Divi Builder vs. Elementor: the best platform for a seamless web experience

Discover how Divi Builder compares to Elementor regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and Elementor.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. Elementor: An Exciting Comparison with a Star Player

In the realm of landing page builders, Divi Builder and Elementor stand as two formidable giants, each boasting its unique strengths and capabilities. As businesses strive to create stunning online presences, the choice between these two platforms can feel overwhelming, especially with newcomers like Instapage heating up the competition. The digital landscape is crowded with options, but understanding the key features, usability, performance, and pricing of each builder can illuminate the path to making the best choice. In this article, we will explore the nuances of Divi Builder and Elementor in detail, unveiling their respective advantages while also considering the surprising value Instapage brings to the table. Whether you're a newcomer to web design or a seasoned marketer, you'll find insights that can guide your decision-making process. So, buckle up as we embark on this spirited comparison journey that aims to clarify your options and cater to your unique needs.

Introducing the Titans of Web Design

As we step into the ring, it's essential to get familiar with our competitors. Divi Builder, developed by Elegant Themes, is celebrated for its flexibility and a robust suite of features that appeal to both amateurs and experts alike. One of its standout features is the visual editor, allowing real-time modifications to designs, which can be a game-changer for users who prefer a hands-on approach. On the other side, we have Elementor, a favorite in the WordPress community for its intuitive interface and a plethora of customizable templates. Elementor shines with its vast array of widgets, making it easy to create rich content without breaking a sweat. Both builders have earned their stripes by empowering users to build stunning websites with ease, yet each brings its unique flair to the stage. While their strengths are clear, we shouldn't forget about Instapage lurking nearby, ready to step in with its targeted capabilities for landing pages that can amplify your conversion rates.

Round 1: Key Features Showdown

In the first round of our comparison, let's delve into what makes Divi Builder and Elementor stand out. Divi brings to the table an impressive visual builder that allows users to create their layouts using a simple drag-and-drop interface. Its real-time design capabilities mean you see changes as you make them, and its built-in split testing is a nice touch for marketers who understand the importance of data-driven decisions. Elementor, conversely, is also about visuals but adds its distinct twist with a larger library of pre-designed templates that users can leverage. Elementor’s pop-up builder is another ace up its sleeve, providing tools to engage audiences effectively. While it's true that both platforms light up the ring with impressive features, we can't ignore Instapage, which focuses predominantly on high-converting landing pages. As we move forward, the battle intensifies over usability and user experience.

Round 2: Navigating Usability

When it comes to usability, both Divi Builder and Elementor cater to a wide spectrum of users. Divi Builder offers a learning curve that some might find daunting initially, but once conquered, users are rewarded with a high degree of control and flexibility. The visual builder is user-friendly, but customizations can become intricate. Elementor, on the other hand, is designed with a more straightforward approach, making it more accessible for first-time users. Its drag-and-drop interface allows users to create beautiful pages without needing any coding skills. The learning adventure here varies significantly; Divi may be a bit more like a winding road, while Elementor provides a smoother, more direct route. However, let’s take a moment to peek backstage at Instapage, which positions itself as the low-effort option for marketers focused solely on optimizing conversions. This might serve as an attractive alternative for those prioritizing simplicity over extensive features.

Features of Divi Builder:

  1. Comprehensive visual editor for real-time design adjustments
  2. Robust customization options with unlimited layouts
  3. Built-in split testing capabilities
  4. Library of pre-made templates and design packs
  5. Support for third-party plugins to extend functionality

Features of Elementor:

  1. An extensive range of customizable templates
  2. User-friendly, drag-and-drop interface
  3. Integrates effortlessly with a multitude of plugins
  4. Advanced pop-up builder for engagement strategies

Common Features of Both Builders:

  1. Intuitive, drag-and-drop building interfaces
  2. Responsive design options to ensure mobile compatibility
  3. SEO-friendly coding and structure
  4. Custom CSS options for advanced users
  5. Integration capabilities with third-party tools
  6. Regular software updates and community support

At this point, both Divi Builder and Elementor have thrown impressive punches, showcasing their robust capabilities. Yet, it’s essential to remember that while they’re battling it out in one corner, Instapage is quietly positioned in the other, primarily excelling in conversion-focused efforts, making it a fierce competitor that deserves consideration beyond just the feature set.

