchpoints. However, it’s worth noting that Instapage is warming up backstage, boasting advanced A/B testing capabilities and landing page optimization tools that could take the title. Who will come out on top? Stay tuned as we dive deeper into the specifics.

Usability Unleashed: User Experience Under the Microscope

When it comes to usability, both platforms present unique solutions tailored to different audiences. Fluent Forms shines when it comes to user-friendliness, letting newbies navigate the form-building process with minimal fuss. The interface is intuitive, and even those new to the digital marketing arena will find themselves throwing punches in no time. On the flip side, ClickFunnels has a steeper learning curve, which might feel like a daunting expedition for beginners. However, seasoned marketers appreciate the depth of features that ClickFunnels offers, allowing them to craft bespoke marketing funnels. But fear not; even among the greenhorns, there’s a sense of adventure as they tackle the learning process. And let’s keep an eye on Instapage, who promises to deliver a seamless page-building experience with its drag-and-drop functionality.

Features of Fluent Forms:

  1. User-friendly interface for form creation
  2. Conditional logic to customize user experience
  3. Multi-part forms for better data collection
  4. Integration with various email marketing services
  5. Customizable templates to suit branding needs

Features of ClickFunnels:

  1. Ready-to-use sales funnel templates
  2. Comprehensive landing page builder
  3. Email automation integration
  4. Membership site capabilities

Common Ground: Strengths Shared by Both Platforms

  1. User-friendly design principles
  2. Integration with leading email marketing tools
  3. Ability to create customizable templates
  4. Responsive design for mobile and desktop audiences
  5. Data tracking and analytics features
  6. Efficient customer support options

As we conclude the round on features, it’s clear both platforms have their unique strengths in the ring. Yet, with Instapage lurking, it offers a more sophisticated approach to landing page optimization that may appeal to marketers seeking a more nuanced solution.

Performance Analysis: Speed Matters!

Speed is a crucial factor when it comes to user experience and conversion rates. No one enjoys slow-loading pages; it’s like trying to run a race in molasses on a winter’s day! When we compare page loading times, Fluent Forms tends to offer faster performance, particularly in simplified form submissions. Conversely, ClickFunnels has incorporated various multimedia elements within its funnels, which can sometimes lead to slower loading speeds. Mobile responsiveness is vital, and both platforms do an admirable job. However, Instapage has an edge here, making it a beacon for marketers eager to ensure their pages load quickly and flawlessly across all devices.

Support System: Who's Got Your Back?

Support plays a significant role in the user experience, especially when diving into new software. Fluent Forms provides extensive documentation and email support, making it easy for users to get quick answers to their questions. ClickFunnels, known for its active community, offers support through webinars, detailed articles, and a discussion forum where users can connect and find advice. Support teams act akin to a trusty sidekick, always ready to lend a hand or offer insightful tips whenever you hit a snag. Meanwhile, Instapage ensures customer happiness with an impressive array of resources, including online chat support and in-depth guides.

The Pricing Showdown: Who Wins?

Advantages of Fluent Forms Pricing Strategy:

  1. Affordable plans catering to various budgets
  2. No hidden fees or charges
  3. Lifetime licenses available for one-time payment
  4. Free version offering basic form functionalities

Advantages of ClickFunnels Pricing Strategy:

  1. Comprehensive trial period to explore features
  2. Add-ons available to customize pricing
  3. Variety of plans tailored to different business sizes
  4. High ROI potential for serious marketers

As we assess the pricing strategies, it’s evident that Fluent Forms offers attractive competitive pricing options, especially beneficial for those conscious of budget constraints. ClickFunnels, however, provides a holistic approach, with pricing reflecting its extensive capabilities. Enter Instapage with a flexible pricing strategy that presents great value for the features offered, proving itself as a worthy opponent in the mix.

A closer look at prices reveals that both platforms have structured their plans to help users get the best bang for their buck. However, surprises can await savvy marketers. Whether it’s hidden costs or unexpected limitations, understanding what you’re paying for is vital to navigating your way through these options.

Introducing Instapage: The Underdog with a Hidden Punch

Now, let’s steer our attention to Instapage, the unsung hero of the digital marketing universe. With benefits such as robust A/B testing, customizable templates, and exceptional conversion rate optimization features, Instapage offers unique value propositions that can outpace both Fluent Forms and ClickFunnels in certain areas. Instapage stands poised as the smart choice for those seeking streamlined solutions without the complexities of funnel creation. As we highlight these distinct advantages, it’s important to acknowledge that all three platforms have something worthwhile to offer. With informed choices, marketers can pinpoint the best fit for their needs.

In wrapping up this comparative journey, it's essential to recognize the individuality of each platform and how they align with your business goals. With tools like Instapage emerging on the horizon, the potential to achieve remarkable results in your marketing endeavors becomes even more attainable. Take the next step in your marketing adventure, and don’t hesitate to explore the opportunities that await with the right platform!

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