Website software for amateurs — Effortless landing page creation & optimization

Use our beginner-friendly website creator for amateurs and stand out in the digital landscape.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Unlock your potential with a website builder for amateurs

Creating effective online experiences is crucial in today's competitive landscape. Instapage offers a user-friendly website builder for amateurs that simplifies landing page creation, helping you elevate your marketing strategy with minimal effort. By leveraging our extensive library of customizable templates and tools, you can significantly enhance your conversion rates while saving costs.

Why choose a website builder for amateurs?

Website builders designed for amateurs focus on ease of use, allowing even those with limited technical skills to create beautiful, functional landing pages. Instapage stands out by providing flexible features that cater specifically to various marketing needs across industries such as Business Services, Education, and Financial Services. In this section, we explore the key benefits of using Instapage's website builder.

  1. No coding required: Instapage addresses the common barrier of technical skill, providing a straightforward drag-and-drop interface for quick page creation.
  2. Speedy page production: With over 100 conversion-focused layouts and the ability to refine elements in real-time, you can launch landing pages faster than ever.
  3. Built-in analytics: Keep track of your page performance effortlessly, which aids in making informed decisions for ongoing optimization.

Step 1: Selecting the right layout

Begin by browsing through Instapage's extensive layout library. Choose from various conversion-focused templates that fit your campaign objective—no design experience needed.

Step 2: Optimizing your landing page

Once you've selected a layout, it’s time to personalize it to align with your brand's voice and responsiveness to your target audience.

  1. Use dynamic text replacement: This feature allows you to tailor content for specific audience segments, ensuring a more relevant user experience.
  2. Incorporate multimedia elements: High-quality images and videos can drive greater engagement, making your landing pages more appealing.
  3. Conduct A/B testing: Use Instapage’s built-in experimentation tools to test variations of your page for maximum conversion rates.

Step 3: Collaborating and refining your pages

Instapage's collaboration features let you work seamlessly with team members and stakeholders. Ensure everyone is on the same page with feedback features and real-time edits.

  1. Instant feedback integration: Quickly share insights and make updates based on input from different stakeholders.
  2. Stakeholder collaboration: Easily involve external reviewers through secure sharing options, improving communication and accelerating approvals.
  3. Version control: Track changes and revert to previous versions if necessary, ensuring you maintain ultimate control over your landing pages.

By following these steps, amateur marketers can create professional landing pages that enhance customer loyalty and boost conversion rates.

Ready to elevate your marketing game? Start using Instapage today to unlock the full potential of your campaign with an intuitive website builder for amateurs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website builder for amateurs in action

See website builder for amateurs in action

Choosing the right tools for building a website is crucial for ease of learning and overall success. Many people get overwhelmed by the numerous options available. After testing dozens of website builders, I've identified their strengths and weaknesses. In this video, I will share five of the best website builders categorized by specific needs, rather than just listing them. This approach recognizes that users have different requirements; for instance, someone may prioritize blogging capabilities over podcasting or e-commerce functions. Understanding these categories will help viewers select a builder that aligns perfectly with their specific project goals.

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