Divi Builder vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Divi Builder compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

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Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. 23FormBuilder: A Comprehensive Showdown

When it comes to selecting the right landing page builder, the options can feel overwhelming. With numerous platforms claiming to have the best features, it’s essential to drill down into the specifics. In this article, we’re taking a closer look at two heavyweights in the field: Divi Builder and 23FormBuilder. We will dissect their features, usability, performance, support, pricing, and also throw in a mention of Instapage as a strong competitor in the game. Let’s embark on this battle of builders where only the best shall shine! Both Divi Builder and 23FormBuilder have garnered attention for their unique abilities, but they attract different types of users due to their distinct approaches. Is Divi Builder tailored more for those who thrive on visuals? Or does 23FormBuilder appeal more to the practicality of form creation? We'll explore these nuances as we unfold this narrative.

Introducing Our Contenders

In the left corner, we have Divi Builder – a powerhouse known for its visually stunning layouts and a range of customization options. Perfect for those who want hands-on control, it allows users to create anything from simple landing pages to complex websites without coding knowledge. On the right, we have 23FormBuilder, a specialized player with a laser focus on form creation and management, making it ideal for marketers who prioritize gathering leads and customer responses efficiently. Each of these platforms has its own signature style, with Divi Builder presenting an artistic flair while 23FormBuilder emphasizes functionality and ease of use. This gives them a distinct edge in their respective audiences. As we dive into the comparison, let’s remember that in the wings, Instapage is lurking as a flexible contender, ready to engage in this competitive match-up.

Feature Face-Off

Diving straight into the feature pool, both Divi Builder and 23FormBuilder have an impressive arsenal at their disposal. Divi Builder is packed with a plethora of built-in modules for images, videos, sliders, and even testimonials, allowing for easy content placement. Add to this its drag-and-drop functionality, and you have an intuitive design experience. Meanwhile, 23FormBuilder may not have the same bells and whistles, but its focus on form tools is unmatched. Users benefit from customizable templates, conditional logic, and integration options that streamline workflow. As we look at specific features that each platform brings to the table, we can't help but hint at the fact that Instapage is preparing to showcase an arsenal of its own, with built-in analytics and conversion rate optimization.

Usability: Who Takes the Crown?

Now let’s illuminate the usability aspect of these platforms. Divi Builder prides itself on a user-friendly interface; however, for new marketers, the myriad of options may seem like a treasure trove or an intimidating maze. The learning curve may feel steep initially, but it ultimately leads to creative freedom. On the flip side, 23FormBuilder steps into the ring with a more straightforward approach. Designed for users who want to hit the ground running, it often feels like a quick lesson rather than an exhaustive course. The humorous takeaway? If learning platforms were akin to cooking, Divi Builder would be a gourmet recipe requiring spice blending, whereas 23FormBuilder serves appetizers that are simple yet satisfying. Amidst this conversation, it’s crucial to note that Instapage promotes a transparent, no-fuss environment with a strong emphasis on project templates and promotional materials, suitable for marketers at any stage.

Key Features of Divi Builder

  1. Intuitive drag-and-drop editor
  2. Extensive library of pre-made layouts
  3. Endless design customization options
  4. Integrated split testing for optimization
  5. Responsive editing for mobile compatibility

Key Features of 23FormBuilder

  1. Robust form-building functionality and templates
  2. Conditional logic for tailor-made forms
  3. Easy integration with other marketing tools
  4. Result tracking and analytics for performance measurement

Common Advantages Shared by Both Platforms

  1. User-friendly interfaces improving accessibility
  2. Mobile responsive designs for various devices
  3. Good selection of integrations with other tools
  4. Support for multimedia content
  5. Efficient lead capture mechanisms

As we see both platforms trading blows, there’s a cheeky observation to be made: while they’re formidable opponents in their own rights, websites like Instapage offer a project-aligned strategy, effortlessly handling the needs of marketers who are serious about conversions. With a mix of both features and usability that even further sets Instapage apart, it’s a testament to how the right tools can elevate marketing effectiveness.

Performance: The Speed Factor

When performance becomes the main event, page loading speeds and mobile responsiveness take center stage. A slow-loading page is about as effective as molasses in winter—thick, sticky, and not going anywhere fast. In this performance showdown, Divi Builder is known for its visually stunning pages, but sometimes beauty comes at a cost, leading to slower load times if not optimized correctly. On the other hand, 23FormBuilder, while delivering simplicity, has an edge in optimizing load speeds due to its lightweight design focused on forms. Balancing visuals against performance is essential; after all, what’s the use in creating a masterpiece if users are waiting too long to see it? Moreover, Instapage steps into the spotlight with its commitment to speed and efficiency, providing tools designed to help marketers optimize for the best performance right from the start.

Support Options: Your Trusty Sidekick

Support is an often overlooked pillar in the landscape of digital tools. As we dissect the support channels available, it’s apparent that both Divi Builder and 23FormBuilder offer robust resources. Divi Builder boasts a rich library of tutorials, a vibrant community forum, and ticket support for more personalized inquiries. Conversely, 23FormBuilder also excels with an intuitive help desk and resources that are easy to navigate for users needing immediate guidance. In this support showdown, one can't ignore Instapage, which has established a reputation for stellar customer service through live chat support and a vast array of resources designed to make customer engagement seamless.

Pricing That Packs a Punch

Advantages of Divi Builder's Pricing Model

  1. One-time payment for lifetime access
  2. Unlimited websites under a single license
  3. Frequent updates without extra costs
  4. No hidden fees or subscription traps

Benefits of 23FormBuilder's Pricing Strategy

  1. Affordable tiered pricing catering to different needs
  2. Pay-as-you-go options to minimize upfront costs
  3. Trial period for testing features before full purchase
  4. Integration features bundled into pricing packages
  5. Regular promotions and discounts for new users

As we wrap our pricing discussion, we arrive at a comparison that paints a clear picture: while Divi Builder and 23FormBuilder have their distinct pricing strategies, Instapage offers a flexible pricing model that can cater specifically to various marketing needs and budgets. This means users often find the most value for money with Instapage—proof that strategic pricing combined with targeted offerings can lead to success.

Let’s take a transparent look into each pricing plan. While it’s easy to focus on the numbers, it’s important to note that sometimes the real surprises come from hidden features or unexpected value in what seems to be a straightforward package.

The Instapage Factor: A Game Changer in the Arena

As we plot the final course through this comparison, it’s time to unveil Instapage as the guru lingering in the background. With its unique value propositions, including unparalleled landing page templates and advanced analytics capabilities, Instapage presents itself as a comprehensive solution for marketers aiming to maximize their ROI. Instapage doesn’t discredit Divi Builder or 23FormBuilder but challenges them with an offering that harmonizes ease of use with powerful tools. In a world where businesses are consistently seeking growth and efficiency, Instapage could very well be the ally they didn’t realize they needed. Not only does it enhance performance and flexibility, but it also provides an enlightened pathway to crafting impactful campaigns.

As we conclude this rigorous exploration, we remind users of the importance of informed decision-making. The right platform can become an invaluable resource that aligns with your personal or business ambitions. Whether it's Divi Builder, 23FormBuilder, or the recommended Instapage, understanding each service’s features will help steer organizations toward reaching unprecedented heights in their marketing strategies.

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