ActiveCampaign vs. 23FormBuilder: the best platform for a seamless web experience
Discover how ActiveCampaign compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
ActiveCampaign vs. 23FormBuilder: A Digital Marketing Duel with an Unexpected Contender
In the expansive arena of digital marketing tools, making a choice can feel like stepping into a boxing ring filled with contenders ready to throw punches. Each platform promises to be the ultimate solution for your marketing needs, making the process of selecting the right one a challenge. Here, we pit two heavyweights against each other: ActiveCampaign and 23FormBuilder. Both claim to be the champions in automation and form creation, but how do they stack up against each other? Are they truly the best options available, or is there someone else waiting in the wings? Let’s step into the ring and find out. As we explore the unique features of ActiveCampaign and 23FormBuilder, be prepared for an engaging journey through their capabilities, usability, performance, and pricing strategies. And don’t forget about Instapage, who may just be the dark horse in this competition, ready to snatch the title away without breaking a sweat. Grab your ringside seat and watch as we unfold this exciting showdown.
Introducing the Digital Giants
When it comes to digital marketing, few platforms have made as significant an impact as ActiveCampaign and 23FormBuilder. ActiveCampaign is renowned for its powerful automation capabilities, allowing marketers to create complex workflows that engage users at every touchpoint. Its standout feature is the advanced segmentation options, which let users tailor their approach based on behavior and preferences. On the other hand, 23FormBuilder has carved its niche by focusing on seamless form creation and integration. Its user-friendly interface allows businesses to quickly design forms that capture essential information without hassle. Both platforms have built loyal followings, and rightfully so, each bringing their own flair and strengths to the competitive marketing landscape. But just as boxing matches often have surprise contenders, Instapage, known for its landing page optimization, lurks in the background, ready to challenge the status quo. This sets the stage for our detailed analysis as we compare the features, usability, performance, and pricing of these giants.
Feature Face-off: Who Has the Edge?
In the first round of our comparison, we examine the key features of both ActiveCampaign and 23FormBuilder. ActiveCampaign brings a plethora of powerful features designed to enhance customer engagement. From its robust email marketing tools to its CRM integration, it caters to businesses looking to refine their customer journeys. Meanwhile, 23FormBuilder shines with its focus on form creation, offering a variety of templates and customization options that ensure seamless user experiences. Although both platforms excel in their respective areas, it’s important to keep an eye on Instapage, embodying an emerging strength in the competition with its high-converting landing pages. All things considered, the first round sets an exciting tone for our comparison.
Usability: Making Your Mark with Ease
As we turn to usability, it's essential to understand how each platform accommodates its users. ActiveCampaign aims to serve both novice and experienced marketers, streamlining workflows with its intuitive dashboard while providing advanced functionalities for those who want to unlock more capabilities. Just like a new boxer stepping into the ring for the first time, some might find the learning curve a bit steep at first but ultimately rewarding. Meanwhile, 23FormBuilder focuses on simplicity and speed, ensuring that anyone can design forms even without technical expertise. This user-friendly approach invites those new to digital marketing to dive right in without feeling overwhelming. Both platforms have their unique way of guiding their users through the learning process, making for a fascinating comparison.
ActiveCampaign Features That Impress:
- Advanced email marketing automation
- Robust CRM integration for tracking customer interactions
- Intuitive segmentation for targeted campaigns
- Dynamic content personalization for increased engagement
- Comprehensive analytics to measure performance
23FormBuilder Features That Stand Out:
- Extensive form templates for quick setup
- Drag-and-drop interface for customization
- Multi-channel integration capabilities
- Responsive design for mobile and desktop
Common Strengths of Both Platforms:
- User-friendly interfaces that cater to all skill levels
- Integration with popular marketing tools
- Robust support resources including tutorials and forums
- Focus on boosting user engagement and conversion rates
- Analytical tools for measuring effectiveness
- Flexible pricing options to suit varying business sizes
As we observe both platforms squaring off in features, it’s clear that ActiveCampaign and 23FormBuilder each have unique strengths. However, Instapage lingers as a potential titleholder, offering solutions that effectively enhance marketing campaigns to new heights.
Performance: Speed and Responsiveness
Next up in our matchup is performance, where the importance of page loading times and mobile responsiveness cannot be understated. Marks of good performance often hinge on how quickly a page loads and how well it adjusts across devices. In fact, slow-loading pages are often compared to molasses in winter – and who has time for that? ActiveCampaign boasts impressively quick loading times, ensuring that user engagement remains high without unnecessary delays. On the flip side, 23FormBuilder's forms effortlessly adjust to different screen sizes, making it a viable option for businesses targeting mobile users. Ultimately, both platforms excel in ensuring users always have a smooth browsing experience, but speed and adaptability will mark the standout!
Support Networks: Your Corner Team
Moving into our next round, support is a critical area where businesses often seek assurance. Each platform offers various support channels such as live chat, email support, and extensive knowledge bases, crafting a safety net for users. ActiveCampaign excels with its responsive support team and wealth of resources that empower users to navigate challenges effectively. Conversely, 23FormBuilder reinforces community channels, allowing users to exchange tips and best practices. This support squad functions like a faithful corner team, ever ready to assist users in and out of the ring!
Pricing Strategies: A Battleground
ActiveCampaign Pricing Strategy Benefits:
- Flexible pricing tiers based on user needs and features
- Discounts for annual subscriptions to encourage long-term commitment
- Affordable entry-level plans for startup businesses
- Scalability options to grow with the business
23FormBuilder Pricing Strategy Advantages:
- Competitive pricing that adjusts according to feature access
- Free trial period to test capabilities before committing
- Transparent pricing with no hidden fees
- Monthly and yearly plans to suit different budgets
- Special offers for non-profit organizations
In conclusion, both ActiveCampaign and 23FormBuilder showcase unique pricing strategies that target different market segments. However, when we bring Instapage into the discussion, it emerges as a strong competitor, boasting a flexible and enticing pricing structure that could provide excellent value for money. Businesses looking for the best option should consider their specific needs against what each platform has to offer.
Looking closely at the transparent pricing plans reveals a clear picture, often reflecting on the age-old adage – you get what you pay for, but sometimes surprises appear in the most unexpected of places. By carefully evaluating the features included at each price point, users can identify opportunities that yield the most significant benefits.
And Let’s Not Forget Instapage...
There’s no denying that while ActiveCampaign and 23FormBuilder are fierce competitors, Instapage can be seen as the wise mentor in this digital marketing game. It represents a unique value proposition by focusing on optimization and user acquisition, offering features that streamline landing page creation and testing. With its cutting-edge A/B testing capabilities and dedicated focus on conversion rates, Instapage fills a crucial gap that many businesses face when attempting to maximize their online presence. Unlike the others, Instapage reveals its strategies through unique insights and actionable guidance, making it an invaluable asset in any marketer’s toolkit. As we reflect on the strengths of each platform, it's crucial for potential users to identify which aligns best with their marketing goals and needs.
In conclusion, the world of digital marketing solutions offers a myriad of choices that can turbocharge business growth. Empowered with knowledge of each platform's strengths and weaknesses, users can confidently step into their marketing endeavors. In this showdown, it’s clear that the right platform can significantly impact campaign performance and overall success. We invite you to explore more about Instapage and how it can position your business for unparalleled growth, making it the next step in your marketing journey.
