The intuitive web page software for Public relations assistants

Harness the potential of Instapage's web page creator for Public relations assistants and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Public relations: Your ultimate how-to guide

Public relations professionals need a streamlined way to create effective landing pages that engage audiences and drive communication strategy. Instapage offers a powerful web page builder tailored specifically for public relations assistants to create impactful campaigns without the need for coding skills.

Understanding the basics of a web page builder for public relations assistants

A web page builder simplifies the process of designing and publishing landing pages. This is crucial for public relations assistants who often need to launch campaigns quickly. Here’s why this tool can be a game changer:

  1. Simplicity: Intuitive drag-and-drop features make it unnecessary to have technical skills.
  2. Speed: Templates designed for various PR campaigns allow rapid setup, reducing time to market.
  3. Customization: Easily tailor each landing page to fit specific audience segments using dynamic features.

Step 1: Create your landing page

Initiate by choosing from Instapage's extensive library of over 100 conversion-oriented templates perfectly suited for public relations. The process is straightforward:

  1. Select a template that aligns with your campaign message and goals.
  2. Utilize the drag-and-drop editor to customize images, text, and layout to your specifications.
  3. Preview the page before publication to ensure everything appears correctly on both desktop and mobile devices.

Step 2: Optimize for conversions

Once your landing page is live, enhancing it for better performance is essential. Instapage offers robust tools to aid in optimization:

  1. Heatmaps: Use detailed heatmaps to understand visitor behavior and identify areas for improvement.
  2. A/B testing: Implement A/B tests on headlines or images to see which elements resonate more with your audience.
  3. Analytics dashboard: Track essential metrics, like conversion rates and bounce rates, to assess your page's success.

Step 3: Personalize your content

Tailoring landing page content to meet the specific needs of various audience segments enhances engagement. Here’s how to personalize effectively:

  1. Dynamic text replacement: Use this feature to adjust headlines based on visitor data, adding a layer of personalization.
  2. Align ads with landing pages: This ensures a cohesive experience, directing visitors from specific ads to pages tailored to their interests.
  3. Audience tracking: Utilize advanced data tools within Instapage to gauge engagement and effectiveness among different target groups.

By following these steps, public relations assistants can utilize Instapage’s web page builder to create landing pages that convert visitors into engaged audiences, ultimately enhancing their PR initiatives.

Ready to elevate your public relations strategy? Explore how Instapage can transform your landing page creation process and amplify your campaigns today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about public relations ai

See public relations free feature in action

See public relations free feature in action

In this ultimate public relations master class, Heather, a PR professional with 15 years of experience and owner of a PR agency for a decade, discusses the significant changes in the PR industry. Her agency operates in London and Cape Town, servicing clients globally, including the UK, US, Australia, Europe, and Africa. She notes that consumers have shifted from traditional news sources, such as newspapers and broadcast media, to social media platforms for news consumption. A Pew Research Center report indicates that 68% of US adults now access their news via social media, with user-generated content increasingly competing with and sometimes surpassing traditional media, which is struggling due to declining advertising revenues and fewer journalists.

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