Optimize with impact: web page software for agencies

Elevate your marketing campaigns with Instapage and its robust web page creator for agencies. Get everything you need to professionally craft visually stunning pages that captivate audiences, turning visitors into customers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Web page software: Your ultimate how-to guide

Crafting powerful landing pages has never been easier with Instapage, tailored specifically for agencies. Imagine generating tailored, high-converting web experiences without needing a developer. Whether you're in marketing, tech, or education, Instapage offers an extensive library of over 100 flexible layouts designed to support conversion goals while reducing costs.

Understanding the essentials of a web page creator for agencies

A web page creator is a specialized tool designed to streamline the process of building landing pages. Unlike generic page builders, solutions like Instapage focus on conversion optimization and tailor experiences to meet the unique needs of agency services. Key benefits include:

  1. Fast page creation: Leverage easy-to-use templates minimizing the time needed to launch campaigns.
  2. Built-in optimization: Tools such as A/B testing and heatmaps allow agencies to continuously refine their pages.
  3. Collaborative features: Share real-time edits with team members and clients to speed up feedback and approvals.

Step 1: Creating landing pages that convert

Start by selecting a layout that aligns with your campaign objectives. Instapage offers hundreds of conversion-optimized templates specifically designed for agency marketing. Customizing these layouts is straightforward, allowing you to:

  1. Incorporate your branding: Use your agency's color scheme and fonts to maintain brand consistency.
  2. Add dynamic content: Utilize Instapage’s personalization features such as dynamic text replacement to tailor landing pages for specific audiences.
  3. Optimize for mobile: Ensure your landing pages look stunning on all devices without extra effort.

Step 2: Analyze performance and optimize

With your landing pages live, it's time to analyze their effectiveness. Instapage's built-in analytics dashboard provides crucial insights into user behavior. You can:

  1. Monitor engagement: Track metrics such as time on page and click-through rates to gauge interest.
  2. Conduct A/B tests: Systematically test different headlines or images to identify the most effective combinations.
  3. Utilize heatmaps: Understand where users click and how they interact with your page to make informed adjustments.

Step 3: Collaborate to refine your pages

The integration of team collaboration tools within Instapage streamlines the process. Through collaborative editing, you can:

  1. Invite stakeholders: Easily share page links for feedback from clients or team members.
  2. Share progress efficiently: Maintain clear communication with incremental updates and visible revisions.
  3. Ensure fast approvals: Speed up the review process by allowing real-time comments and changes.

By leveraging these steps, agencies can create functional and visually appealing landing pages that drive conversions and build trust with their audience.

Don't miss out on the potential of optimizing your agency's marketing efforts. Start using Instapage today to boost your web page creation efficiency and conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See web page creator for agencies in action

See web page creator for agencies in action

This video tutorial discusses seven exceptional agency websites that stand out from conventional marketing sites. The presenter encourages viewers to share any superior sites they may know of. The first site highlighted is mubian.com (or muy bien), which features a unique scrolling effect that layers new projects over the previous ones each time the user scrolls. By clicking 'view,' users are directed to an in-depth case study or project page, showcasing the individual projects. Throughout the tutorial, the presenter emphasizes the innovative design elements and distinctiveness of these websites compared to typical agency layouts. The aim is to explore various creative approaches in design and presentation within the agency space.

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