Website software for travelers — Effortless landing page creation & optimization

Use our beginner-friendly website creator for travelers and stand out in the digital landscape.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate guide to creating effective landing pages with Instapage

Instapage's landing page builder allows marketers to craft tailored, high-converting pages seamlessly. By leveraging a collection of over 100 customizable templates enhanced with Instablocks, you can launch your campaigns without needing technical expertise. This guide explores the steps to maximize your conversions and improve your brand's trust with each audience segment.

Step 1: Choose the right landing page template

Kickstart your journey by selecting a template that aligns with your campaign's objective. Instapage offers conversion-focused designs that require no coding skills. Consider the following when selecting a layout:

  1. Identify your target audience: Choose designs that resonate with the targeted group within the sectors of business services, education, or tech.
  2. Consider your marketing goals: Whether lead generation or product promotion, select a template that promotes your core message effectively.
  3. Utilize A/B testing capabilities: Test different templates to identify which layout performs best for conversions.

Step 2: Optimize for SEO and user experience

A successful landing page is not only visually appealing but also optimized for relevant keywords. Here's how to ensure your page ranks effectively:

  1. Incorporate localized terms: Use phrases like 'landing pages for SaaS companies in the USA' to enhance search relevancy.
  2. Enhance mobile responsiveness: Ensure your design adapts to various devices, catering to a broader audience.
  3. Utilize heatmaps and analytics: Evaluate user interactions to modify and improve the page layout based on real data.

Step 3: Personalize the landing page experience

Personalized content is crucial to engage visitors. Implement the following strategies:

  1. Dynamic text replacement: Tailor content to reflect the ad source, providing a cohesive user journey.
  2. Segmented audience tracking: Use Instapage’s data tools to monitor interactions and create segments for more tailored messaging.
  3. Alignment of ads with dedicated landing pages: Use AdMaps to connect specific ads with corresponding landing pages, ensuring a smooth transition for users.

Incorporating these strategies can significantly enhance your page's performance and conversion rates.

By utilizing the extensive resources offered by Instapage, you'll be equipped to create high-converting landing pages with minimal effort.

Start your journey with Instapage today and experience the ease of building dynamic landing pages tailored for maximum conversion!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website builder for travelers in action

See website builder for travelers in action

In this video, the presenter guides travel agents on selecting the best website options to attract customers. There are three main methods for creating an appealing and effective website. The first option involves building the site yourself using do-it-yourself (DIY) platforms, which typically cost $15 to $20 per month. However, this requires some technical skills, making it unsuitable for those lacking in this area. The recommended DIY platforms for travel agents are Squarespace, Wix, and Weebly, with Squarespace being the preferred choice due to its beautiful, user-friendly templates. The presenter emphasizes that while DIY is a viable option, having some tech skills will enhance the experience.

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