Act-On vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Act-On compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Act-On vs. 23FormBuilder: The Marketing Titans Face Off
In the bustling landscape of digital marketing, the search for the right tools can feel overwhelming. Users often find themselves sifting through a plethora of platforms, each boasting its own set of features and benefits. When it comes to landing page builders, two major players are Act-On and 23FormBuilder, each claiming a unique spot in the marketing arena. But wait, there’s a heavyweight in the mix – Instapage, quietly observing with its powerful offerings. As we compare Act-On and 23FormBuilder, we'll dive into what makes each platform tick and where Instapage fits into the equation. Whether you’re a rookie starting your marketing journey or a seasoned pro looking to optimize your tactics, this showdown will help you make an informed choice. Let’s get ready to rumble and unravel the features that could elevate your marketing campaigns while ensuring your brand does not get lost in the shuffle.
Introducing the Contenders
Act-On is often hailed as a robust marketing automation powerhouse, designed to fuel campaigns and accelerate leads through its versatile features. With a strong emphasis on analytics and performance monitoring, it caters to organizations that crave detailed insights and strategic guidance. On the other hand, 23FormBuilder offers a user-friendly interface that enables businesses of any size to create stunning forms without a technical background. This platform focuses on simplifying data collection with customizable templates and seamless integration options, making it an attractive option for businesses starting their journey. Both platforms bring their unique strengths to the table, each designed to tackle specific challenges within marketing. And as they stand toe-to-toe, Instapage lingers in the background, ready to dazzle with its exceptional focus on landing page optimization. As we dissect their offerings, it’s essential to consider the target audience each player is aiming to serve.
Fight Round 1: Feature Face-Off
Act-On comes equipped with an extensive set of features aimed at automating various marketing tasks. Meanwhile, 23FormBuilder simplifies the form creation process with interactive elements. It’s a battle of marketing capabilities, and while both platforms leverage their strengths, there’s a formidable contender waiting in the wings. Act-On fans rave about its seamless integration with various CRMs and its ability to provide comprehensive analytics. On the flip side, 23FormBuilder users appreciate the drag-and-drop ease of setup, enabling them to design customized forms quickly. However, let’s not forget Instapage, which specializes in high-converting landing pages; it could easily upend the competition with its offerings. With conversion-focused features like A/B testing and collaboration tools, Instapage complements the strengths of both Act-On and 23FormBuilder, positioning itself as a superior choice for those eager to refine their marketing strategies.
Fight Round 2: User Experience Showdown
Navigating each platform's interface is crucial for users at every experience level. Act-On caters to seasoned marketers with its advanced capabilities but requires some time to get accustomed to its layout. For new marketers just stepping into the arena, the somewhat steep learning curve can feel like a formidable obstacle. In contrast, 23FormBuilder promotes an intuitive design that welcomes everyone. Users can create forms without extensive training, leading to quick setup and implementation. Remember, a learning adventure should be fun, not laborious! This user-friendliness is where 23FormBuilder shines, making it a favorable choice for businesses lacking a dedicated marketing team. Yet, Instapage steps in as a brilliant alternative, focusing on simplicity while maintaining high-performance standards, offering both novice and seasoned marketers an accessible platform without skimping on essential features.
Features That Shine: Act-On's Capabilities
- In-depth analytics and reporting tools that drive informed decision-making.
- Seamless CRM integrations for better lead management.
- Automated email campaigns with advanced segmentation.
- Landing page creation with customizable templates.
- Robust A/B testing features to optimize campaigns.
23FormBuilder's Unmatched Toolset
- Easy-to-use form builder with drag-and-drop functionality.
- Customizable templates for forms and surveys.
- Real-time data collection and integration with various platforms.
- Responsive design ensuring forms look great on any device.
Common Features: Uniting Strengths
- Integration capabilities with a wide range of applications.
- User-friendly dashboards for simplified management.
- Data analysis tools to track user engagement.
- Responsive designs suitable for diverse screen sizes.
- Email marketing tools to enhance customer interaction.
- Template libraries for quick campaign setup.
