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Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Build landing pages that get results

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to get paid traffic to your B2B website with Instapage

In an increasingly competitive digital landscape, generating consistent traffic to your B2B website can be challenging. Professionals across various sectors face hurdles such as crafting compelling content, optimizing for search engines, and managing pay-per-click campaigns efficiently. Instapage offers tailored solutions to help streamline these processes and effectively get paid traffic to your B2B website.

Key benefits of using Instapage for your B2B marketing needs

Instapage empowers businesses to enhance their paid traffic strategies, making the landing page creation process simple and effective.

Fast page creation with over 500 conversion-focused templates that require no coding.
Built-in optimization tools to increase conversion rates through A/B testing and heatmaps.
Personalized content delivery tailored to different audience segments.
Collaboration features that foster teamwork and accelerate the production process.

How it works to get paid traffic to your B2B website

Instapage streamlines your landing page development and optimization through a user-friendly interface and powerful tools.

Get a free Instapage account and sign up for a free 14-day trial.
Configure your account and provide your company details.
In your Dashboard, click CREATE NEW PAGE.
Create your landing page from scratch or by using a template and customize it according to your needs.
Use the powerful AI content generator to create engaging text for your landing page.
A/B test AI-generated content for tailored audiences and ads.
Launch pages faster with recommendations for impactful headlines, buttons, and more.

Features highlight for effective landing pages

Instapage offers a range of features designed to tackle the core challenges of digital marketing, providing you tools that can significantly boost your landing page performance.

Dynamic text replacement for personalized visitor experiences.
AdMaps feature that aligns specific ads to targeted landing pages seamlessly.
Detailed analytics dashboard to track and assess your landing page performance.
Real-time collaboration tools facilitating instant feedback and page edits.

With its advanced features and user-friendly design, Instapage is your go-to solution to get paid traffic to your B2B website. Start transforming your landing page strategy by signing up for a free trial today and witness the difference in your traffic and conversions.

Get more out of get paid traffic to your B2B website

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

FAQs

How can Instapage help me get paid traffic to my B2B website?

Instapage is designed to maximize your ROI by creating high-converting landing pages tailored for your B2B audience. With over 500 conversion-focused templates and powerful A/B testing capabilities, you'll optimize campaigns quickly and efficiently. Plus, our dynamic text replacement ensures your landing pages resonate with visitors, thereby increasing your chances of converting them into customers and helping you get paid traffic to your B2B website.

What makes Instapage different from other landing page builders?

Unlike other tools, Instapage offers a unique combination of ease-of-use and rich functionality. Our platform allows you to create and test personalized landing pages effortlessly without any coding knowledge. Additionally, we provide superior customer support and a suite of integrations that allow you to seamlessly connect with your existing marketing stack, making it easier to get paid traffic to your B2B website.

Can I track how well my landing pages are performing on Instapage?

Absolutely! Instapage includes built-in analytics tools that give you detailed insights into your landing page performance. You can track metrics such as conversion rates and visitor behavior through our detailed heatmaps. By analyzing this data, you'll be able to refine your strategies continually and better understand how to get paid traffic to your B2B website.

Are there collaboration features to help my team work on landing pages?

Yes! Instapage is all about collaboration. You can provide instant feedback, make real-time edits, and share pages securely with your team or stakeholders. This streamlined process ensures that everyone is aligned and working toward the same goal, ultimately enhancing your efforts to get paid traffic to your B2B website.

How can I personalize content on my landing pages with Instapage?

Personalization is key in engaging your audience. With Instapage's dynamic text replacement and AdMaps, you can tailor your landing pages to specifically match the ads that brought users there. This level of customization not only enhances user experience but also boosts conversion rates, helping you effectively get paid traffic to your B2B website.

Does Instapage provide any examples or case studies for B2B marketers?

Yes, we offer a variety of case studies and examples specifically for B2B marketers on our use cases landing page. These resources showcase how businesses have successfully used Instapage to drive traffic and conversions. By learning from these examples, you can implement similar strategies to get paid traffic to your B2B website.