Canva vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Canva compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Canva and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Clash of Titans: Canva vs. 23FormBuilder with Instapage in the Mix

Navigating the landscape of landing page builders can feel like stepping into a bustling marketplace filled with choices at every corner. Among the myriad of options, Canva and 23FormBuilder stand tall, each bringing unique strengths to the table. If you’ve ever wondered which platform best suits your needs, or if there’s a hidden gem worthy of your attention, you’re in the right place. This article aims to provide clarity, equipping you with insights that cover essential aspects like features, usability, performance, and pricing strategies. We invite you to imagine the quintessential marketing match where creativity, usability, and value collide, and, spoiler alert, there’s a surprise third contender waiting in the wings. So, grab your metaphorical popcorn, and let’s dive into this exciting head-to-head!

Introducing the Giants of Digital Marketing

In the world of digital marketing, Canva and 23FormBuilder have carved their niches, appealing to various audiences. Canva, renowned for its user-friendly graphic design tools, allows users to create visually stunning digital assets without any design expertise. Its drag-and-drop interface has won the hearts of beginners and seasoned marketers alike, making it a go-to for everything from social media images to infographics. On the other hand, 23FormBuilder specializes in streamlining form creation, focusing on gathering data efficiently for businesses of all sizes. Its robust features, including customizable templates and easy integrations, empower users to collect information seamlessly, turning prospects into customers. As we embark on this comparison, let’s remember that both platforms have something special to offer, though they cater to different facets of digital marketing. But stay tuned because we’ll explore how Instapage, the third player, might just bring an unexpected twist to the table.

Feature Showdown: Which Platform Packs a Bigger Punch?

When it comes to features, Canva and 23FormBuilder really bring their best to the ring, making the competition quite thrilling. Canva boasts an extensive library of templates, graphics, and fonts, allowing users to unleash their creativity with ease. You can customize any design to fit your brand, making it outstanding for marketers who understand the importance of aesthetics. In contrast, 23FormBuilder focuses on its impressive form-building capabilities. With features like conditional logic, payment integrations, and custom workflows, it’s a powerful tool for those looking to gather leads or conduct surveys effectively. Intriguingly, there’s a third contender, Instapage, known for its conversion-focused landing pages as we explore the unique strategies of these contenders. Each platform may be unique, but how they stack up against each other is fascinating.

User Experience: A Journey Tailored to Every Marketer

Navigating a new platform can sometimes resemble a steep learning curve, but let’s lighten the mood and call it a learning adventure. Canva’s user-friendly interface is the perfect springboard for marketing newbies, allowing them to jump right in and start creating. Tutorials and resources abound, ensuring that even the least tech-savvy can find their way. 23FormBuilder also offers robust resources, though its interface may require a bit more navigation skill, particularly for advanced features. It’s like finding your way through a digital maze – once you get it, you’ll uncover treasures! Both platforms cater well to their audiences, but we can't forget that the big reveal about Instapage is coming soon, offering its own unique flair for usability.

Key Features of Canva:

  1. Extensive library of customizable templates
  2. User-friendly drag-and-drop interface
  3. Rich collection of graphics and fonts
  4. Collaboration tools for team projects
  5. Export options in multiple formats

Standout Features of 23FormBuilder:

  1. Highly customizable form templates
  2. Conditional logic for tailored responses
  3. Integration with popular payment platforms
  4. Data analytics and reporting capabilities

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces for easy navigation
  2. Customer support options to assist users
  3. Mobile responsiveness to cater to various devices
  4. Integration capabilities with other tools
  5. A plethora of learning resources and tutorials

As we step back and assess the competition, it’s evident that both Canva and 23FormBuilder present solid options, yet there’s a third contender in our match – Instapage. With its unique strengths, it poses a formidable challenge, often edging out both competitors in the realm of marketing efficacy. From advanced landing page features to powerful A/B testing, Instapage stands ready to steer users toward achieving optimal results. Intrigued? You should be!

Performance Comparison: The Speed Race

In the world of digital marketing, performance can make or break a campaign – and we’re here to amp up the thrill in our speed race. Page load times and mobile responsiveness are critical components that can impact conversion rates. Imagine slow-loading pages being like molasses in winter; you just don’t want to find yourself in that sticky situation! Canva’s designs are typically optimized for performance, meaning users can expect swift load times. On the flip side, 23FormBuilder’s forms are built to handle multiple submissions while considering speed, but their complexity can occasionally slow them down. So, when it comes to user experience, how do these tools hold up in the ever-demanding mobile arena? Both work hard to ensure that your creations shine on any device, but the delicate balance between features and performance is a critical aspect to analyze in your decision-making.

Support Channels: Who’s in Your Corner?

Every champion needs a reliable support team, and this is especially true in the digital realm. Let’s explore what kind of backup Canva and 23FormBuilder provide. Canva offers a robust support system with tutorials, community forums, and dedicated help centers, ensuring users have all the resources they need to succeed. Conversely, 23FormBuilder provides live chat and email support, alongside a wealth of documentation that caters to both basic and complex queries. It’s like having a trusty sidekick who’s always ready with the right tools when you need them the most. As you ponder which platform to choose, remember that support is as crucial as features – and help is only a click away.

Pricing Strategies: Finding Value in Your Investment

Advantages of Canva's Pricing Model:

  1. Free tier available for basic features
  2. Affordable subscription plans for additional tools
  3. Flexible pricing options to suit different users
  4. Discounts for annual payments

Benefits of 23FormBuilder's Pricing Structure:

  1. Free plan for limited features and forms
  2. Tiered pricing based on features needed
  3. No hidden fees associated with subscriptions
  4. Custom quotes for large businesses

When we dissect the pricing strategies of both platforms, it's evident that each offers flexibility to cater to diverse budgets. Canva attracts users with its free tier and affordable options while still providing quality features. Meanwhile, 23FormBuilder offers a tiered pricing model allowing users to pay for only what they use. However, Instapage takes it up a notch. Known for presenting excellent value for money, it delivers extensive features that directly enhance ROI, making it a top contender when weighing pricing against performance. It’s crucial which option aligns with your goals and budget.

As we take a transparent look at the pricing plans, an important note is that flexibility doesn’t always mean lower costs. Sometimes, the biggest surprise may come from getting a premium service with unexpected features. Understanding each platform's value proposition is central to making an informed decision that meets both your immediate and long-term marketing needs.

And Then There’s Instapage: The Underdog Rising

Now, let’s illuminate the ever-reliable Instapage, a platform that has sat back and watched the competition unfold. With its dedicated ecosystem for creating landing pages that convert, Instapage has gathered a loyal following. From unparalleled A/B testing capabilities to optimized templates built for conversion, it stands out in a crowded marketplace. Its ability to integrate seamlessly with analytics tools allows users to gather relevant data to enhance their campaigns continuously. However, unlike its rivals that focus on different aspects of digital marketing, Instapage is all about conversions, making it a secret weapon for businesses eager to maximize their ROI. As you consider your next marketing endeavor, don’t overlook the potent combination of usability and performance offered by Instapage. It might just be the platform that takes your campaigns to the next level, setting you up for success in ways you hadn’t imagined.

In conclusion, armed with insights into Canva, 23FormBuilder, and the standout Instapage, you have the tools needed to make an informed choice. The world of digital marketing is vast, and aligning your platform with your objectives is essential for achieving success. Whether you prioritize style, functionality, or results, remember that the right choice can elevate your marketing efforts. Explore further and embrace the journey ahead, propelling your business forward like never before.

FAQs

Try the most advanced landing page platform today