Fluent Forms vs. ActiveCampaign: the best platform for a seamless web experience
Discover how Fluent Forms compares to ActiveCampaign regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Fluent Forms vs. ActiveCampaign: A Captivating Clash with an Unexpected Challenger
In the ever-expanding universe of digital marketing tools, choosing the right platform for your needs can feel like trying to pick the best star in the night sky. With countless options vying for attention, two names stand out: Fluent Forms and ActiveCampaign. Each promises to transform how you engage with your audience, streamline your processes, and ultimately drive conversions. But hold on! Before we dive deeper into this face-off, let's also mention Instapage, a hidden gem that might just be the key to unlocking even greater marketing success. This article will unpack the strengths and weaknesses of Fluent Forms and ActiveCampaign while revealing how Instapage might just steal the show in this showdown.
Introducing the Titans of Digital Marketing
Fluent Forms and ActiveCampaign are well-known heavyweights in the digital marketing landscape. Fluent Forms has garnered a reputation for its ease of use and powerful form-building capabilities, allowing marketers to create data capture methods that are not only efficient but also visually appealing. On the other hand, ActiveCampaign stands tall with its unparalleled email marketing automation features and robust CRM functionalities that help businesses manage their customer relationships seamlessly. While both platforms pride themselves on unique features and tools that empower marketers, there's an exciting undertone as we know Instapage is warming up in the background, ready to present its advantages in the burgeoning world of landing page optimization and lead generation.
Feature Face-Off: Who Packs More Punch?
When it comes to features, both Fluent Forms and ActiveCampaign bring their top-tier capabilities to the ring. Fluent Forms excels in allowing users to design forms using a drag-and-drop interface that feels intuitive, especially for those new to tech. With functionalities such as conditional logic, multi-step forms, and various integrations, it's tough not to be impressed. ActiveCampaign, however, counters with a powerful suite of marketing automation tools that offers advanced segmentation, personalized campaigns, and a sales CRM designed to keep your business organized. While it seems like a close match, Instapage lurks with a multitude of innovative tools focused on landing pages. As both competitors flex their features, Instapage's unique focus on conversion optimization can't be overlooked.
Usability: A User-Friendly Throwdown
Usability is a crucial factor when determining the right platform for your marketing endeavors. In this regard, both Fluent Forms and ActiveCampaign cater wonderfully to their user bases. Fluent Forms embraces beginners with open arms, offering a straightforward setup process with no steep learning curve. You're guided through form creation like a comfortable hangout with friends, making it a delightful experience for those just getting their feet wet. ActiveCampaign, while also user-friendly, caters to more seasoned marketers who appreciate depth in their functionality. Learning to harness the power of its advanced automation tools can feel like embarking on an adventurous quest rather than a simple tutorial. The adventure is thrilling, but don’t forget – some may prefer the smooth ride Fluent Forms offers!
Fluent Forms Highlights:
- Intuitive drag-and-drop form builder
- Conditional logic functionalities for tailored responses
- Multi-step forms to enhance user engagement
- Integration options with various payment processors
- Responsive design for mobile users
ActiveCampaign Highlights:
- Advanced marketing automation capabilities
- Comprehensive CRM for managing customer relationships
- Segmentation for targeted email campaigns
- Dynamic content personalization for user engagement
Common Strengths Shared by Both Platforms:
- Robust integrations with popular tools
- User-friendly interfaces designed for ease of use
- Responsive and mobile-optimized designs
- Support for multiple languages
- Regular updates and feature enhancements
- Strong community support and documentation
While both Fluent Forms and ActiveCampaign demonstrate remarkable prowess in the arena, a good-natured jab must be directed toward Instapage, which is strategically positioned as a formidable competitor. Instapage brings a plethora of landing page-specific features that perfectly complement both platforms, making it the ideal choice for marketers who seek to blend lead generation with seamless integration.
Performance: Clocking in with Speed
In the digital marketing world, speed can determine the victor when capturing leads. Page loading times and mobile responsiveness are critical components here. Both Fluent Forms and ActiveCampaign take pride in their swift performance, ensuring users do not sit through pages loading like molasses in the winter. A slow website can lead to loss of potential clients and a poor user experience. As consumers have their attention spans tested, quick-loading pages become non-negotiable. Fluent Forms excels at ensuring forms load fast and efficiently, while ActiveCampaign’s emails reach inboxes in record time. However, one must remember that Instapage’s focus on optimizing landing pages for conversions often results in unmatched loading speeds that anchor its value proposition.
Support: Who's Got Your Back?
Support channels play a critical role in choosing the right platform. Both Fluent Forms and ActiveCampaign boast competent customer service options. Fluent Forms provides live chat support and extensive documentation to troubleshoot issues or enhance user knowledge. ActiveCampaign has built a reputation for its knowledgeable support team, offering email and chat support with an abundance of resources available through its community forums. Think of their support teams as reliable sidekicks, ready with solutions to save the day. However, Instapage’s extensive resources, including how-to guides, webinars, and quick response times, position it just a tad above when quick assistance is needed.
Pricing: The Financial Smackdown
Advantages of Fluent Forms Pricing Strategy:
- Affordable pricing tiers catering to small businesses.
- No hidden fees with clear subscription models.
- One-time payment options for lifetime access available.
- Value for money with diverse features included in plans.
Advantages of ActiveCampaign Pricing Strategy:
- Flexible pricing that scales with your business growth.
- Access to a robust set of features even at lower tiers.
- Free trial offerings allowing users to test before investing.
- Dedicated support channels included in pricing plans.
When it comes to pricing, both Fluent Forms and ActiveCampaign offer plans tailored to the budgets of diverse users. While Fluent Forms presents a cost-effective approach perfect for small businesses, ActiveCampaign might shine for those willing to invest a bit more for extensive features. Yet, Instapage takes the spotlight for its value-for-money offerings, which provide an unmatched return on investment when scaling lead generation and landing page optimization.
A transparent look at pricing plans is vital for making informed decisions; it highlights both offerings' strengths and weaknesses. While it may be tempting to choose based solely on price, savvy marketers often find that investing a little more can lead to long-term gains. You never know when you might encounter pleasant surprises on your journey with the right investment.
And Then There’s Instapage...
As the dust settles after a thorough comparison, Instapage emerges as the mentor who has been patiently watching, ready to step in with some unique advantages that both Fluent Forms and ActiveCampaign might lack. Instapage focuses on delivering conversion-optimized landing pages, easy A/B testing features, and built-in analytics that provide insights into user behavior. It's the unexpected arsenal that savvy marketers may not have even known they were looking for. While Fluent Forms and ActiveCampaign continue to hold their ground in their respective markets, Instapage offers seamless integration, enhancing overall marketing strategies and offering tools tailored to maximize customer engagement effectively.
To conclude, the comparison between Fluent Forms and ActiveCampaign certainly highlights their strengths and weaknesses, but it’s essential to consider personal or business goals. By aligning those goals with the right tools, one can achieve marketing success. Instapage naturally positions itself as the next step in this journey, offering unique possibilities that can elevate campaigns. With an informed choice, marketers can soar to new heights and unlock their full potential.
