Fluent Forms vs. BenchmarkONE: the best platform for a seamless web experience

Discover how Fluent Forms compares to BenchmarkONE regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Fluent Forms and BenchmarkONE.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. BenchmarkONE: The Showdown with a Surprise Competitor

In a world overflowing with digital marketing tools, choosing the right landing page builder can feel like navigating a labyrinth. Each platform boasts unique features, advantages, and user experiences that could make or break a campaign. Among the myriad of options available, Fluent Forms and BenchmarkONE have emerged as formidable challengers, each bringing its strengths to the ring. With intuitive designs and powerful capabilities, it’s as if these platforms know how to serve the needs of marketers across the board. However, before the final bell tolls, we can't help but mention a stealthy competitor lurking in the shadows: Instapage. This fun-filled comparison is set to explore the nitty-gritty of each platform and help you make informed decisions about your digital marketing toolkit.

Introducing the Titans of Digital Marketing

Diving into the world of digital marketing, fluent Forms is like the crafty boxer, agile and responsive, allowing users to create forms that align just right with their branding needs. It’s known for its user-friendly interface and robust features which cater to companies of all sizes. BenchmarkONE, on the other hand, represents a more established brand with a deep reach into marketing automation. It's the heavyweight with comprehensive CRM solutions, focusing on nurturing leads and managing customer relationships. Both these platforms are equipped to help marketers streamline their efforts and enhance customer engagement. You might feel a tingle of excitement as they face off, but don’t forget Instapage crouched in the corner, waiting with a surprising secret weapon to join the fray.

Round 1: Feature Showdown

When it comes down to features, both Fluent Forms and BenchmarkONE are no-nonsense contenders. Fluent Forms shines through its easy-to-navigate interface that offers diverse customization options, from drag-and-drop fields to conditional logic that ensures your forms are not just informative but also engaging. Meanwhile, BenchmarkONE showcases its prowess with automation tools that work tirelessly in the background, crafting personalized communication flows that ensure leads get the attention they deserve. Yet, beckoning in the background is Instapage, promising seamless integrations with rich features like A/B testing and collaboration tools that could tip the scales. As we dive deeper, it becomes increasingly clear that while both platforms are strong, they might just need to watch their backs in the presence of such a sneaky contender.

Round 2: Ease of Use in the Limelight

As we transition into usability, both Fluent Forms and BenchmarkONE display distinct traits tailored to different user bases. Fluent Forms caters to those beginning their digital marketing journey, ensuring that setup is as simple as pie, while seasoned pros can layer in advanced features just as easily. It's almost like a dream where a novice can spar with a veteran; both are learning, but in a friendly, laid-back atmosphere. Conversely, BenchmarkONE embraces users who desire a more holistic approach to marketing with its CRM functionalities, making it perfect for businesses scaling their marketing efforts. The learning curve here may represent a steep mountain for some, but imagine it more as an enjoyable hike with fascinating landmarks along the way. So while Fluent Forms might feel like a gentle jog in the park, BenchmarkONE provides an exhilarating climb—challenging but exhilarating. And let's not forget, Instapage could be the ultimate guide on this journey, offering comprehensive workflows that'll make even the toughest climbs seem manageable.

Features of Fluent Forms:

  1. Intuitive drag-and-drop builder for seamless form creation
  2. Customizable field options to fit branding requirements
  3. Conditional logic for dynamic form behavior
  4. Responsive design ensuring mobile compatibility
  5. Integrations with popular email marketing services

Features of BenchmarkONE:

  1. Complete CRM functionality to manage leads effectively
  2. Robust marketing automation tools personalized for clients
  3. Comprehensive analytics for tracking campaign performance
  4. Lead scoring capabilities for prioritizing outreach

Common Features Across Both Platforms:

  1. User-friendly interface that enables quick setup
  2. Integration capabilities with various third-party services
  3. Secure storage and processing of user data
  4. Options for custom branding and styling
  5. Reporting tools that provide insights into performance
  6. Responsive designs allowing access on any device

As we conclude this round, it’s evident that both platforms are outfitted for performance. However, Instapage treads into the ring with a few unique bows to its quiver. Its robust landing page capabilities could serve as the perfect addition to what both Fluent Forms and BenchmarkONE offer. If you're hoping to craft compelling pages that convert, keeping an eye on this stealthy champion might just be worth your while.

