Explore our user-friendly website software

Build your online presence with minimal effort using Instapage’s user-friendly website creator

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize your marketing efforts with Instapage's user-friendly website creator

Creating an effective landing page can significantly impact your marketing success. Instapage’s user-friendly website creator allows marketers to rapidly design and launch landing pages without needing developer knowledge. With a suite of over 100 conversion-focused layouts and pre-designed Instablocks, marketers can create compelling web experiences that resonate with target audiences across diverse sectors such as marketing advertising, technology, education, and more.

Step 1: Understanding your audience

Before diving into design, it's crucial to know who your audience is. Define your target demographics to tailor your landing pages effectively. Businesses in sectors like financial services or education will resonate differently with users.

  1. Identify key audience segments: Understand who your customers are, their pain points, and their objectives.
  2. Analyze competitor strategies: Observe successful tactics used by competitors in your verticals.
  3. Utilize customer journey maps: Outline the path your customers take, pointing out moments for engagement.

Step 2: Designing with conversion in mind

With Instapage’s intuitive interface, you can create landing pages that lead to higher conversion rates. The user-friendly design tools make it easy to arrange elements attractively and effectively.

  1. Leverage A/B testing features: Experiment with different headlines, images, or call-to-action placements to find what resonates best with your audience.
  2. Utilize heatmaps: Gain insights into how users interact with your page to make informed design decisions.
  3. Incorporate personalized elements: Use dynamic text replacement to align the landing page with specific ad campaigns for tailored experiences.

Step 3: Optimize and analyze performance

Once your landing page is live, continuous optimization is key. Instapage provides powerful analytics tools to monitor performance.

  1. Track crucial metrics: Focus on conversion rates, bounce rates, and engagement time to assess landing page effectiveness.
  2. Gather customer feedback: Use surveys and post-click surveys to understand user experiences better.
  3. Refine based on data: Use the insights gained to continually iterate and enhance your landing pages.

By following these steps, you can harness the power of a user-friendly website creator, maximizing your marketing potential and ensuring a robust return on investment.

To transform your marketing campaigns and explore cutting-edge landing page practices, start using Instapage today and witness the growth in your conversion rates.

Ready to elevate your landing page strategy? Explore Instapage's user-friendly website creator now!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See user-friendly website creator in action

See user-friendly website creator in action

Choosing the right tools for creating a website significantly impacts learning ease and the eventual success of the site. With numerous options available, it can be overwhelming to determine the best fit. After testing numerous website builders, I've identified their strengths and weaknesses, and their usability. In this tutorial, I will present five of the top website builders, organized by specific categories rather than as a simple list. This approach acknowledges that different users have unique needs; for instance, someone might be focused on blogging while having little interest in podcasting or e-commerce features. The aim is to assist viewers in finding the builder that aligns with their specific requirements.

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