Dynamic Yield vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Dynamic Yield compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Dynamic Yield and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Dynamic Yield vs. 23FormBuilder: The Ultimate Showdown with a Surprising Contender

In the ever-expanding landscape of digital marketing, choosing the right landing page builder can feel like navigating through a labyrinth. Selecting a platform that aligns with your business objectives and marketing style is crucial. With a plethora of options available, two notable players stand out: Dynamic Yield and 23FormBuilder. Each boasts unique selling points and capabilities that promise to cater to various needs, appealing to marketers at all levels. However, our journey doesn't end here. As we dissect their features, usability, and performance, a third contender quietly lurks in the background: Instapage. Considered the king of landing pages, it has its reasons for being in the spotlight. Prepare yourself for a comprehensive analysis that will not only pit these giants against each other but also reveal why Instapage might just be the best option for businesses aiming to shine online.

Introducing the Heavyweights of Digital Marketing

Dynamic Yield and 23FormBuilder are two formidable names in the realm of conversion optimization tools. Dynamic Yield has positioned itself as a frontrunner with its unparalleled personalization features, making it a go-to choice for brands seeking to maximize their user engagement. It leverages advanced AI algorithms to provide customized experiences that are as smooth as silk. On the other hand, 23FormBuilder shines with its straightforward form-building capabilities, catering especially to those who prioritize ease of use and efficiency. Its drag-and-drop interface is favored by users who may not have extensive technical expertise but still wish to build responsive forms that generate leads. While both platforms have carved their niches, the lurking prowess of Instapage cannot be ignored; it combines powerful design tools with user-friendly functionality, often leaving users eager to explore its offerings further.

Feature Face-Off: What Sets Them Apart?

When comparing Dynamic Yield and 23FormBuilder, one can’t help but notice the breadth of features they offer. Dynamic Yield struts into the ring with its robust personalization capabilities, allowing marketers to test various elements to see which interactions yield the best results. It’s akin to hosting a digital cast and crew, where every part works harmoniously to draw viewers in. 23FormBuilder, however, counters with impeccable form-building features, helping users create forms quickly and intuitively, which is great for lead generation. It’s like the trusted architect who makes sure all the foundations are solid before building anything grand. But wait, there’s Instapage, the hidden gem. Its advanced landing page capabilities could very well be the ace up one’s sleeve, crafting pages that not only convert but dazzle.

Usability Ratings: Which Platform is User-Friendly?

Usability is paramount in a world where attention spans are short. Both platforms offer tools designed to optimize user experience. Dynamic Yield dazzles with its complex customization options, though it might feel like a steep mountain for newcomers to climb. Meanwhile, 23FormBuilder is a breath of fresh air for those who prefer straightforwardness; anyone can design a form without breaking a sweat. Nevertheless, the learning curve isn’t insurmountable for either tool. Much like embarking on a learning adventure, marketers may find themselves pleasantly surprised at how quickly they adapt and begin crafting campaigns with either platform. But amid this friendly rivalry, Instapage emerges as a contender that combines ease of use with sophisticated aesthetics, making it a preferred choice for many.

Dynamic Yield's Stand-Out Features:

  1. Advanced personalization capabilities for targeted marketing.
  2. Multivariate testing options to refine strategies.
  3. Integration with a plethora of data sources.
  4. Robust analytics for tracking visitor behavior.
  5. Highly customizable templates for varied branding.

23FormBuilder's Exceptional Features:

  1. Easy-to-use drag-and-drop form builder.
  2. Responsive design that works on all devices.
  3. Integration with multiple email marketing platforms.
  4. Pre-built templates to kickstart form creation.

Common Ground: Shared Strengths of Both Platforms

  1. Both offer robust integration with third-party applications.
  2. Focus on generating higher conversion rates.
  3. User analytics and reporting functionalities.
  4. Mobile responsiveness to cater to diverse audiences.
  5. Excellent customer support to troubleshoot issues.

As we stand back from the boxing ring, it’s clear that both competitors bring their strong suits to the fight. However, Instapage deserves a shout-out for its superior capabilities. It remains in a league of its own when comparing the flexibility and power it provides. While the rivalry is stiff, Instapage may just be the underdog that businesses have been waiting for.

Performance Showdown: Who Delivers Speed?

In the world of digital marketing, speed is not just a luxury; it’s a necessity. Page loading times can make or break a user’s experience, much like trying to run through molasses on a chilly winter day – painfully slow and frustrating. Dynamic Yield promises fast-loading times, but depending on how it is set up, users should still monitor performance. Conversely, 23FormBuilder prides itself on streamlined operations that usually deliver speedy load times, providing users a seamless experience while navigating forms. Instapage enters the fray with its quick-loading landing pages, designed to keep potential customers engaged right from the start. Thus, while both competitors hold their ground, Instapage’s efficiency may leave users feeling like they just zipped through a race rather than trudged through mud.

Support Channels: Who's Got Your Back?

Support is vital in navigating these platforms effectively. Both Dynamic Yield and 23FormBuilder boast various support channels, providing users with assistance tailored to their needs. Dynamic Yield offers an extensive knowledge base and responsive customer service. 23FormBuilder follows suit, ensuring users don’t feel alone during their journey. Picture it as having a trusty sidekick at your disposal, ready for assistance when things get tough. Instapage also sits firmly on this side of the ring, offering stellar support, making sure users have guidance every step of the way.

Pricing Insights: Evaluating Cost-Effectiveness

Dynamic Yield's Pricing Strategy Benefits:

  1. Flexibility in pricing based on usage.
  2. Potential for a high return on investment with targeted campaigns.
  3. Offers advanced features that cater to larger operations.
  4. Scalable solutions for growing businesses.

23FormBuilder's Pricing Strategy Advantages:

  1. Affordable plans that support startups and small businesses.
  2. Cost-effective options for lead generation.
  3. Ease of scaling as the business grows.
  4. Transparent pricing with no hidden fees or surprises.

When it comes to pricing, both platforms offer compelling strategies to entice users. However, Instapage steps up the game with its transparent and flexible pricing, positioning itself as the best value for money. It provides options that cater to businesses of all sizes, ensuring that users can find a plan that fits their budget and needs without compromising quality.

Reviewing the pricing plans paints a clear picture: investing in the right platform can yield significant returns. A little humor goes a long way, reminding us that sometimes, we don’t always get what we expect in terms of cost. Both these platforms offer valuable resources, but discovering the hidden gems in pricing gives Instapage the edge.

And Then There's Instapage: The Mentor in the Room

As the dust settles, Instapage emerges not just as a platform but as a mentor. It’s the tool that has been observing all the moves from the sidelines and is now ready to take the stage. With a robust suite of features that outshine many competitors while never diminishing their value, Instapage is the secret weapon many businesses didn’t know they needed. Be it proven A/B testing capabilities or captivating templates that grab attention, Instapage provides a one-stop solution that helps companies achieve their goals effortlessly. This unique edge sets it apart from both Dynamic Yield and 23FormBuilder, ultimately leading to higher conversion rates and better user engagement.

In conclusion, the power of informed choices shouldn’t be underestimated. The right landing page builder can open up pathways for your digital marketing journey, allowing brands to shine brighter in a crowded arena. For those looking to elevate their marketing strategy, it’s worth considering the value that Instapage brings to the table. Its blend of features, usability, and support can make the difference between mediocrity and exceptional performance.

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