The go-to web page software for news outlets to increase conversions

Instapage is the ultimate web page creator tailored for news outlets needs. Craft compelling pages that convert clicks into leads with minimal investment. Grow your digital presence effortlessly and efficiently!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Boost results through landing page optimization
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Power up landing pages with AI Power up landing pages with AI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Improve alignment across your creative team sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Expert guide to using Instapage as your Web page creator for news outlets

Creating effective landing pages is crucial for news outlets aiming to enhance their online presence. Instapage serves as a versatile platform that empowers marketers and content creators to build engaging pages that not only reduce costs but also significantly boost conversion rates. This comprehensive guide will delve into the essential steps and techniques for utilizing Instapage as your primary web page creator, ensuring that your content resonates with your audience while fostering brand trust and loyalty.

Understanding the Instapage platform

Instapage excels as a web page creator by offering an intuitive interface paired with extensive customization options. It allows marketers in sectors like business services, tech, and education to create dynamic landing pages without any coding skills. Here’s why Instapage stands out:

  1. User-friendly interface: No prior technical knowledge is required, making it accessible for all marketing professionals.
  2. 100+ customizable templates: Choose from various layouts specifically designed to enhance conversions.
  3. Rapid deployment: Quickly build and publish landing pages to respond to news cycles or marketing campaigns.

Getting started with your first landing page

Starting your journey with Instapage is straightforward. Follow these steps to create your first landing page:

  1. Select a template: After logging in, explore various templates tailored for news outlets that reflect your branding.
  2. Customize your content: Use the drag-and-drop editor to incorporate text, images, and videos relevant to your audience.
  3. Publish and monitor: Once satisfied, publish your page and use built-in analytics to monitor its performance.

Optimizing your landing pages for conversions

Optimization is key to increasing your page's effectiveness. Here’s how to enhance your content:

  1. Implement A/B testing: Compare different versions of your landing page to see which performs better with your audience.
  2. Utilize heatmaps: Analyze user behavior on your pages to identify engagement hotspots and optimize layout.
  3. Personalize user experiences: Leverage dynamic text replacement to tailor messages based on referral sources.

In conclusion, leveraging Instapage as your web page creator for news outlets can streamline your marketing efforts and improve your conversion rates. These tips provide a robust framework to build engaging, effective web pages.

Ready to transform your online presence? Get started with Instapage today and create impactful landing pages that captivate your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See web page creator for news outlets in action

See web page creator for news outlets in action

In this tutorial, we will guide you through creating a News website on WordPress, a flexible platform for sharing your stories globally. To begin, ensure you watch the video in its entirety for a comprehensive understanding. Start by launching your browser and accessing your WordPress dashboard. The first step involves selecting the right theme for your news site. Click on 'Appearance' and then 'Themes' to explore the available options. WordPress offers several templates; you can also upload themes from other sources, including both paid and free options. For this tutorial, we will focus on free templates available directly within WordPress, so use the search function to find suitable themes quickly.

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