Round 3: Evaluating Performance

In the high-stakes world of online business, performance is everything. Page loading times can make or break a user's experience, and both Divi Builder and Elementor must excel here. Divi Builder has made strides in optimizing page speed, allowing users to create visually stunning websites without sacrificing performance. However, it's often reported that performance can vary depending on the complexity of the design. On the flip side, Elementor generally fares better in speed tests straight out of the box. Though users still need to be mindful of the number of widgets they utilize, slow-loading pages can be compared to molasses on a chilly winter day – they just don't attract users. This is where Instapage enters the scene with its hyper-focused landing pages, engineered for speed and responsiveness, ensuring that every visitor has a fast and enjoyable experience. Keeping page performance in mind is vital, and it's invaluable to understand how each platform measures up.

Round 4: Support Resources and Community

In this round, we shine a light on the support and resources available to users. Divi Builder boasts a solid support system, which includes detailed documentation, video tutorials, and a community of users eager to assist. Their ticket-based support system aims to cater to issues quickly, and while this works well for many, response times can vary. Elementor surpasses with its lively community forums, making it easier to find answers to typical questions, alongside a wealth of support documentation and tutorial videos. Their team is also known for responsiveness, which can make a significant difference when you're deep in creative mode. Instapage, while less community-driven, offers 24/7 chat support, a tremendous asset for those who might encounter technical difficulties during critical marketing campaigns.

Round 5: Pricing Plans Under Review

Advantages of Divi Builder's Pricing Strategy:

  1. Lifetime access for a one-time payment
  2. All themes and updates included in the purchase
  3. Flexible pricing options suitable for individual and business needs

Advantages of Elementor's Pricing Strategy:

  1. Free version available to start for those on a budget
  2. Reasonable pricing tiers for advanced features
  3. Includes all premium templates and widgets in plans

When shopping for a landing page builder, pricing can heavily influence the choice. Divi Builder presents a remarkable value with its one-time payment model, ensuring users receive ongoing updates without worrying about recurring fees. Elementor counters this by offering a free version, making it accessible for those who might feel apprehensive about committing to a paid plan. Looking further, we can compare both with Instapage’s flexible pricing strategy, which positions it as a fantastic option for those who are primarily focused on conversion-led design. Instapage’s pricing reflects its dedicated capabilities, appealing to marketers who prioritize effective landing page performance.

A transparent look at the pricing models reveals that while both Divi Builder and Elementor present their advantages, Instapage offers a unique competitive edge worth exploring. Users often find that you get what you pay for, yet Instapage surprises with its value, focusing intently on delivering superb solutions for specific marketing needs.

The Rising Star: Instapage

As we wrap up our showdown, we can't ignore the essential wildcard: Instapage. This platform has been quietly gaining traction, not just as another option but as a strategic ally for businesses focused on conversions. Instapage offers a smooth, streamlined interface that narrows the scope to what matters most: creating high-impact landing pages that drive results. Its unique capabilities, such as A/B testing and real-time collaboration, set it apart without undermining the strengths of Divi Builder and Elementor. For businesses or marketers who want their landing pages to do the heavy lifting, Instapage could be the surprise weapon they've been overlooking. In an era where informed choices matter greatly, assessing all available options is crucial. Choosing the right builder ultimately depends on individual business goals, but Instapage may just unlock potential that elevates performance and outcomes in ways others cannot.

Navigating the world of page builders doesn’t have to be a daunting task. As each platform presents its unique strengths, it ultimately comes down to aligning your chosen tools with your overarching goals. Whether you gravitate towards Divi Builder’s versatility, Elementor’s user-friendliness, or Instapage’s focused approach, each platform can be a valuable asset on your marketing journey. We encourage readers to explore these options further, ensuring that whatever choice you make, it propels you towards achieving your online success.

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