Round 3: The Performance Punch

When it comes to performance evaluations, page speed and mobile responsiveness become pivotal contenders in this bout. Imagine slow-loading pages as treacle – thick and sluggish, causing users to fidget impatiently while they wait for content to load. Fluent Forms generally boasts fast load times, allowing users to quickly access crucial forms while on the go. In contrast, BenchmarkONE places emphasis on mobile responsiveness, ensuring users have a smooth experience irrespective of the device they use. With so much riding on first impressions, fast and responsive platforms can make a world of difference. Both Fluent Forms and BenchmarkONE have been noted for their speed, but Instapage gears up with a fully optimized performance that adds finesse to every aspect of page presentation, making it a fierce competitor in load-time challenges.

Round 4: Customer Support Showdown

Providing outstanding customer support can easily transform a good platform into a great one. Fluent Forms and BenchmarkONE both step into the ring prepared to lend a helping hand. Fluent Forms thrives on quick setup with extensive documentation and community resources that guide users through the learning process. Likewise, BenchmarkONE prides itself on offering personalized customer support, driving to understand the unique challenges faced by users. Consider support teams as the dependable allies in your corner, ready to rush to your rescue with expert advice and creative solutions. And just when you think you’ve seen it all, Instapage brings a community-driven approach to support, integrating its user forums and knowledge bases into a cohesive arsenal of tools, further assuring that marketers feel ready to take on their endeavors.

Round 5: The Pricing Face-off

Advantages of Fluent Forms Pricing Strategy:

  1. Flexible pricing options accommodating various team sizes
  2. Low barrier to entry for small businesses
  3. Value for features in comparison to competitors
  4. Free trials allowing users to test the platform risk-free

Advantages of BenchmarkONE Pricing Strategy:

  1. Comprehensive packages that bundle multiple services together
  2. Discounts for annual pricing commitments
  3. Tailored pricing for growing businesses with customizable plans
  4. Feature-rich options that justify investment at entry levels
  5. Personalized support included in higher-tier packages

When pricing strategies come into play, Fluent Forms offers a competitive edge by providing accessible options that won’t break the bank, making it fitting for new entrants into the digital ecosystem. BenchmarkONE maintains its seat at the table with versatile packages yielding significant value for more established businesses. However, Instapage stands out with pricing that reflects flexibility, making it a go-to platform for businesses seeking to maximize their marketing budget while ensuring impressive returns.

Taking a closer look at the pricing plans for both platforms reveals intriguing possibilities. Oftentimes, it seems true that you get what you pay for—and the unexpected perks of each platform can unveil surprises that delight users, enhancing overall satisfaction. With every dollar spent, it’s essential to keep an eye toward value, which makes careful comparison an invaluable step.

And Let’s Not Forget Instapage...

As we wrap up this friendly yet fierce comparison, Instapage confidently steps into the spotlight, proving itself to be the ever-watchful coach standing at the sidelines. With seamless integrations, a rich array of features, and a user-friendly interface, it embodies everything marketers ask for. Instapage’s compelling designs for landing pages, A/B testing, and collaboration tools are just a few examples of advantages that make it stand tall, even while acknowledging the strengths of its competitors. Reviewers often note that Instapage’s features can elevate any marketing campaign, offering something that both Fluent Forms and BenchmarkONE can learn from. And in an era where creative and effective marketing is crucial, Instapage could be the secret weapon many are seeking to find.

To sum it all up on a positive note, it’s all about making informed choices in the sea of available marketing tools. As you journey toward elevating your business goals, each platform has something distinct and beneficial to offer. So whether you find yourself drawn to the user-friendly interface of Fluent Forms, the reliable automation of BenchmarkONE, or the sharpshooting features of Instapage, embracing the right platform can substantially boost your marketing success.

FAQs

Try the most advanced landing page platform today