Explore the capabilities of a robust static website software

Take your online presence to the next level with the static website creator you can manage yourself. Reach new audiences easily.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Static website creator: Your ultimate how-to guide

Creating efficient and conversion-driven landing pages is vital for your marketing strategy. Instapage's static website builder empowers marketers across industries, including tech, education, and financial services, to create high-quality, bespoke landing pages without needing coding skills. This step-by-step guide will detail how to effectively use a static website builder to enhance your marketing efforts in the USA, tailored for your audience's unique characteristics and preferences.

Understanding the basics of a static website builder

A static website builder allows marketers to create landing pages without complex coding or development skills. These platforms offer pre-designed templates and customizable layouts, enabling you to launch your pages quickly. With Instapage, you can choose from over 100 conversion-focused layouts, streamlining the landing page creation process across various sectors, including business services and government.

  1. Flexible design options: Instapage's library lets you easily customize layouts to fit your branding.
  2. No coding skills required: Marketers can take charge of their landing pages without technical assistance.
  3. Accelerated page production: Features like collaboration options significantly reduce time taken to launch pages.

Creating your first landing page with Instapage

Creating your first page with Instapage is straightforward. Follow these steps:

  1. Choose a template: Start by selecting a template that aligns with your campaign objectives. Instapage offers a variety of options geared toward different industries.
  2. Customize elements: Use the drag-and-drop feature to add images, videos, and text elements that resonate with your unique audience.
  3. Apply optimization features: Utilize built-in A/B testing and heatmap tools to understand audience interaction and optimize your design for conversions.

Optimizing your landing pages for greater impact

Optimization is key to boosting conversion rates. Consider the following:

  1. Conduct A/B tests: Regularly test variations of your landing pages to determine what works best for your audience.
  2. Use heatmaps: Analyze how users navigate your page to identify where you can improve layout and content.
  3. Track analytics: Monitor key performance indicators with Instapage's analytics dashboard to inform future adjustments.

By following these steps, you’ll not only improve your landing page performance but ultimately drive higher brand trust and customer loyalty.

Harness the power of a static website builder to engage your audience effectively and optimize your marketing efforts.

Get started with Instapage today and transform your static website experience into a dynamic marketing powerhouse!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about static website builders

See static website creation feature in action

See static website creation feature in action

The JAMstack is a popular topic in web development, particularly involving static site generators. This tutorial highlights the top 10 static site generators of 2020 for newcomers. Before diving into the list, it emphasizes understanding the JAMstack concept and the benefits of static sites. The term JAMstack stands for JavaScript, APIs, and Markup, representing a modern way of integrating traditional technologies to create web applications. The approach fosters a robust ecosystem and community support. Viewers are encouraged to like the video, subscribe, and enable notifications for future content. The tutorial refers to a resource, Jamstack WTF, for deeper insights into the JAMstack philosophy.

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