A go-to website software for Change managers to create professional websites

Enjoy a range of website building and optimization options our website creator for Change managers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to effectively use a Website creator for Change managers

In today's fast-paced digital world, change managers require efficient tools to create and manage landing pages that resonate with their audience. Instapage offers a robust Website creator that empowers change managers to streamline their processes, reduce costs, and enhance conversions effortlessly. With a library of over 100 conversion-focused layouts and Instablocks, creating relevant landing page experiences has never been easier.

Why choose Instapage for Website creation?

Instapage stands out due to its flexibility and user-friendly interface. Marketers can leverage the platform to build landing pages without needing coding skills or developer assistance. This means a quicker turnaround time from concept to launch, ensuring that your campaigns can adapt swiftly to changing market needs.

  1. Diverse templates: Instapage offers a wide range of templates that cater specifically to various industries, helping marketers to find the perfect layout that fits their brand's voice.
  2. Built-in optimization tools: With A/B testing and performance analytics, you can continuously optimize your pages for maximum conversion rates.
  3. Real-time collaboration: Engage with your team or stakeholders seamlessly, allowing for instant feedback and edits.

Step 1: Establish your audience

Understanding your target audience is crucial in tailoring the landing page content effectively. Identify personas within your verticals - such as Marketing, Tech/SaaS, and Financial Services - to deliver personalized experiences.

Step 2: Utilize Instapage's powerful features

Harness the unique functionalities of Instapage to create impactful pages.

  1. Dynamic text replacement: Personalize your landing pages based on the keywords in your ads to improve relevancy.
  2. AdMaps: Align ad campaigns to specific landing pages, improving user experience and steering conversions.
  3. Heatmaps: Use heatmaps to analyze user interactions and make data-driven decisions to enhance page layouts.

Step 3: Measure and iterate

Post-launch, engage in continuous monitoring and testing of your landing pages for sustained success.

  1. Analytics dashboard: Track metrics like bounce rates and engagement to assess overall landing page performance.
  2. Conduct A/B tests: Regularly test different elements such as headlines and calls to action to identify what resonates best with your audience.
  3. Gather feedback: Create feedback loops with your audience for improvements directly from their experience.

Effective management of landing page creation and iteration fosters trust and loyalty among your customer base, ultimately driving conversion rates higher.

Are you ready to leverage the power of a Website creator for Change managers? Sign up for Instapage today and transform your marketing strategies!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See website creator for change managers in action

See website creator for change managers in action

Change management is crucial for successfully navigating organizational changes and ensuring project success. In this tutorial, the speaker explains how to effectively implement change management in your projects. It begins with a clear definition of change management, highlighting its role in preparing, equipping, and supporting individuals as they adapt to change. The presenter emphasizes that a change management plan is essential for all projects, regardless of their nature, since every project introduces some form of change. Understanding and executing a comprehensive change management strategy will help drive positive outcomes and facilitate smoother transitions for end users who are impacted by project changes.

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