A go-to website software for Merchandisers to create professional websites

Enjoy a range of website building and optimization options our website creator for Merchandisers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate guide to website software for merchandisers

In the digital age, effective website software for merchandisers is crucial for creating landing pages that boost conversions. Instapage offers a powerful platform that allows marketers to craft tailored page experiences quickly and efficiently, leveraging over 100 customizable layouts designed for maximum impact. This effectiveness translates into savings and drives customer loyalty, essential in sectors such as business services, tech, and financial services.

Understanding the value of website software for merchandisers

Website software for merchandisers empowers businesses to create targeted, conversion-focused landing pages. With Instapage, marketers can streamline their workflow by utilizing easy-to-navigate templates that eliminate the need for coding knowledge. This results in quicker go-to-market strategies and improved brand engagement.

  1. Responsive design: Ensures pages look great on all devices.
  2. Optimization tools: Built-in experimentation features that help you A/B test different elements of your page.
  3. Analytics dashboard: Offers insights into user behavior with heatmaps.

Step 1: Building your first landing page

Creating your first landing page using Instapage is straightforward. You can start from scratch or choose a template that suits your business needs.

  1. Choose a template: Browse through the extensive library of layouts specifically designed for various sectors.
  2. Customize your design: Use drag-and-drop features to modify text, images, and layouts without needing to know any code.
  3. Publish your page: With one click, launch your landing page and watch your conversion rates improve.

Step 2: Optimizing for conversions

Once your landing page is live, the real magic begins. Use Instapage's optimization features to enhance user experiences.

  1. A/B testing: Test different headlines, calls to action, or images to see which performs better.
  2. Heatmap analysis: Understand where users are clicking and adjust your design accordingly.
  3. Analytics integration: Connect with Google Analytics to track performance metrics effectively.

Step 3: Personalizing the user experience

Personalization is key to capturing your audience's attention. Use Instapage's dynamic text replacement and AdMaps to align your marketing efforts.

  1. Dynamic content: Customize landing pages based on audience demographics.
  2. Targeted ads: Use AdMaps to direct traffic to the most relevant landing pages, enhancing user experience.
  3. Performance tracking: Measure how different segments respond to your content.

Leveraging the right website software for merchandisers not only helps in building effective landing pages but also ensures that these pages convert visitors into loyal customers. Invest in tools like Instapage for a competitive edge.

Ready to enhance your marketing strategy? Start using Instapage today to create stunning, conversion-driven landing pages that resonate with your target audience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website software for merchandisers in action

See website software for merchandisers in action

This tutorial covers retail merchandising, emphasizing the creation of forms to check planogram compliance and manage out-of-stocks. It explains how to generate product-based forms, add multiple SKUs, and link product images to these forms to enhance the convenience for merchandisers. Users can build product lists complete with images and assign these lists to specific retail locations. Additionally, the tutorial highlights the capability to view photo reports and address issues directly from the photo gallery. It encourages users to sign up for a free account to take advantage of these features and streamline their merchandising activities.

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