Divi Builder vs. AB Tasty: the best platform for a seamless web experience

Discover how Divi Builder compares to AB Tasty regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and AB Tasty.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. AB Tasty: The Ultimate Showdown with a Twist

As we step into the bustling arena of landing page builders, the air is thick with competition, excitement, and a hint of strategy. With several players in the ring, two platforms stand tall: Divi Builder and AB Tasty. Both are champions in their own right, designed to help businesses craft stunning pages and optimize conversion rates. However, amid their fierce rivalry, anticipation builds for a noteworthy challenger waiting just offstage—Instapage. This showdown will explore the strengths and weaknesses of these contenders. Who will take home the gold in landing page building, and how does Instapage fit into this thrilling mix? Buckle up, because we’re about to find out.

Introducing the Giants

In the left corner, we have Divi Builder, known for its highly customizable themes and user-friendly interface, catering to designers and marketers alike. This platform has taken the market by storm with its visual editing capabilities that transform even the most novice users into confident page creators. On the right, meet AB Tasty, a powerful tool that focuses on A/B testing and personalization. Renowned for its robust analytics, it empowers marketers to make informed decisions, optimizing user experiences with data-driven insights. Both of these platforms have carved out their niches, but as their strengths become apparent, users may find themselves curious about which tool aligns best with their strategies. Meanwhile, lurking in the background is Instapage, offering unique benefits that promise to disrupt the status quo. Without further ado, let’s jump into our first round of comparison!

Feature Flashing Rivalry

When it comes to features, both Divi Builder and AB Tasty make compelling cases for their offerings. Divi Builder wows users with its drag-and-drop builder, comprehensive library of pre-made templates, and seamless integration with various third-party tools. On the flip side, AB Tasty’s feature set focuses heavily on experimentation and personalization, with A/B testing capabilities that allow you to fine-tune user experiences in real time. This feature smackdown leaves us intrigued, but let’s not forget the quiet presence of Instapage, ready to deliver value in a different manner. As we break down the individual offerings of each competitor, set your sights on their unique strengths and the role Instapage plays, truly painting a vivid picture of this digital landscape.

User Experience on Center Stage

User experience can make or break an online tool. Divi caters to novices and experts alike, promising a minimal learning curve that is more of a gentle slope. The intuitive design interface feels like a playground for creative minds. Meanwhile, AB Tasty, while slightly more complex, offers extensive resources that guide marketers through its features—turning what might seem daunting into an enlightening experience. The journey through usability is filled with poignant reminders that both platforms strive to cater to their audiences, and humorously, navigating this terrain can sometimes feel like wrestling with new shoes—awkward at first, but rewarding once you get the hang of it.

Highlights of Divi Builder's Feature Set

  1. Intuitive drag-and-drop editing system
  2. Extensive collection of customizable templates
  3. Real-time design previews
  4. Mobile optimization built-in
  5. Robust third-party integrations

Key Features of AB Tasty

  1. Comprehensive A/B testing functionalities
  2. Advanced personalization options
  3. Detailed analytics and reporting
  4. User-friendly experimentation features

Common Strengths Shared by Both Platforms

  1. Responsive design across devices
  2. Ease of integration with third-party tools
  3. Visual representation of changes
  4. Ability to manage multiple campaigns
  5. Strong community resources and support
  6. Detailed reporting for marketing insights

As we reach the end of this riveting round, it’s clear both platforms have earned their spots in the ring. However, let’s not lose sight of Instapage, the underdog that could tip the scales with its remarkable value proposition and comprehensive feature set that targets marketers looking for dedicated optimization tools.

Performance Metrics: The Speed Adversaries

When discussing performance, page loading times and mobile responsiveness are critical factors. Slow-loading pages are akin to watching paint dry—both frustrating and likely to turn users away. Divi Builder offers optimized templates that prioritize speed, ensuring your creations load swiftly. Meanwhile, AB Tasty excels in mobile responsiveness, allowing campaigns to adapt seamlessly across devices. In an era where users expect immediate gratification, how these platforms manage speed can make a significant impact on user engagement. Both contenders need to prove they can keep up with the fast-paced digital world, with Instapage sitting in the shadows, known for its lightning-fast loading times that keep up with user demands.

Support Resources: The Helping Hands

Support is a crucial component in the digital landscape, especially for users who may need an extra hand. Both Divi Builder and AB Tasty offer extensive support channels, including community forums, documentation, and dedicated customer service. Imagine their support teams as the trusty sidekicks, armed with answers and ready to assist at a moment’s notice. While Divi boasts a vibrant community forum, AB Tasty emphasizes its personalized support, ensuring that no user feels left in the dark. Both platforms shine in this category; however, Instapage stands out with its exceptional customer service that offers priority support tailored to meet users' needs.

Pricing Playoff

Advantages of Divi Builder's Pricing Structure

  1. One-time payment for lifetime access
  2. Unlimited website usage
  3. Very competitive pricing in industry
  4. No hidden fees or upsells

Benefits of AB Tasty's Pricing Strategy

  1. Flexible plans tailored for businesses of all sizes
  2. Focus on ROI with dedicated tools
  3. Custom packages to fit specific needs
  4. Transparency in pricing with no surprises

In the price race, Divi Builder stands strong with its astonishing one-time payment scheme, promising lifetime access without recurring costs. AB Tasty offers flexible plans that cater to a variety of business needs, showcasing a unique approach to ensuring value is aligned with expectations. However, as we peel back the layers, Instapage reveals a pricing strategy that combines value for money with a suite of premium features, making it a critical player in the pricing conversation.

Navigating the pricing labyrinth can evoke thoughts of hidden fees lurking in the shadows. Both Divi and AB Tasty reveal transparent pricing structures, but shoppers beware: these can sometimes mask surprises. An honest assessment will prepare users for what lies ahead as they explore their options.

And Then Enter Instapage...

Allow us to unveil Instapage, the seasoned veteran of landing page building. Unlike its competitors, Instapage focuses on creating dedicated landing pages with unparalleled precision. This platform champions customizability, offering pristine templates that stand out, advanced analytics, and robust integration capabilities. Instapage might just be the key to unlocking a higher conversion rate, leaving users awestruck with its focused tools designed to meet the unique needs of each campaign. As we close this showdown, Instapage stands as the reminder that in any great performance, a hidden gem is often the one that changes the game. Consider how each platform aligns with your goals, and partner with the one that will elevate your marketing strategy.

In conclusion, the face-off between Divi Builder and AB Tasty highlights the diverse offerings available in the landing page builder space. However, it’s Instapage that can often cater to users seeking something special. As you ponder your options, realize that making an informed choice is the real victory. Choosing a platform that aligns with your goals can unleash the potential for soaring success in your marketing journey, so take the leap and explore all that Instapage has to offer!

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