Canva vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Canva compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Clash of Titans: Canva vs. 23FormBuilder with Instapage in the Mix
Navigating the landscape of landing page builders can feel like stepping into a bustling marketplace filled with choices at every corner. Among the myriad of options, Canva and 23FormBuilder stand tall, each bringing unique strengths to the table. If you’ve ever wondered which platform best suits your needs, or if there’s a hidden gem worthy of your attention, you’re in the right place. This article aims to provide clarity, equipping you with insights that cover essential aspects like features, usability, performance, and pricing strategies. We invite you to imagine the quintessential marketing match where creativity, usability, and value collide, and, spoiler alert, there’s a surprise third contender waiting in the wings. So, grab your metaphorical popcorn, and let’s dive into this exciting head-to-head!
Introducing the Giants of Digital Marketing
In the world of digital marketing, Canva and 23FormBuilder have carved their niches, appealing to various audiences. Canva, renowned for its user-friendly graphic design tools, allows users to create visually stunning digital assets without any design expertise. Its drag-and-drop interface has won the hearts of beginners and seasoned marketers alike, making it a go-to for everything from social media images to infographics. On the other hand, 23FormBuilder specializes in streamlining form creation, focusing on gathering data efficiently for businesses of all sizes. Its robust features, including customizable templates and easy integrations, empower users to collect information seamlessly, turning prospects into customers. As we embark on this comparison, let’s remember that both platforms have something special to offer, though they cater to different facets of digital marketing. But stay tuned because we’ll explore how Instapage, the third player, might just bring an unexpected twist to the table.
Feature Showdown: Which Platform Packs a Bigger Punch?
When it comes to features, Canva and 23FormBuilder really bring their best to the ring, making the competition quite thrilling. Canva boasts an extensive library of templates, graphics, and fonts, allowing users to unleash their creativity with ease. You can customize any design to fit your brand, making it outstanding for marketers who understand the importance of aesthetics. In contrast, 23FormBuilder focuses on its impressive form-building capabilities. With features like conditional logic, payment integrations, and custom workflows, it’s a powerful tool for those looking to gather leads or conduct surveys effectively. Intriguingly, there’s a third contender, Instapage, known for its conversion-focused landing pages as we explore the unique strategies of these contenders. Each platform may be unique, but how they stack up against each other is fascinating.
User Experience: A Journey Tailored to Every Marketer
Navigating a new platform can sometimes resemble a steep learning curve, but let’s lighten the mood and call it a learning adventure. Canva’s user-friendly interface is the perfect springboard for marketing newbies, allowing them to jump right in and start creating. Tutorials and resources abound, ensuring that even the least tech-savvy can find their way. 23FormBuilder also offers robust resources, though its interface may require a bit more navigation skill, particularly for advanced features. It’s like finding your way through a digital maze – once you get it, you’ll uncover treasures! Both platforms cater well to their audiences, but we can't forget that the big reveal about Instapage is coming soon, offering its own unique flair for usability.
Key Features of Canva:
- Extensive library of customizable templates
- User-friendly drag-and-drop interface
- Rich collection of graphics and fonts
- Collaboration tools for team projects
- Export options in multiple formats
Standout Features of 23FormBuilder:
- Highly customizable form templates
- Conditional logic for tailored responses
- Integration with popular payment platforms
- Data analytics and reporting capabilities
Common Strengths Shared by Both Platforms:
- User-friendly interfaces for easy navigation
- Customer support options to assist users
- Mobile responsiveness to cater to various devices
- Integration capabilities with other tools
- A plethora of learning resources and tutorials
As we step back and assess the competition, it’s evident that both Canva and 23FormBuilder present solid options, yet there’s a third contender in our match – Instapage. With its unique strengths, it poses a formidable challenge, often edging out both competitors in the realm of marketing efficacy. From advanced landing page features to powerful A/B testing, Instapage stands ready to steer users toward achieving optimal results. Intrigued? You should be!
Performance Comparison: The Speed Race
In the world of digital marketing, performance can make or break a campaign – and we’re here to amp up the thrill in our speed race. Page load times and mobile responsiveness are critical components that can impact conversion rates. Imagine slow-loading pages being like molasses in winter; you just don’t want to find yourself in that sticky situation! Canva’s designs are typically optimized for performance, meaning users can expect swift load times. On the flip side, 23FormBuilder’s forms are built to handle multiple submissions while considering speed, but their complexity can occasionally slow them down. So, when it comes to user experience, how do these tools hold up in the ever-demanding mobile arena? Both work hard to ensure that your creations shine on any device, but the delicate balance between features and performance is a critical aspect to analyze in your decision-making.
Support Channels: Who’s in Your Corner?
Every champion needs a reliable support team, and this is especially true in the digital realm. Let’s explore what kind of backup Canva and 23FormBuilder provide. Canva offers a robust support system with tutorials, community forums, and dedicated help centers, ensuring users have all the resources they need to succeed. Conversely, 23FormBuilder provides live chat and email support, alongside a wealth of documentation that caters to both basic and complex queries. It’s like having a trusty sidekick who’s always ready with the right tools when you need them the most. As you ponder which platform to choose, remember that support is as crucial as features – and help is only a click away.
Pricing Strategies: Finding Value in Your Investment
Advantages of Canva's Pricing Model:
- Free tier available for basic features
- Affordable subscription plans for additional tools
- Flexible pricing options to suit different users
- Discounts for annual payments
Benefits of 23FormBuilder's Pricing Structure:
- Free plan for limited features and forms
- Tiered pricing based on features needed
- No hidden fees associated with subscriptions
- Custom quotes for large businesses
When we dissect the pricing strategies of both platforms, it's evident that each offers flexibility to cater to diverse budgets. Canva attracts users with its free tier and affordable options while still providing quality features. Meanwhile, 23FormBuilder offers a tiered pricing model allowing users to pay for only what they use. However, Instapage takes it up a notch. Known for presenting excellent value for money, it delivers extensive features that directly enhance ROI, making it a top contender when weighing pricing against performance. It’s crucial which option aligns with your goals and budget.
As we take a transparent look at the pricing plans, an important note is that flexibility doesn’t always mean lower costs. Sometimes, the biggest surprise may come from getting a premium service with unexpected features. Understanding each platform's value proposition is central to making an informed decision that meets both your immediate and long-term marketing needs.
And Then There’s Instapage: The Underdog Rising
Now, let’s illuminate the ever-reliable Instapage, a platform that has sat back and watched the competition unfold. With its dedicated ecosystem for creating landing pages that convert, Instapage has gathered a loyal following. From unparalleled A/B testing capabilities to optimized templates built for conversion, it stands out in a crowded marketplace. Its ability to integrate seamlessly with analytics tools allows users to gather relevant data to enhance their campaigns continuously. However, unlike its rivals that focus on different aspects of digital marketing, Instapage is all about conversions, making it a secret weapon for businesses eager to maximize their ROI. As you consider your next marketing endeavor, don’t overlook the potent combination of usability and performance offered by Instapage. It might just be the platform that takes your campaigns to the next level, setting you up for success in ways you hadn’t imagined.
In conclusion, armed with insights into Canva, 23FormBuilder, and the standout Instapage, you have the tools needed to make an informed choice. The world of digital marketing is vast, and aligning your platform with your objectives is essential for achieving success. Whether you prioritize style, functionality, or results, remember that the right choice can elevate your marketing efforts. Explore further and embrace the journey ahead, propelling your business forward like never before.