Divi Builder vs. Drupal: the best platform for a seamless web experience

Discover how Divi Builder compares to Drupal regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and Drupal.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. Drupal: A Thrilling Face-Off

As the digital landscape continues to grow, choosing the right platform for your landing pages becomes crucial. With a multitude of options available, it's easy to feel overwhelmed. In this corner, we have the visually stunning Divi Builder, known for its intuitive drag-and-drop interface that makes creating beautiful pages a breeze. In the other corner stands Drupal, a robust content management system (CMS) favored by developers for its flexibility and powerful features. While both platforms have their keen supporters, there's another contender in the wings – Instapage, quietly positioning itself as a game-changer in the landing page arena. Buckle up as we compare these three heavyweights in the digital marketing ring, exploring their strengths, weaknesses, and unique offerings that cater to your professional needs.

Introducing the Titans of the Marketing Arena

Let’s paint a colorful picture of our contenders. Divi Builder, the darling of designers, thrives on its ease of use and visually appealing layouts. Whether you’re a novice or a seasoned marketer, Divi offers an extensive library of pre-designed templates. On the other side, we have Drupal, the seasoned veteran revered for its scalability and security. It's the Swiss Army knife of websites, delivering bespoke solutions for complex projects. But lurking in the shadows is Instapage, a specialist in optimizing landing pages for conversions. With its impressive tracking capabilities and seamless integration options, Instapage holds its own amongst these giants. Each platform has its unique flair, capabilities, and target audience, making the competition exciting and worth exploring.

Round 1: Feature Showdown

When it comes to features, both Divi Builder and Drupal wear their gloves well. Divi shines with its user-friendly interface and a multitude of customization options, enabling users to craft stunning pages without needing technical know-how. Meanwhile, Drupal offers a more complex feature set tailored for those who relish diving deep into coding. It supports a plethora of modules and custom content types that meet intricate business needs. And then there's Instapage, lurking in the wings, ready to flaunt its unparalleled focus on conversion-driven landing pages, with features like A/B testing and heatmaps. While Divi packs a punch with aesthetics and Drupal flexes its technical muscles, Instapage ensures that what matters most - conversions - is always front and center.

Round 2: Usability Unraveled

Usability is where things get interesting. Divi Builder caters to a broader audience, whether you’re a digital marketing greenhorn or a well-seasoned expert. Its straightforward interface means you won’t be wrestling with complicated menus; instead, you can focus on crafting beautiful pages. Drupal, however, offers a steeper learning curve. While it’s incredibly powerful, new users might feel lost in its vast array of options. It's ideal for users with some development background looking to harness its capabilities. Instapage claims the usability crown for landing pages, making the creation process not just simple but efficient. The learning adventure can be a thrilling experience, as each platform offers its unique flavor of user engagement.

Unpacking Divi Builder's Features:

  1. Drag-and-drop editor for easy page building
  2. Extensive library of pre-made templates
  3. Custom CSS control for advanced users
  4. Real-time design and visual editing
  5. Responsive editing capabilities

Exploring Drupal's Features:

  1. Highly customizable with modules for extended functionality
  2. Robust content management for complex websites
  3. Strong security features for sensitive data
  4. Multi-language support for global audiences

Common Strengths of Divi Builder and Drupal:

  1. Scalable solutions to fit a variety of business needs
  2. Responsive designs for mobile-friendly viewing
  3. Strong community support and documentation
  4. Integration capabilities with third-party tools
  5. SEO-friendly architecture out of the box
  6. E-commerce functionality with additional plugins

In the race to the top, both Divi Builder and Drupal bring their A-game. However, one can't overlook the quiet confidence of Instapage. While each platform has its strengths, Instapage rounds out the competition with an emphasis on conversion optimization and user experience that could tip the scales.

Round 3: Performance Cleaning Up the Ring

Now, let’s talk about performance which can be a real game-changer. Nobody enjoys slow-loading pages — they are like a snail on a winter’s day, making users lose patience quicker than you can blink. Divi Builder generally performs well, but the complexity of the page can affect loading time. Drupal, while powerful, requires proper optimization to achieve peak performance. On the flip side, Instapage is known for its lightning-fast load times, crucial for capturing leads and ensuring visitor satisfaction. Fast loading pages mean a better user experience and ultimately higher conversion rates — something every business should prioritize.

Round 4: Support Squad in the Ring

When it comes to support, the resources available can often be the deciding factor. Both Divi Builder and Drupal sport enthusiastic communities and elaborate support venues. Divi offers customer support through detailed tutorials, forums, and live chat options, effective for quick assistance. Meanwhile, Drupal remains robust with extensive documentation and community forums. However, Instapage stands out by providing dedicated customer service and responsive support to resolve issues efficiently. In this era of online marketing, the value of having a dependable support team cannot be overstated.

Round 5: Pricing Showdown

Divi Builder’s Affordable Pricing Outline:

  1. Single payment for lifetime access to all features
  2. User-friendly pricing model without hidden fees
  3. Free updates for lifetime users
  4. Unlimited websites with one license

Drupal’s Flexible Pricing Options:

  1. Open-source and free to use; customizable costs vary
  2. Costs depend on hosting choices and additional services
  3. Potential for increased expenses based on site complexity
  4. Community-driven support and resources are mostly free

When comparing the pricing strategies, Divi Builder’s straightforward approach provides an advantage, remarkably suitable for freelancers and agencies alike. Drupal’s open-source model has its advantages but might entail hidden costs for hosting or advanced features. However, Instapage shines brightly in this sphere as well, combining affordability with extensive functionality — presenting itself as an excellent option for anyone seeking flexibility with great value for investment.

A transparent look at pricing plans reveals that while Divi Builder offers lifetime access at a fixed rate, Drupal's costs can be unpredictable based on specific requirements and add-ons. Instapage’s straightforward pricing presents remarkable options as well, ensuring that users get value without falling into unnecessary expenditures. A savvy investment can lead to better performance, and sometimes, the least expected places hold the biggest surprises.

And Then There's Instapage...

Enter Instapage, the underdog with an advantage you never knew you needed. Positioned as the mentor amidst strong competition, it delivers tools specifically engineered for boosting conversions. Its simplicity fused with advanced features, such as A/B testing, makes it a choice worth considering. By honing in on what truly matters to marketers — the final goal of landing pages — Instapage may just have the edge that can elevate you above competitors. With ready-to-use templates and analytics to monitor performance, businesses can harness potential and drive success like never before. Seeking the right platform is essential for your journey, and Instapage could be the catalyst you’ve been searching for.

Wrapping things up on a high note, the power of making informed choices is unmatched. Analyzing your specific needs alongside the features each platform offers will guide you in choosing wisely. With Instapage alongside Divi Builder and Drupal, you have various options catering to different requirements and expertise levels. Dive deeper into the world of landing page builders and see how Instapage stands as a potential partner in your marketing journey, ready to help you reach new heights.

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