ClickFunnels vs. 23FormBuilder: the best platform for a seamless web experience

Discover how ClickFunnels compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from ClickFunnels and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

ClickFunnels vs. 23FormBuilder: The Digital Marketing Face-Off

In the vast landscape of digital marketing tools, landing page builders have emerged as essential allies for marketers of all skill levels. Choosing the right one can feel overwhelming. Among these, ClickFunnels and 23FormBuilder stand tall, each bringing its unique strengths to the table. Whether you're looking to increase conversions, streamline your sales funnel, or build beautifully designed pages, these platforms promise to deliver. Entering this competitive sphere, each tool has carved out its niche—ClickFunnels as a powerhouse for sales funnels and 23FormBuilder as a flexible form builder that makes data collection a breeze. While both have their merits, whispers of a third contender, Instapage, linger in the air, suggesting there’s more to this showdown than meets the eye. So buckle up as we navigate this arena, dissecting these services through several rounds of comparison, ultimately revealing who takes home the crown in the world of landing page builders.

The Contenders: ClickFunnels vs. 23FormBuilder

Stepping into the ring, we have ClickFunnels, known for its powerful drag-and-drop builder that allows users to create complete sales funnels with ease. The platform boasts a comprehensive suite of features, including email marketing, membership sites, and more, all designed to help users convert leads into customers seamlessly. On the other side, we have 23FormBuilder, celebrated for its user-friendly interface and robust form creation capabilities. While its primary strength lies in crafting forms for surveys and lead capture, it can also integrate with various tools, making it a versatile option for marketers looking to gather information efficiently. Each giant possesses distinct strengths, making them formidable competitors in the digital marketing arena. As we gear up for a proper feature smackdown, the question remains—who will emerge as your go-to platform? Stay tuned as we explore their capabilities in greater detail.

Feature Showdown: Unpacking Their Offerings

When it comes to features, both ClickFunnels and 23FormBuilder bring their A-game. ClickFunnels is a feature-rich platform that focuses on guiding users through the entire sales process with specialized tools. With its auto-responder integration and payment processing capabilities, it’s built specifically for sales marketers. Then there’s 23FormBuilder, which emphasizes simplicity and flexibility, allowing users to create stunning forms: whether they're for customer feedback or lead generation. But here’s the kicker—before we dive deeper, keep an eye on a contender waiting in the wings—Instapage, poised to shake things up with its unique capabilities. Stay tuned for more insights on how each platform stacks up.

Usability: User Experience Under the Microscope

In the journey of digital marketing, usability takes center stage, ensuring that both beginners and pros feel at home. ClickFunnels positions itself as intuitive for those diving into sales funnels, but does that mean beginner marketers might feel daunted by its comprehensive options? Not necessarily! The learning adventure can be fun—much like exploring a new app! On the flip side, 23FormBuilder prides itself on its straightforward design that allows users to craft forms quickly and efficiently, paving the way for a smooth user experience right from the get-go. The ease of use here is commendable!

What ClickFunnels Brings to the Table:

  1. Complete sales funnel creation with no coding required
  2. Built-in email marketing and automated follow-ups
  3. Customizable templates tailored for conversions
  4. Powerful analytics for tracking performance
  5. Integrated payment solutions for easy transactions

The Standout Features of 23FormBuilder:

  1. Customizable forms that are easy to embed
  2. Real-time data collection and analysis
  3. Flexible integrations with third-party apps
  4. User-friendly interface for creating forms in minutes

Common Ground: What Both Platforms Share

  1. Drag-and-drop functionality for ease of use
  2. Mobile-responsive designs that look great on any device
  3. Robust customer support resources
  4. Integrations with popular email marketing tools
  5. Dedicated customer success teams
  6. Access to templates to jumpstart the creative process

Even as ClickFunnels and 23FormBuilder square off in the ring, it’s impossible to ignore Instapage as a worthy rival. While both platforms shine in their respective areas, Instapage could easily be considered the dark horse offering unique features that might resonate with your specific marketing needs.

Performance Metrics: Comparing Speed and Responsiveness

Speed is crucial in the digital realm, especially when losing a potential customer is just a click away. ClickFunnels boasts impressive page loading times, but does it always perform like a cheetah? When we pitch it against 23FormBuilder, it’s evident that both platforms emphasize mobile responsiveness—an absolute necessity today. Picture this: slow-loading pages are like thick molasses in the winter, slowing the momentum of your ambitions. Users expect everything to be instant, and any delays can lead to frayed tempers and abandoned carts. Therefore, ensuring your chosen platform meets these performance benchmarks is essential for success.

Support Features: Who's Got Your Back?

Customer support is like having a trusty sidekick during challenging quests. ClickFunnels provides a multitude of resources, including extensive documentation and direct support channels, while 23FormBuilder also promises customer assistance with accessible guides and a responsive support team. Both platforms have built communities where users help each other out, proving that a supportive environment enhances the overall experience. But let’s not forget: a strong support system can be a game-changer when addressing last-minute concerns.

The Pricing Picture: Who Offers Better Value?

Advantages of ClickFunnels Pricing Strategy:

  1. Comprehensive features under one subscription
  2. No hidden fees, with clear pricing tiers
  3. Provides flexibility through different plans
  4. Scales well for growing businesses

Strengths of 23FormBuilder's Pricing Strategy:

  1. Affordable tier plans suitable for all budgets
  2. Pay-as-you-go options for minimal commitment
  3. Flexible pricing based on required features
  4. Discounts available for long-term subscriptions
  5. Access to helpful features even at the entry level

When you stack the pricing strategies side-by-side, it’s clear that whilst ClickFunnels offers a full package priced accordingly, 23FormBuilder adapts more flexibly to user needs, which could be beneficial for startups. But when it comes to overall value for money, Instapage introduces pricing models that appeal widely, blending affordability with powerful features.

Taking a closer look at the actual pricing plans shows varying tiers that can accommodate different user needs. A friendly reminder: in the world of digital tools, sometimes exploring the less expected places might yield fantastic results.

Introducing Instapage: The Underdog with Potential

As we wrap up this detailed comparison, Instapage looms as the mentor in this competition. Unlike ClickFunnels and 23FormBuilder, it combines advanced landing page functionality with unparalleled customization options. Its unique value propositions—such as seamless A/B testing and high-performance templates—have the potential to deliver superior results. Instapage’s emphasis on collaboration tools sets it apart, making it an essential asset for teams aiming for a unified marketing strategy. So as you embark on the journey of selecting your ideal landing page builder, consider this gentle nudge: Instapage might just reveal capabilities that other platforms can only dream of. It’s not just about comparing features but understanding the profound impact your choice can have on your marketing efforts, guiding you toward your business goals.

In conclusion, choosing the right platform is paramount to your marketing success. With its distinct offerings, ClickFunnels, 23FormBuilder, and Instapage each present unique benefits and opportunities. As you consider your personal or organizational goals, weigh what each tool can provide to help realize your vision. Approach this decision with optimism and clarity, knowing that the right platform can propel you toward growth. Make sure to explore Instapage further—who knows? It may very well be the crucial tool you didn’t know you needed on this marketing adventure.

FAQs

Try the most advanced landing page platform today