The intuitive web page software for HR business partners

Harness the potential of Instapage's web page creator for HR business partners and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Boost results through landing page optimization
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Power up landing pages with AI Power up landing pages with AI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Improve alignment across your creative team sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize your marketing strategy with a web page builder for HR business partners

A web page builder tailored for HR business partners empowers organizations to create targeted landing pages that enhance their employee engagement and recruitment strategies. With Instapage's flexible platform, businesses can swiftly build high-converting pages while keeping costs low and branding consistent across initiatives.

Why choose Instapage?

Instapage provides a user-friendly interface that enables HR teams to develop engaging landing pages without needing extensive coding knowledge. This makes it easy for HR specialists in various sectors—such as education, tech, and finance—to tailor their content with localized appeal, thereby fostering a sense of trust and loyalty among candidates.

  1. 100+ Conversion-focused layouts: Choose from a rich library designed to boost conversion rates.
  2. Built-in experimentation tools: Conduct A/B testing seamlessly to enhance user experience and optimize results.
  3. Dynamic text replacement: Personalize content for various audience segments, ensuring relevance and engagement across campaigns.

Step 1: Assess your objectives

Before using a web page builder, establish clear goals for your HR initiatives. Understand the specific needs of your target audience by asking questions like: What are the key attributes of our ideal candidate? What messages resonate most in our industry? This clarity will direct the design and messaging of your landing pages.

Step 2: Design your landing page

Utilize Instapage’s drag-and-drop features to create visually appealing layouts aligned with your brand. Below are best practices:

  1. Incorporate engaging visuals: Use images and videos that reflect your company culture and values.
  2. Clear and concise messaging: Ensure your text speaks directly to the HR audience, emphasizing job roles and benefits.
  3. Call-to-action buttons: Position CTAs prominently to guide potential candidates toward applying.

Step 3: Optimize and review

Once you’ve built your initial layout, utilize Instapage's optimization tools to enhance performance metrics.

  1. Analyze heatmaps: These tools provide insights into user behavior, helping identify which sections attract the most attention.
  2. Engage in A/B testing: Iterate designs based on real-time data to continually improve conversion rates.
  3. Share for feedback: Use collaboration features to gather input from stakeholders before launching your page.

By following these steps, you'll leverage a web page builder specifically designed for HR business needs, fostering better connections with potential candidates and improving hiring outcomes.

Ready to enhance your HR strategies with a leading web page builder? Start your free trial with Instapage today and witness the transformation in your recruitment process!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See web page builder for hr business partners in action

See web page builder for hr business partners in action

In this video tutorial, Erik from AIHR explores the role of an HR business partner (HRBP) and their importance in addressing employee engagement issues within a company. The scenario presented involves an HR director confronting low engagement scores in the supply chain department, characterized by low motivation, tardiness, and high turnover rates. This situation leads to increased recruitment and training costs and poses a risk to the department's financial targets. The HR director's need for assistance highlights the importance of an HRBP, who possesses knowledge of both business operations and employee relations, making them crucial in diagnosing and solving workplace challenges effectively.

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