The intuitive web page software for Real estate agents

Harness the potential of Instapage's web page creator for Real estate agents and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Boost results through landing page optimization
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Power up landing pages with AI Power up landing pages with AI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Improve alignment across your creative team sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Software real estate: Your ultimate how-to guide

Creating an effective online presence is vital for real estate agents in today's competitive market. Utilizing Instapage's web page creator streamlines the process, allowing for quick and efficient page creation without the need for coding or developer assistance. This guide will take you through the essential steps required to maximize your online impact using our sophisticated platform.

Understanding the benefits of a dedicated web page creator

A specialized web page creator for real estate agents like Instapage offers unique advantages tailored to the industry's needs. Here are a few key benefits:

  1. Customizable templates: Select from over 100 conversion-driven layouts designed specifically for real estate marketing, enhancing your ability to attract potential clients.
  2. Analytics insights: Monitor on-page behavior with our detailed analytics dashboard, enabling you to make informed decisions about your marketing strategies.
  3. Easy collaboration: Work seamlessly with team members and clients, providing real-time feedback to optimize page designs quickly.

Step 1: Getting started with Instapage for real estate

To begin using Instapage’s web page creator, follow these initial steps:

  1. Sign up for an account: Visit the Instapage website and create an account tailored to your real estate branding needs.
  2. Explore available templates: Browse through our extensive library of templates to find one that resonates with your audience and objectives.
  3. Customize your page: Implement your personalized branding elements, including logos, colors, and images that represent your real estate services.

Step 2: Optimize your landing page for conversions

Once you have your initial page set up, it’s time to focus on optimization. Pay attention to the following elements:

  1. A/B testing: Use built-in experimentation features to test variations of your landing page, ensuring you identify what works best for your audience.
  2. Heatmaps: Analyze heatmap data to understand user interactions and improve page layout for better engagement.
  3. Call-to-action buttons: Strategically place clear and compelling CTA buttons to guide visitors towards making inquiries or scheduling showings.

Step 3: Personalization and follow-up

Personalizing your content ensures a relevant experience for your visitors:

  1. Dynamic text replacement: Tailor messages based on demographics to enhance relevance and connection with your visitors.
  2. AdMaps: Ensure your advertising campaigns match the right landing pages for maximized conversion potential.
  3. Follow-up strategies: Implement lead tracking to connect with potential buyers, ensuring no opportunity is lost.

With these steps, you can effectively create and optimize landing pages that resonate with potential clients in the real estate market, fostering long-lasting relationships.

Begin your journey to better conversions and engagement today! Sign up for Instapage and empower your real estate marketing strategy with a flexible web page creator.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Frequently asked questions about software real estate ai

See software real estate form feature in action

See software real estate form feature in action

As a realtor, you might be unknowingly making critical mistakes with your website, which can lead to missed opportunities for generating high-quality leads effortlessly. In this tutorial, I will discuss the four most common mistakes made by realtors when creating their websites and explain why each can be detrimental. Stay tuned until the end for a chance to receive a checklist of 11 essential elements your website needs to generate leads on autopilot. I'm Jen Percival, and since starting my real estate career in 2008, I've focused on building a successful business without traditional methods like door knocking or cold calling. My website has been pivotal in my success, and I'm eager to share strategies to help you achieve the same results.

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