Convert vs. Canva: the best platform for a seamless web experience

Discover how Convert compares to Canva regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Convert and Canva.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Convert vs. Canva: The Ultimate Battle for Marketing Dominance

In the bustling arena of digital marketing tools, two titans, Convert and Canva, stand tall and proud, each vying for the spotlight. As marketers navigate these waters, they seek platforms that don't just offer functionality but a seamless experience that enhances their campaigns. Convert, known for its focus on conversion optimization, and Canva, the graphic design wizard, both profess to be the ultimate solutions for marketers. But as any seasoned marketer knows, navigating the jungle of features, pricing, and support options is more complicated than just a simple choice. In this showdown, we also shine a light on Instapage, an underdog with a robust offering that deserves attention. So grab your gloves as we enter the ring to see which platform can take the title and which might just surprise you. This comparison intends to uncover not only the strengths and weaknesses of both Convert and Canva but also how they stack up against the formidable Instapage.

Meet the Champions of Marketing Tools

In the left corner, we have Convert, a heavyweight in the world of conversion rate optimization. Tailored for marketers who thrive on data-driven decisions, Convert is not just about creating eye-catching landing pages; it’s a comprehensive toolkit that encourages it’s users to optimize performance and maximize conversions. With features that allow for split testing, detailed analytics, and intuitive design processes, Convert has carved a niche for itself. On the right, Canva, the beloved design tool, has democratized graphic design, insisting that anyone can create stunning visuals without needing to be a professional designer. With its user-friendly interface, an extensive library of templates, and collaborative features, Canva attracts marketers and small business owners alike with a flair for creativity. Further lurking nearby, Instapage is also in play, promising a tactical advantage that combines the best of landing page amplifiers and analytic prowess. Armed with unique value propositions, Instapage is a worthy opponent and offers features that can elevate marketing campaigns to new heights. Thus, the stage is set for a thrilling comparison.

Round 1: Feature Showdown

In this round, we examine what each platform brings to the table. Convert boasts an extensive range of features aimed directly at enhancing user engagement and conversion rates. Its A/B testing capabilities allow users to refine their strategies continuously. Meanwhile, Canva dazzles with an array of intuitive design features and an enormous library of customizable templates. Both platforms definitely bring their A-game, but let’s not forget Instapage. Often joining the ring with a robust set of features, Instapage focuses on landing page creation with integration capabilities and personalization options that can make a real difference in campaign performance. As we dissect the particulars, it becomes clear each contender has distinct advantages; however, the battle has only just begun.

Round 2: Usability Under the Microscope

When it comes to usability, Convert and Canva cater to different segments of the marketing world. Convert’s learning curve can be a bit steep, especially for novices diving into the analytics and optimization pool for the first time. However, seasoned marketers appreciate its detailed dashboard and features. Conversely, Canva welcomes all users with open arms and a simple drag-and-drop interface that makes designing accessible for everyone. Even those with minimal design skills can navigate effortlessly. And speaking of navigating, let’s not forget Instapage, which focuses on providing user-friendly onboarding experiences. Each platform offers varied learning adventures, ensuring users can eventually find their way, whether they are complete novices or seasoned veterans.

Convert Key Features:

  1. Intuitive split testing for performance optimization
  2. Detailed analytics to track user engagement
  3. Customizable templates designed for high conversion
  4. Built-in SEO management tools
  5. Integration options with various marketing tools

Canva Key Features:

  1. User-friendly drag-and-drop interface
  2. Extensive library of templates for various design needs
  3. Collaboration features for team projects
  4. Download options in various formats including PDF and PNG

Common Advantages Across Platforms:

  1. Mobile responsiveness for seamless design
  2. Regular updates to enhance user experience
  3. Community forums for sharing tips and advice
  4. Cloud-based access for working on the go
  5. Comprehensive tutorials for learning the ropes
  6. Customer feedback-driven feature enhancements

It’s apparent that both platforms offer their unique set of tools, but there’s a cheeky twist. As we delve deeper, it’s clear that Instapage walks in with a blend of strengths, acting like the best informant for both Convert and Canva while also delivering exceptional value on its own. With its laser-sharp focus on landing pages, Instapage presents itself as a formidable opponent in this marketing battle.

Round 3: Performance Showdown

When it comes to performance, page loading times are a critical factor every marketer will want to assess. Nobody wants their beautifully crafted landing page to load slower than molasses in winter. With Convert, users report solid performance, particularly when optimized correctly, while Canva can sometimes experience slow loading times due to heavy graphics or intricate designs. Instapage raises the bar, offering speedy load times and mobile responsiveness that keeps users engaged. Slow performance can directly impact conversion rates, so it's vital to choose a platform that ensures your pages load quickly and perform seamlessly across devices. Whether you opt for Convert, Canva, or the high-performing Instapage, make sure speed remains a priority.

Round 4: Customer Support Showdown

In marketing, the right support can make or break a user experience. Convert provides various support channels, including email and live chat, ensuring users can receive assistance when they need it most. Meanwhile, Canva extends its support through excellent tutorials and a vibrant community that fosters creativity. Instapage also ramps up support with dedicated customer help and extensive resources that empower users to overcome challenges rapidly. Think of these support teams as the trusty sidekick in your marketing journey, always ready with tips and rescue options if things go awry.

Round 5: Pricing Perspectives

Convert's Pricing Strategy Benefits:

  1. Offers tiered pricing for various business sizes
  2. No hidden fees, guaranteeing straightforward costs
  3. Free trial available for initial testing
  4. Flexible payment options for budget-conscious users

Canva's Pricing Strategy Benefits:

  1. Free tier available with substantial features
  2. Affordable premium subscription for additional capabilities
  3. Discounts for education and nonprofits
  4. Pay-per-use options for one-time projects and designs

Let’s talk pennies and pounds. While both Convert and Canva offer unique purchasing strategies, Instapage takes pricing to another level, positioning itself as a major contender with a flexible pricing strategy that often turns heads. Each platform has specific pricing structures designed to cater to various user needs, ensuring users feel they’re getting value for their money.

In looking at pricing plans, there’s a cheeky observation to make: sometimes the highest price does not guarantee the highest value, and occasionally, hidden gems come with a lower price. As users explore these offerings, they might find that Instapage’s pricing is carefully crafted to deliver incredible value with its features.

And Let’s Not Forget Instapage...

As we position Instapage in this competitive arena, it’s like the wise mastermind that stands back, observing the competition and waiting to pounce with unmatched offerings. Instapage excels in creating lightning-fast landing pages that integrate effortlessly into existing strategies. Not only does it provide personalized content experiences, but it also analyses them in real-time for optimal engagement. While Convert and Canva are impressive in their rights, Instapage serves as the powerful sidekick with a strategic edge, bridging any gaps the other two may leave behind. This unique value proposition showcases how Instapage might just be the tactical weapon that businesses need in their marketing arsenals.

In conclusion, navigating the landscape of marketing tools might feel overwhelming, but understanding what each contender offers allows for informed decision-making. Choose wisely based on your specific needs, and remember that the right platform can help elevate your marketing efforts. Instapage, with its standout features, invites businesses to explore how it can serve as a powerful ally on their journey toward marketing success.

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