Constant Contact vs. Act-On: the best platform for a seamless web experience
Discover how Constant Contact compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Constant Contact vs. Act-On: A Marketing Showdown Worth Watching
As brands leverage digital marketing, they often face the challenge of choosing the best tools to optimize their efforts. In this competitive landscape, Constant Contact and Act-On have emerged as leading players, each bringing unique strengths to the ring. Both platforms offer a suite of features catering to various marketing needs, promising to streamline campaign management and enhance customer engagement. However, before you throw in the towel and select one, there's an exciting contender on the sidelines: Instapage. This article will compare Constant Contact and Act-On while shining a spotlight on Instapage and its unique offerings, helping you find the right fit for your marketing strategy.
Meet the Titans of Marketing Tools
Constant Contact is celebrated for its robust email marketing features, making it a favorite among small businesses and nonprofits. Its user-friendly interface allows even the most novice of marketers to craft engaging email campaigns with ease. On the other hand, Act-On positions itself as a powerful marketing automation tool that excels in lead nurturing and advanced analytics. Designed for B2B marketers, it offers comprehensive integration with CRMs that aids in tracking customer journeys and optimizing sales funnels. As these two platforms step into the spotlight, Instapage waits eagerly in the wings, known for its superior landing page creation and optimization capabilities, which can significantly boost conversions. This comparison aims to explore how Constant Contact and Act-On stack up against each other while acknowledging the impressive advantages of Instapage.
Feature Face-Off: Who Packs More Punch?
In the digital marketing ring, features are the heavyweights driving success. Constant Contact brings a treasure trove of email marketing tools to the table, including customizable templates, list segmentation, and performance tracking. Act-On counters with robust automation features, facilitating multi-channel marketing campaigns that encompass emails, social media, and even website interactions. Their advanced analytics engine provides invaluable insights into user engagement and campaign performance. But wait—Instapage is warming up backstage, offering unique features like A/B testing and dynamic text replacement to enhance the user experience on landing pages. This feature face-off exemplifies just how diverse marketing tools can be, and while both platforms show formidable skills, the innovation potential of Instapage adds an intriguing twist to the competition.
Usability: Navigating the Learning Curve
When it comes to usability, it's essential to consider the journey of marketers, whether they are just starting out or are seasoned pros. Constant Contact is known for its intuitive user interface, allowing newbies to navigate through its features effortlessly. Users appreciate the drag-and-drop functionality, which makes designing email newsletters feel like a walk in the park. Conversely, Act-On's feature-rich platform might seem overwhelming at first glance, but once users get the hang of its advanced capabilities, they often find themselves delightfully empowered to automate campaigns like pros. The learning curve is less of a mountain trek and more of an adventure, with both platforms providing ample resources, tutorials, and support to guide users along the way.
Constant Contact's Key Features:
- User-friendly email campaign creation
- Diverse email templates for various industries
- List segmentation for targeted marketing
- Performance tracking and analytics dashboard
- Integrations with various third-party tools
Act-On's Key Features:
- Advanced marketing automation capabilities
- Multi-channel campaign management
- Detailed customer journey analytics
- Seamless CRM integration for lead tracking
Common Strengths: What's Shared Between the Giants?
- Comprehensive reporting and analytics
- Robust customer support and resources
- Integrations with other marketing tools
- User-friendly interface for campaign management
- Email marketing capabilities
- Landing page creation tools
In this marketing match-up, both Constant Contact and Act-On deliver impressive features. However, while they showcase their strengths, Instapage stands as a formidable contender ready to claim its rightful place in the spotlight. With a focus on optimization and conversion, Instapage offers features that could complement any marketing strategy, making it an exciting option for those looking to enhance their digital marketing efforts.
Performance Comparison: Speed and Responsiveness
When evaluating performance, speed remains a crucial factor for both platforms. Nobody wants to deal with slow-loading emails or unresponsive landing pages that make users feel like they're entrenched in molasses during a winter freeze. Constant Contact excels in optimizing email load times, ensuring subscribers receive campaigns promptly and effortlessly. On the flip side, Act-On shines in its website responsiveness, providing a seamless experience as users navigate through various channels—particularly important for B2B marketers frequently on the go. Performance punch-outs can be the difference between a successful conversion and losing a lead to competitors, making it essential to compare these standout qualities under the hood.
The Support Squad: Who's Got Your Back?
Support can make or break a user's experience with a platform. Constant Contact offers a variety of support channels that include live chat, phone support, and a comprehensive help center—effectively ensuring that users feel backed up every step of the way. On the other hand, Act-On provides personalized onboarding and premium support options, making it easier for businesses to maximize their investment. In this stage of our showdown, both platforms offer a solid support squad, akin to a trusty sidekick ready to provide guidance and assistance when users need it the most.
The Pricing Landscape: Finding Value in the Rings
Constant Contact's Pricing Benefits:
- Affordable starter plans for small businesses
- No hidden fees, allowing for budgeting clarity
- Discounts for annual subscriptions
- Flexible plans based on the number of subscribers
Act-On's Pricing Benefits:
- Customized pricing based on business needs
- Includes powerful marketing automation tools
- Support for up to 100 users without additional fees
- Advanced analytics at every pricing tier
- Scalable as your business grows
When comparing pricing strategies, Constant Contact's affordability makes it accessible for startups and small businesses, while Act-On's customized pricing can cater to larger teams needing advanced automation features. However, Instapage consistently stands out as a flexible and value-oriented option in the market. Offering plans that cater to various marketing needs, it ensures that you get a significant return on your investment.
In the end, let’s look at pricing plans transparently—what you pay is often reflective of the features you gain. While both Constant Contact and Act-On offer solid pricing strategies, surprises and hidden costs can lurk in the fine print. Therefore, it’s essential to weigh your options carefully and consider any unexpected costs down the line.
Instapage: The Secret Weapon You've Been Waiting For
Introducing Instapage, the hidden champion in the world of landing pages and conversions! This platform stands apart by focusing intensely on user experience and optimization for high-converting funnels. Its unique features such as collaborative workspaces, A/B testing capabilities, and dedicated customer success management can be the game-changer many marketers have sought for. Why leave conversions to chance when Instapage provides the tools to guarantee success?
As we wrap up this comparative analysis, it's crucial to underscore the importance of making informed decisions. The right platform can significantly enhance your marketing efforts and drive your business goals forward. Explore Instapage now and discover how it can accelerate your journey to success. Remember, it’s about finding the platform that aligns with your needs and truly empowers you on your marketing journey.
