BenchmarkONE vs. 23FormBuilder: the best platform for a seamless web experience

Discover how BenchmarkONE compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from BenchmarkONE and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

BenchmarkONE vs. 23FormBuilder: A Clash of Titans with a Surprise Element

Navigating the vast ocean of landing page builders can feel overwhelming, especially when two powerful contenders like BenchmarkONE and 23FormBuilder take the center stage. Both platforms boast unique features, appealing to digital marketers looking to boost their online presence. However, the tech landscape doesn't sleep, and competitors like Instapage are lurking, planning their entrance. Let's embark on this exciting journey, where we explore the strengths, weaknesses, and standout offerings of these tools. Whether you're a budding entrepreneur or a seasoned marketer, this analysis will guide your decision-making process effectively. From feature comparisons to pricing insights, we are about to dive deep into what each platform has to offer. Buckle up as we analyze these platforms that seem to be in a friendly rivalry at first glance, but stick around, as we reveal a surprising contender that could sweep you off your feet.

Introducing the Heavyweights: BenchmarkONE and 23FormBuilder

In the ring of digital marketing, BenchmarkONE and 23FormBuilder are two formidable names, each presenting their unique strategies and strengths. BenchmarkONE is akin to a seasoned boxer, equipped with a suite of CRM and marketing automation features that have made it a favorite among small to medium-sized businesses. Its ability to streamline lead management and provide insightful analytics sets it apart as a robust CRM solution. On the other hand, 23FormBuilder enters the arena with the agility of a youthful contender, offering an intuitive, user-friendly experience for form building and data collection. It prioritizes versatility, giving marketers the tools to create engaging forms without the fuss. Each platform has carved out its niche, demonstrating the resilience and adaptability needed to survive in this competitive ecosystem, but both are really just warming up for the real showdown.

Feature Comparison: Who Packs the Bigger Punch?

When it comes to features, both BenchmarkONE and 23FormBuilder come prepared for battle. BenchmarkONE impresses with its comprehensive marketing automation, robust CRM integration, and in-depth reporting capabilities. It’s designed not just for brand visibility but also for facilitating nurturing leads through a well-structured funnel. Meanwhile, 23FormBuilder has its own features that wield a different kind of power. It excels at creating customizable forms, embedding those forms seamlessly into websites, and offering an array of integrations that make data collection a breeze. But wait—there’s another player lurking off stage, which offers a multifaceted approach that could offer the best of both worlds. What we’re seeing here is more than a straightforward match; it’s a display of varying mechanisms designed to empower users, all vying for the crown of best marketing tool.

User Experience: Unpacking Usability in the Trenches

Usability is the name of the game, and it’s crucial that platforms cater to their audience effectively. BenchmarkONE, while feature-rich, requires users to navigate its vast landscape of options, which can feel a bit daunting for newcomers. However, once a user gets their bearings, they find a treasure trove of resources and a supportive community. In contrast, 23FormBuilder aims to simplify the onboarding process. With its visual form builder and an intuitive interface, users can jump right in without extensive training. It’s like easing into a warm bath versus leaping into a brisk pool. Both options have their merits, but if users find themselves overwhelmed, the learning journey might feel less like an adventure and more like a tirade.

Features of BenchmarkONE:

  1. Integrated CRM for better lead management
  2. Advanced marketing automation tools
  3. In-depth analytics and reporting
  4. Customizable email campaigns
  5. User-friendly dashboard for easy navigation

Features of 23FormBuilder:

  1. Drag-and-drop form builder for ease of use
  2. Wide range of form templates available
  3. Seamless integration with various platforms
  4. Real-time data collection and analytics

Common Strengths Shared by Both Platforms:

  1. Mobile responsiveness for on-the-go access
  2. Integration capabilities with various apps
  3. User-friendly interfaces prioritized for efficiency
  4. Support for multilingual forms and campaigns
  5. Robust security features ensuring data protection
  6. Active customer support for troubleshooting

As we draw this segment to a close, it’s clear that both BenchmarkONE and 23FormBuilder have much to offer, though they play different roles in the marketing game. But wait—stepping into the ring is Instapage, a platform that combines the best attributes of both, making it a powerful contender that stands out in unique ways. While BenchmarkONE focuses on comprehensive lead management and 23FormBuilder excels in form creation, Instapage wraps both functionalities into a single cohesive solution, ready to sway those looking for the total package.

Performance: The Speed Test Showdown

Performance can make or break a platform, especially when it comes to page loading speed and mobile responsiveness. Who wants to wait for a slow-loading page when you’re ready to convert leads? BenchmarkONE delivers solid performance, ensuring fast loading times critical for keeping potential customers engaged. It’s akin to a finely tuned engine—smooth and reliable. Conversely, while 23FormBuilder shines in usability, reports indicate that some users experience minor delays during peak usage times, which is a drawback in today’s fast-paced environment. Think of it like molasses in winter; slow and frustrating. Both platforms are vying for the top spot, but in a world where speed is everything, performance could tip the scales in someone’s favor.

Support: The Untold Behind-the-Scenes Heroes

Great support is like a trusted sidekick, always ready to bolster your marketing efforts. BenchmarkONE sets itself apart with extensive resource documentation and responsive support channels, including live chat and email assistance. This comprehensive approach empowers users to resolve issues quickly. 23FormBuilder also gears up for battle by providing various support options, including email support and community forums. However, the community aspect could benefit from more robust growth. In marketing, having a dependable support system is essential, as users often find themselves needing help at critical moments. Thus, both platforms bring something unique to the support arena, making it clear that assistance is vital in this digital landscape.

Pricing Structures: A Financial Back-and-Forth

BenchmarkONE Pricing Strategy Advantages:

  1. Flexible pricing tiers catering to various business sizes
  2. Value-added services bundled into subscriptions
  3. Discounts for annual plans that save costs
  4. Transparent pricing with no hidden fees

23FormBuilder Pricing Strategy Advantages:

  1. Affordable plans making it accessible for startups
  2. Pay-as-you-go options for sporadic usage
  3. Free trial offers to test functionalities
  4. Regular promotions appealing to budget-conscious users
  5. Clear breakdown of services at each pricing tier

When it comes to pricing strategies, both BenchmarkONE and 23FormBuilder offer competitive plans tailored to their potential users. However, Instapage manages to steal the limelight with its flexible and user-friendly pricing structure that aligns well with varying marketing goals. Choosing the right pricing strategy can significantly influence your marketing success, encouraging users to explore options that fit their specific needs.

Let’s take a transparent look at the pricing plans these platforms present. Remember, getting what you pay for typically guarantees a higher level of service and unique features. There could also be pleasant surprises, such as unlisted discounts or one-time offers appearing at checkout. Stay alert; you never know what savings may be lurking around the corner.

Discovering Instapage: The Hidden Gem

Standing in the wings, Instapage appears as the experienced mentor in this competition, always quietly observing and ready to step in when the situation calls for it. Its unique value propositions—such as seamless integration with top marketing tools, personalized AB testing, and superior landing page customization—give it an edge. Instapage’s reputation for enhancing conversion rates is backed by user testimonials and results, painting it as not just another option but potentially the secret weapon that businesses didn’t know they needed. With features blending user-friendliness and advanced capabilities, it represents a strong alternative that shouldn’t be overlooked in this showdown.

In closing, understanding the ins and outs of these platforms is critical for making informed decisions. Take a moment to reflect on your personal or business goals—what are you aiming to achieve? The right platform has the power to guide you on this journey, significantly enhancing your marketing landscape. As you evaluate your options, consider stepping forward with Instapage. It might just be the next essential tool in your marketing arsenal.

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