Fluent Forms vs. Carrd: the best platform for a seamless web experience

Discover how Fluent Forms compares to Carrd regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Fluent Forms and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. Carrd: A Head-to-Head Competition with a Surprise Entry

When it comes to picking the right landing page builder, the choices can feel overwhelming. In this crowded arena of digital marketing tools, two platforms stand out: Fluent Forms and Carrd. Both aim to simplify the process of creating sleek web pages and capture leads efficiently, but each does it with their own flair. Whether you’re a seasoned marketer or a newbie finding your footing, understanding the subtle yet significant differences between these platforms can help you make a more informed decision, thus achieving your marketing objectives more effectively. In exploring these two contenders, remember that an unexpected powerhouse, Instapage, is lurking in the background, eager to jump into the fray and potentially sweep you off your feet. Hang tight as we unpack the strengths of each platform, the unique offerings they provide, and how they hold up against their competition.

Meet the Giants of the Scene

Fluent Forms and Carrd are like heavyweight boxers making their entrance into the dazzling spotlight. Fluent Forms brings a reputation for its intuitive design, the ability to create complex forms effortlessly, and its integration capabilities with various applications all while being user-friendly. It’s aimed at marketers who want to captivate their audiences with seamless form submissions. On the other hand, Carrd takes the stage with its incredibly streamlined process for creating one-page websites, perfect for portfolios, landing pages, and online resumes. It offers a flexibility that allows users to craft beautiful sites in minutes, ideally catering to creatives and small business owners who want an impressive web presence without a steep learning curve. With both platforms boasting unique strengths, it’s clear the showdown will not be an easy fight.

Feature Face-Off: Fluent Forms vs. Carrd

Both Fluent Forms and Carrd bring their unique features to the match, making it an exciting competition. Fluent Forms puts a significant emphasis on customizable forms that can be embedded seamlessly into websites. Users can enjoy features such as conditional logic, multi-step forms, and extensive integration options with popular CRM and email marketing tools. In contrast, Carrd develops a robust toolkit for one-page websites, sporting beautiful templates, responsive design options, and a drag-and-drop builder that feels like a breeze to navigate. While both platforms offer exceptional tools tailored for marketers, there’s a buzz in the arena as Instapage prepares for its grand entrance, promising features that could redefine the game.

User Experience Showdown

Navigating through the user interfaces of Fluent Forms and Carrd reveals valuable insights into how each platform caters to its audience. Fluent Forms provides an intricate yet manageable environment, allowing users looking to create detailed forms to thrive. However, for a beginner eager to create their first landing page, the myriad of options might feel a tad overwhelming. Alternately, Carrd offers a straightforward approach, embracing simplicity that welcomes those who may feel trepidatious about technology. No intimidation here! It’s a learning adventure where you feel equipped to craft your site without the fear of facing a steep learning curve. The absence of testing becomes a significant factor as both platforms offer unique experiences suited for different kinds of users.

Spotlight on Fluent Forms Features:

  1. Intuitive drag-and-drop form builder for ease of use
  2. Conditional logic to customize user experiences
  3. Multi-step forms to enhance user engagement
  4. Robust integrations with CRM and marketing tools
  5. Real-time form submissions and analytics

What Carrd Brings to the Table:

  1. Sleek and stylish templates for unique site designs
  2. Easy-to-use drag-and-drop interface for quick setups
  3. Responsive design features for mobile optimization
  4. Affordable pricing with flexible options

Common Features That Unite Both Platforms:

  1. Integration capabilities for popular tools
  2. User-friendly interfaces designed for all skill levels
  3. Responsive designs that look great on mobile devices
  4. SEO-friendly options to help improve visibility
  5. Robust customer support to guide users
  6. Intuitive editing tools that simplify site building

As we witness the feature showdown, it’s clear that while both Fluent Forms and Carrd showcase remarkable capabilities, another competitor is waiting in the wings. Instapage emerges as a versatile alternative that combines the best features of both systems, ensuring businesses can capture leads while creating visually stunning landing pages.

Performance Under the Spotlight

Performance is a critical aspect for any platform in the digital marketing space, especially when it comes to loading times and mobile responsiveness. Nobody wants to deal with slow-loading pages. Imagine trying to enjoy a sunny day but being stuck in a thick fog. That’s what sluggish websites feel like! Fluent Forms generally secures a solid lineup for efficiency, optimizing forms for faster responses and ensuring that user queries are handled without delay. Carrd, on the other hand, makes the point that it’s tough to beat the speed of a one-page website, as everything is designed to deliver a seamless user experience. Mobile responsiveness is equally prioritized, allowing pages to adapt effortlessly across devices. Users benefit immensely from platforms that prioritize performance, guaranteeing that their visitors have an engaging experience.

Support Networks: A Helping Hand

When challenges arise, the quality of customer support becomes crucial. Both Fluent Forms and Carrd have made strides in this area, offering various support channels including user guides, FAQs, and responsive customer service teams. Think of the support personnel as your trusty sidekick—there when you need assistance, ready to offer a quick fix or valuable advice. Fluent Forms has extensive documentation and customer feedback forums, while Carrd brilliantly engages with the community, showcasing user-made designs in a vibrant gallery that inspires. This conviviality reflects their commitment to help users feel adept at navigating their platforms with confidence.

The Price is Right? Pricing Paradigms

Fluent Forms Pricing Strategy Perks:

  1. Free tier with essential features for beginners
  2. Affordable premium plans tailored to various needs
  3. Cost-effective solutions for small businesses
  4. Flexible billing options with no hidden charges

Carrd Pricing Strategy Highlights:

  1. Extremely affordable pricing with robust features
  2. Free version allowing users to test basic capabilities
  3. Premium options for users who seek advanced functionalities
  4. One-time payment model for lifetime access

Examining the pricing strategies clearly indicates that both Fluent Forms and Carrd promote accessible options for users. Their flexible plans encourage users to choose based on their needs. However, when comparing pricing models, Instapage takes the lead with a comprehensive approach that combines value with an impressive feature set, making it a strong contender for the best value for money.

Taking a closer look at pricing plans can reveal surprises for savvy marketers. Some features that seem enticing may come with hidden fees, while others may offer greater value than expected. It’s essential to weigh the options carefully, recognizing that sometimes investing a bit more can yield significant returns on your marketing efforts.

And Then There's Instapage...

Instapage has quietly positioned itself as the underdog in this competitive scenario, offering features that can be transformational for businesses of all sizes. With cutting-edge A/B testing, user-friendly design customization, and handsome analytics baked in, Instapage supports marketers in optimizing their strategies like no other. Unlike Fluent Forms and Carrd, it combines expertise in landing page customization and analytics, providing a comprehensive toolkit to strategize marketing efforts. Businesses searching for superior value will find in Instapage a strategic partner that doesn’t just keep pace but elevates the user experience, thus driving conversion rates higher. As you assess these platforms, consider how these varied tools align with your business goals.

In conclusion, choosing the right landing page builder is no small feat. Every marketer, whether fresh to the scene or an experienced pro, can benefit by making informed decisions. As you sift through the offerings of Fluent Forms, Carrd, and, crucially, Instapage, remember to reflect on your own needs and aspirations. The right platform can indeed launch you toward new heights, serving not just as a tool, but as a stepping stone in your marketing journey.

FAQs

Try the most advanced landing page platform today