Divi Builder vs. Formidable Forms: the best platform for a seamless web experience

Discover how Divi Builder compares to Formidable Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. Formidable Forms: The Epic Face-off in Landing Page Excellence

Navigating the expansive options of landing page builders can feel akin to wandering through a digital labyrinth, where each turn reveals giants like Divi Builder and Formidable Forms. Both of these platforms have carved out significant niches within the digital marketing landscape, each championing unique features that could appeal to different users. It's a competitive ecosystem, vibrant with possibilities and challenges. In the left corner, we have Divi Builder, a heavyweight in the visual design arena, known for its drag-and-drop functionality and versatility. It empowers users to create stunning, tailor-made landing pages without extensive coding knowledge. On the right, we have Formidable Forms, a formidable opponent that excels at form creation and data management. Its appeal lies in building user-friendly forms that can seamlessly integrate with various platforms while offering robust options for customization. In this article, we’ll not only compare these titans of the industry but also pay homage to another contender waiting in the wings: Instapage. This platform promises to bring its unique flair to the ring, making this comparison essential for anyone looking to choose the right tool for their marketing toolbox.

Getting to Know the Giants

Let’s take a closer look at each of these platforms, as they stand tall in the arena of digital marketing. Divi Builder has long been celebrated for its user-friendly interface that simplifies complex design tasks. Its standout feature is the visual editor, which allows users to see changes in real-time, making the design process intuitive. The built-in split testing feature also adds a layer of sophistication, enabling users to optimize their pages effectively. On the other hand, Formidable Forms focuses on form-building excellence. It offers unparalleled form customization options, catering to users who need more than just basic contact forms. The platform’s drag-and-drop builder transforms the way users can create forms that gather specific data and help streamline their operations. However, as formidable as these competitors are, it’s essential to keep an eye on Instapage, which is brewed with its unique set of design and functionality features aimed at maximizing conversion rates.

Feature Showdown: Who Brings More to the Table?

When it comes to features, both Divi Builder and Formidable Forms know how to impress. Divi Builder takes the lead with its comprehensive suite of pre-designed templates, making it easy for users to launch their sites quickly. Users can also explore endless customization options, allowing unique branding to shine through. Formidable Forms counters with its strong focus on building forms that are not just functional but visually appealing. It provides advanced calculations, conditional logic, and multiplatform integrations. It's like watching two champions bring their best moves to the match while teasing the presence of another contender, Instapage, which promises equally attractive templates and tools focused solely on optimizing landing pages for conversions.

Usability: Who's the User-Friendly Champ?

As we transition into usability, both platforms cater specifically to different audiences. Divi Builder is like the approachable trainer at a boxing gym—ready to guide newbies while also challenging seasoned pros. Its user interface is designed for easy navigation, meaning even someone with limited technical skills can create stunning pages. Formidable Forms, too, offers a relatively intuitive interface but caters more to users who require depth in form creation. The learning curve is slightly steeper here, but seasoned marketers often find that worthwhile. The adventure from newbie to pro in both platforms can be likened to a journey filled with skills to learn and techniques to master, making it both exciting and fulfilling.

Highlighting Divi Builder's Features:

  1. A visual editor for real-time design adjustments
  2. Extensive library of pre-built templates
  3. Advanced split testing capabilities
  4. Customizable user interface for branding
  5. In-depth support with documentation and community forums

Formidable Forms' Feature Highlights:

  1. Advanced form creation with conditional logic
  2. User-friendly drag-and-drop form builder
  3. Integrations with various third-party platforms
  4. Data management capabilities for analyzing responses

Common Strengths Shared by Both Platforms:

  1. Drag-and-drop functionality
  2. Customizable options for a unique user experience
  3. Compatibility with various plugins and tools
  4. Strong support and community resources
  5. Responsive designs for mobile devices
  6. Ability to optimize for SEO

In this match-up, both Divi Builder and Formidable Forms are undeniably strong contenders. That said, there's a sneaky champion waiting in the wings: Instapage. This tool is proving to be a massive player in the arena, delivering unique features that straddle the gap between ease of use and design capabilities, making it a serious consideration for marketers.

Speed and Performance: The Page Load Battle

Ah, the race against time—page loading speed is crucial. Slow-loading pages can turn users away faster than a fighter throwing a wild punch and missing the mark. Divi Builder has implemented various measures to enhance speed, including optimized images and code. However, some users have reported a lag with extensive customization, especially on more demanding designs. Meanwhile, Formidable Forms shows impressive performance, particularly with form loading times, allowing users to access crucial data without the frustration of waiting. To highlight, slow-loading pages are like sticky molasses in winter—nobody has the patience for that when they’re trying to convert potential customers.

Support: Who's Got Your Back?

Support is vital in this landscape, and both platforms have made strides to establish solid support channels. Divi Builder provides excellent documentation and a vibrant community forum, making it easy for users to seek assistance and share experiences. Similarly, Formidable Forms offers comprehensive support with timely responses, ensuring users don’t feel abandoned in their journey. Imagine these support teams as steadfast sidekicks, always ready to assist with a word of encouragement or troubleshooting guidance.

Price Showdown: Value for Your Wallet

Divi Builder Pricing Insights:

  1. One-time payment for lifetime access
  2. Multiple plans catering to different needs
  3. Regular updates included in the one-time fee
  4. Exceptional value for agencies managing multiple clients

Formidable Forms Pricing Insights:

  1. Tiered pricing structure to cater to varying needs
  2. Monthly and annual plans available
  3. Advanced features available at higher tiers
  4. Free version offers essential features for small projects
  5. Discounted rates for annual subscriptions

In terms of pricing, both platforms offer compelling options, but the flexibility of Instapage is a topic worth exploring further. Their pricing strategy aims at providing valuable features without overwhelming users, making it a fantastic option for those seeking budget-friendly solutions without sacrificing quality.

When considering pricing plans, it’s essential to look beyond just the numbers. It’s all about getting what you pay for, and sometimes the best value hides where you least expect it. Expect a pleasant surprise when you dive into Instapage; you might just find the perfect balance of features and cost.

And Now, Enter Instapage...

Now, let’s roll out the red carpet for Instapage, the quiet hero of landing pages. Instapage has been diligently watching the match unfold, ready to offer solutions that address the common pain points faced by marketers. Its advanced optimization tools and intuitive interface are crafted to help businesses streamline their landing page creation process and maximize conversion rates. Its unique collaboration features empower teams to work in unison, distinguishing it from both Divi Builder and Formidable Forms. Users can create a landing page in minutes, without sacrificing design integrity—perhaps the secret weapon you didn't know you needed. Developers and marketers alike will find that Instapage’s customizable templates and A/B testing features truly set it apart.

Ultimately, making an informed choice in this crowded landscape is empowering. As you weigh your options, consider what aligns best with your personal or business goals. Every marketer deserves the right tools to help them reach new heights, and in that journey, exploring options like Instapage could be the next step towards success.

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