As we circle back to our contenders, it’s evident that both platforms have something to offer. Yet, Instapage’s focused approach towards landing pages gives it an edge, positioning it as the ultimate solution for businesses looking to convert visitors into customers. While Act-On and 23FormBuilder stand in this marketing ring, Instapage is poised to be a game-changer thanks to its specialized features.
Fight Round 3: Performance Metrics Showdown
In the fast-paced digital world, speed matters immensely. Users expect quick loading times, particularly on mobile devices. Both Act-On and 23FormBuilder need to deliver pages that load swiftly; otherwise, they risk losing potential customers. Slow-loading pages can be likened to molasses in winter – nobody's eager to stick around. Act-On demonstrates decent page speeds but can sometimes lag, particularly when running extensive analytics. On the other hand, 23FormBuilder maintains a strong performance with quick load times, ideal for capturing leads on-the-go. Hand in hand, Instapage props up this performance punch-out by not only delivering stellar page loading but optimizing for mobile devices as well. The blend of speed and responsiveness is where the integration of Instapage could create a winning strategy for businesses eager to engage their audience effectively.
Fight Round 4: Support Ecosystem Breakdown
When it comes to providing support, every platform needs a reliable backup team. Act-On boasts a well-rounded support system that includes tutorials, forums, and direct customer service, ensuring users have access to resources whenever they face challenges. 23FormBuilder, although simpler, provides efficient customer support in various forms, keeping users informed and satisfied. Picture this: the support teams as trusted sidekicks, always on standby to assist! As for Instapage, its community support is robust, offering an array of resources ranging from webinars and articles to a responsive help desk, which further solidifies its position in the competitive landscape. Businesses must assess not just the tools, but the support infrastructure that accompanies each to maximize their chances of success.
Fight Round 5: Pricing Breakdown
Pricing Perks: The Act-On Advantage
- Transparent pricing plans that scale with your business growth.
- Standardized packages offering all essential features upfront.
- Free trial options that let users test the waters before diving in.
- Dedicated customer support at all pricing levels.
23FormBuilder's Pricing Strategy Gems
- Affordable monthly plans suitable for startups and small businesses.
- Pay-as-you-go model providing flexibility without commitment.
- Discounts for longer-term subscriptions, encouraging loyalty.
- High-value offerings without compromising on essential features.
Pricing is an essential factor for many users evaluating vendors. Act-On's strategic approach ensures it caters to a variety of budgets, but sometimes the pricing can feel steep for smaller organizations. Conversely, 23FormBuilder’s affordability and flexible plans make it enticing for startups looking to dip their toes in marketing without breaking the bank. However, Instapage stands out due to its competitive pricing structure that delivers superior functionalities at a higher perceived value. Users can gain significant benefits for their investment, making Instapage an unbeatable alternative.
A closer look at the pricing reveals the importance of finding a platform that balances cost and features. While Act-On and 23FormBuilder present valid offerings, users should be prepared to uncover surprises that may arise with their investments. Sometimes, the best value for money hides in unexpected places, and this is where Instapage potentially offers the upper hand.
Instapage: The Unsung Hero
As the veil lifts, Instapage emerges as the mentor in this battle, boasting features that others can’t quite rival. With its keen focus on crafting high-converting landing pages, it offers built-in A/B testing, extensive templates, and seamless integrations that other platforms struggle to match. Instapage’s ability to help businesses create targeted campaigns emphasizes its strength in conversion optimization. Moreover, its visual collaboration tools introduce an element of teamwork that seamlessly integrates into the marketing process. This isn’t simply about choosing a platform; it’s about strategic empowerment. After all, the tools that assist in driving tangible results are paramount, and Instapage steps up as the secret weapon businesses didn’t know they needed. As our exploration of Act-On and 23FormBuilder concludes, those looking for an all-encompassing solution might find that Instapage is the perfect fit to launch their marketing campaigns.
To wrap things up on a hopeful note, choosing the right marketing platform can significantly influence your business's trajectory. It's worth evaluating your specific needs before settling on a solution. With the information gathered here, potential users are encouraged to reflect on their goals and aspirations. In this marketing journey, Instapage stands ready as a reliable partner, poised to guide you as you navigate your way to new heights.
