Instapage’s website software for news outlets — your wallet-friendly option

Streamline your company's operations and marketing efforts with the website creator for news outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Eurosport Gets a 30% uplift with Instapage personalization
Boost results through landing page optimization
Eurosport Gets a 30% uplift with Instapage personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Improve alignment across your creative team sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Effective website software for news outlets with Instapage

Choosing the right website software for news outlets can significantly impact your online presence. Instapage provides a powerful platform tailored for those in fields such as Marketing, Education, and Financial Services. With features designed to enhance conversion rates and customer engagement, Instapage's solutions streamline the creation of landing pages and optimize user experiences.

Understanding the importance of website software for news outlets

Website software specifically designed for news outlets serves as the backbone for efficient content delivery and audience engagement. Instapage offers advanced features that help marketers create focused landing pages that drive conversions. By utilizing templates and A/B testing tools, businesses can achieve a significant return on investment.

  1. Rich library of templates: Choose from over 100 conversion-focused layouts to fit your niche.
  2. Built-in analytics: Gain insights through detailed heatmaps and performance tracking to refine your strategy.
  3. Collaboration tools: Foster seamless teamwork by allowing real-time edits and feedback sharing with stakeholders.

Step 1: Customize your landing pages swiftly

With Instapage, customizing landing pages is a straightforward process. Start by selecting a layout from our extensive template library that suits your brand's vision. You can easily modify colors, fonts, and images to match your brand identity without needing coding expertise.

Step 2: Optimize for conversion

To ensure maximum effectiveness, utilize the analytics dashboard to monitor user interactions. You can conduct A/B testing to determine which variations of your landing page perform best.

  1. Testing variations: Create different versions of landing pages to identify which design elements yield better conversions.
  2. Heatmaps: Analyze user behavior on your pages to make adjustments based on real-time data.
  3. Audience segmentation: Tailor content based on audience metrics to enhance relevance and engagement.

Step 3: Personalization and collaboration

Personalizing the user experience is key in today's digital landscape. Instapage allows for dynamic text replacement, aligning specific ads to unique pages, ensuring personalized content for your visitors. Additionally, our collaboration tools help expedite review processes as feedback can be given instantly.

  1. Dynamic text replacement: Customize on-page content to reflect the intents and interests of your users.
  2. AdMaps: Align ads with corresponding landing pages for a cohesive user journey.
  3. Real-time feedback: Instant collaboration options allow teams to iterate quickly and effectively.

In conclusion, effective website software for news outlets not only enhances user engagement but also drives higher conversions. Instapage offers all the right tools to empower marketers, ensuring that they can deliver the best experiences to their audience.

If you're ready to elevate your online presence, explore what Instapage can do for your business. Sign up today and start building landing pages that convert!

Get more out of Website software for news outlets

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website software for news outlets in action

See website software for news outlets in action

Choosing the right tools for building a website significantly impacts the ease of learning and overall success. Many options can lead to confusion, as it is stressful to determine the best fit. After testing numerous website builders, their strengths and weaknesses were evaluated. This video presents five top website builders categorized by specific needs rather than a simple list. Understanding that different users have diverse requirements is crucial; for instance, a blogger may prioritize simplicity while an e-commerce site might need advanced features. Each category addresses unique user scenarios to help viewers select the most suitable website builder for their individual projects.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Website software for news outlets