A go-to website software for Independent travel agents to create professional websites

Enjoy a range of website building and optimization options our website creator for Independent travel agents offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize your online presence with a website creator for independent travel agents

For independent travel agents looking to stand out in a crowded market, a robust website creator serves as an essential tool. Instapage offers an intuitive platform that empowers marketers to craft beautiful, high-converting landing pages without the need for coding or developer support. This seamless experience not only reduces costs but also drives growth in conversions. With a focus on creating relevant landing page experiences, Instapage enhances brand trust and customer loyalty.

Step 1: Choosing the right template

Selecting the right template is crucial for establishing an appealing online presence. With Instapage's library of over 100 conversion-focused layouts, independent travel agents can choose designs tailored to their audience’s interests. These templates encourage quick edits and adaptations, making it easier to personalize content.

  1. Variety of templates: Choose from a range of professional designs that align with travel and tourism. Each template is fully customizable.
  2. Mobile responsiveness: All templates are optimized for mobile devices ensuring a seamless booking process for users on-the-go.
  3. Conversion-focused elements: Each layout incorporates best practices for conversion rates, including strategically placed call-to-action buttons.

Step 2: Optimizing for conversions

To truly drive engagement and conversions, optimizing landing pages is key. Utilize Instapage’s built-in experimentation features to test different layouts and content. This data-driven approach allows travel agents to fine-tune their offerings based on user behavior.

  1. A/B testing: Experiment with different headlines, images, and layouts to find the combination that performs best.
  2. Heatmaps: Visualize user interactions to understand which areas receive the most clicks, helping you focus on what works.
  3. Analytics dashboard: Regularly assess performance metrics to make informed improvements on your pages.

Step 3: Personalizing experiences

Creating personalized content is essential for independent travel agents to connect with their audience. Instapage allows for dynamic text replacement to tailor landing pages to specific queries, increasing relevance.

  1. Audience segmentation: Identify and create unique landing pages for different segments of your audience to enhance engagement.
  2. AdMaps: Align specific ads to unique landing pages, ensuring consistency in messaging and conversion potential.
  3. Data tracking: Use advanced data tools to monitor the performance of different audience segments.

In a highly competitive online space, optimizing your website is fundamental. With Instapage's suite of tools, you can create, optimize, and personalize landing pages effectively.

Are you ready to take your travel business online with a state-of-the-art website creator? Explore the features of Instapage today and see how easy it can be to attract and convert customers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website creator for independent travel agents in action

See website creator for independent travel agents in action

In this video tutorial, travel agents are guided on selecting the best website options to create an appealing and effective online presence. There are three main ways to achieve this. The first is through DIY platforms, which typically cost $15 to $20 monthly. However, having some technical skills is essential to effectively utilize these platforms. Recommended options include Squarespace, Wix, and Weebly, with Squarespace being highlighted as the top choice due to its attractive templates and user-friendly interface. For those lacking technical skills, the DIY option may not be suitable. It's emphasized that a good website must encourage potential clients to engage and book services.

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