Website software for first-time website creators — Effortless landing page creation & optimization

Use our beginner-friendly website creator for first-time website creators and stand out in the digital landscape.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Boost results through landing page optimization
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Power up landing pages with AI Power up landing pages with AI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Improve alignment across your creative team sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Ultimate guide to website software for first-time website creators

Instapage provides an exceptional landing page creation platform tailored for first-time website creators. Its user-friendly interface and vast library of over 100 conversion-centered templates allow marketers to build effective landing pages quickly and effortlessly, without the need for coding skills. By utilizing our tools, businesses can reduce costs, boost conversions, and foster trust with their audience through personalized and relevant landing page experiences.

Understanding website software for beginners

Website software for first-time website creators serves as the foundation for building an online presence. This software simplifies the process of designing, hosting, and managing websites, making it accessible for those without technical expertise. Key features to look for include drag-and-drop editors, customizable templates, analytics tools, and optimization features, all of which contribute to an efficient and successful online launch.

  1. User-friendly interface: Essential for first-time builders, ensuring ease of use and quick learning.
  2. Custom templates: Allow for personalization and brand consistency without the need to start from scratch.
  3. Optimization features: Tools to enhance website performance and increase conversion rates.

Steps to create your first landing page with Instapage

Creating your initial landing page is straightforward with Instapage. Follow these essential steps to ensure a smooth process.

  1. Choose a template: Select from over 100 conversion-focused layouts that align with your marketing goals.
  2. Customize your page: Utilize our drag-and-drop builder to add your texts, images, and branding elements.
  3. Publish your landing page: Once satisfied with the design and content, hit publish to make your page live.

Optimizing landing pages for better performance

To ensure that your landing pages convert effectively, consider these optimization strategies.

  1. A/B testing: Conduct experiments with different elements to determine what resonates best with your audience.
  2. Use heatmaps: Gain insights into user interactions on your landing page to make informed adjustments.
  3. Track analytics: Regularly review performance metrics to understand visitor behavior and refine your approach.

By engaging in these optimization practices, you can enhance your landing page performance, ultimately improving conversion rates.

In conclusion, leveraging user-friendly website software like Instapage provides first-time creators with the tools they need to launch successful landing pages that foster trust and loyalty.

Ready to start growing your online presence? Sign up for Instapage today and unlock your landing page potential!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website software for first-time website creators in action

See website software for first-time website creators in action

When creating a website, choosing the right tools is crucial for ease of learning and overall success. Many people find the multitude of options overwhelming. However, after testing numerous website builders, the speaker aims to present five of the best options categorized by specific needs. Each builder has unique strengths and weaknesses, making some suitable for blogs while others excel in e-commerce or other functionalities. By breaking them down by category, the video caters to diverse user requirements, acknowledging that different users will prioritize different aspects of a website, such as blogging or online sales. This approach simplifies the decision-making process.

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