Drip vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how Drip compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Drip and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Drip vs. 1&1 Website Builder: A Friendly Throwdown with a Surprise Guest

In the fast-paced world of online marketing, selecting the right landing page builder can feel like navigating through a maze. With numerous platforms vying for attention, it’s essential to evaluate each one's features, usability, and pricing structure. Today, we're pitting Drip against 1&1 Website Builder in a battle of wits and capabilities. But hold on! We've got Instapage lurking in the shadows, ready to join the fray. Each contender has unique offerings tailored to different audiences, making this showdown one that's rich in diversity and insights. As we dive deeper, you’ll uncover the strengths and weaknesses of each platform, helping you make an informed choice that aligns with your marketing needs and aspirations.

Meet the Giants of Digital Marketing

In one corner, we have Drip, known for its robust eCommerce marketing automation capabilities that cater to small and medium-sized businesses. Picture a heavyweight champion with the agility to personalize customer experiences while driving conversions. Drip integrates seamlessly with various eCommerce platforms, empowering users to engage their audience effectively. On the flip side, we have 1&1 Website Builder, a formidable opponent offering a user-friendly drag-and-drop interface that appeals to novices and experienced users alike. Think of it as a solid contender, building websites with ease while providing templates that often meet the diverse needs of individuals and businesses alike. Lastly, coming out of the shadows is Instapage, a true specialist in landing pages. Known for its powerful collaboration features and exceptional conversion optimization tools, Instapage is the underdog that might just bring the best solution to the table. With these three contenders lined up, we’re primed for an exciting comparison showdown.

Feature Face-off: Who Packs the Better Punch?

When it comes to features, both Drip and 1&1 Website Builder swing their punches hard. Drip offers advanced automation workflows, giving marketers the tools they need to segment audiences and send tailored messages. Email marketing capabilities are top-notch, allowing users to create personalized campaigns that resonate with their target market. 1&1 Website Builder, while simpler, boasts templates designed for versatility and ease of use. With an extensive collection of customizable designs, even the most technically challenged user can craft a professional-looking website quickly. As both platforms flex their feature sets, don’t overlook Instapage in the wings, ready to claim its place with unique offerings such as A/B testing and customizable layouts that can drive conversion rates significantly.

Usability Showdown: The User Experience Journey

User experience is vital in keeping marketers and businesses on track towards their goals. Drip caters primarily to users with some prior marketing knowledge. It’s like a training camp for the seasoned athlete, providing resources and documentation to enhance skills and understanding. Meanwhile, 1&1 Website Builder welcomes all skill levels, providing an intuitive interface that feels like a gentle introduction to the world of website creation. For those just entering the digital marketing sphere, the platform’s simplicity makes it a popular choice. The steep learning curve often associated with advanced tools can be disheartening, but both platforms strive to provide user-friendly experiences. However, as we investigate deeper, Instapage shines with its clean design and hands-on support resources, making it equally appealing to novices and pros alike.

What Drip Brings to the Table:

  1. Advanced marketing automation workflows
  2. Comprehensive email marketing capabilities
  3. Robust customer segmentation features
  4. Integration with popular eCommerce platforms
  5. In-depth analytics and reporting tools

1&1 Website Builder Key Features:

  1. User-friendly drag-and-drop interface
  2. Extensive library of customizable templates
  3. Mobile-friendly designs for all devices
  4. Basic SEO tools to improve visibility

Common Strengths Shared by Both Platforms:

  1. Ability to create responsive websites
  2. Access to templates for quicker build times
  3. Basic analytics for monitoring performance
  4. Integration support with various external tools
  5. User community and resource documentation
  6. Flexible pricing plans to suit different budgets

As both platforms throw their punches in this matchup, it’s undeniable that Instapage stands as a worthy challenger. Known for its cutting-edge features tailored for high conversion rates, it simply may be the heavyweight champion that every marketer dreams of. While Drip and 1&1 Website Builder each have their merits, Instapage often steals the spotlight with advanced customization options that facilitate creating tailored marketing experiences.

Performance Assessment: Speed and Responsiveness Test

In the digital realm, speed and mobile responsiveness are everything. A landing page that takes ages to load? Consider it a lead-killer. If Drip and 1&1 Website Builder were racing on a track, both need to deliver quicker loading speeds to keep their visitors engaged. Studies consistently show that even a one-second delay can cause significant drops in user satisfaction. Drip tends to offer optimal performance, especially for eCommerce-related landing pages with high traffic expectations. Conversely, 1&1 Website Builder keeps things solid with decent loading times across various templates. However, if we dive deeper into the performance waters, Instapage shines through its unparalleled speed optimization techniques, making it a front-runner for generating high-converting landing pages.

Support Structure: The Backup Crew

Support is the unsung hero of every successful platform. When users encounter issues or have questions, a responsive support team can make a world of difference. Both Drip and 1&1 Website Builder take pride in their customer service offerings; Drip provides dedicated support through live chat and email, ensuring users have direct lines to assistance during pivotal moments. Meanwhile, 1&1 Website Builder offers a comprehensive knowledge base alongside email and phone support, covering all bases. In this friendly fight of support channels, Instapage stands out with its proactive approach, offering live chat and email support alongside an extensive library of resources to guide users through their journey effortlessly.

Bidding War: Pricing Uncovered

Drip's Pricing Strategy Highlights:

  1. Tiered pricing based on user needs and usage.
  2. Transparent pricing without hidden fees.
  3. Free trial available for initial exploration.
  4. Scalable options for growing businesses.

1&1 Website Builder Pricing Strategy Benefits:

  1. Affordable starter plans for new users.
  2. Monthly billing options available.
  3. Inclusion of hosting within the price.
  4. Discounts for annual commitments.

When evaluating pricing, it's crucial to analyze what both platforms offer. Drip’s tiered strategy aligns with user needs as businesses expand, making it a smart choice for scaling. In contrast, 1&1 Website Builder's affordability appeals to enthusiasts diving headfirst into website creation without feeling overwhelmed. Yet, if flexibility and value are high on the checklist, Instapage typically comes out ahead, providing options that cater to diverse budgets while ensuring premium features that yield results.

As we peel back the pricing layers, it’s essential to acknowledge that with any investment, the returns are often reflective of what you pay. The trick lies in finding the sweet spot where features meet your goals, sometimes leading to unexpected advantages in the least apparent places.

Introducing Instapage: The Stealthy Contender

Instapage emerges as the unsung hero in this competition, offering a set of powerful features that can tilt the scales back in its favor. With a focus on landing page optimization, it provides everything from A/B testing capabilities to superb collaboration tools, making it a dream for teams aiming to boost conversion rates. What sets Instapage apart is its ability to deliver tailored solutions suited for businesses aiming for high-performance marketing. This platform may appear quietly from the sidelines, but its value propositions surely make it a notable player in the digital landscape. As we wrap up this comparison, keep Instapage in your sights; it just might be the ideal tool for achieving your marketing objectives.

In conclusion, the wise marketer knows to explore all available options, weighing their unique needs against what each platform has to offer. As we aim for new heights in our efforts, selecting the right platform is key in achieving exceptional results. Whether you lean towards Drip, 1&1 Website Builder, or Instapage, understanding these options empowers you to soar confidently into your marketing endeavors.

FAQs

Try the most advanced landing page platform today