Self-hosted landing page software: Design made simple

Experience the potential of self-hosted landing page creator and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Self hosted landing page: Your ultimate how-to guide

Instapage offers a robust self-hosted landing page software that streamlines the creation of high-converting landing pages. Leveraging user-friendly tools, marketers can quickly deploy tailored page experiences without any coding knowledge. This synergy fosters reduced costs while enhancing customer engagement across various sectors.

Why Self-hosted Landing Page Software is Essential

Utilizing self-hosted landing page software optimizes marketing efforts by providing unparalleled control over brand messaging. Here’s why it can be a game changer:

  1. Cost efficiency: Lower operational costs without sacrificing quality.
  2. Increased conversion rates: Tailored landing pages that resonate with target audiences can dramatically boost sales.
  3. Brand trust: A consistent brand experience builds customer loyalty, vital for long-term success.

Step 1: Choose the Right Template

Start by selecting a conversion-focused template from Instapage’s extensive library. With over 100 layouts available, you can find a foundation that meets your campaign goals.

  1. Conversion-oriented design: Templates are pre-optimized for maximum engagement.
  2. Customization options: Tailor elements in your template to align with your brand's visual identity.
  3. Mobile responsiveness: Ensure your landing pages look great on all devices.

Step 2: Personalize Content for Your Audience

Personalization enhances user experience and can significantly increase conversion rates. Leverage dynamic text replacement to toggle messaging based on visitor segments.

  1. Segmentation: Identify key demographics to tailor content effectively.
  2. Dynamic messaging: Align your ads and landing pages to address specific audience needs.
  3. Performance tracking: Analyze audience engagement metrics to refine your strategy.

Step 3: Optimize with A/B Testing

Once your landing pages are live, continuous optimization is key. Employ A/B testing to compare variations of your page and determine what works best.

  1. Heatmaps: Use visual data to understand user interactions and adjust layouts accordingly.
  2. Iterative testing: Regularly refine your marketing messages for maximum impact.
  3. Analytics dashboard: Track key performance metrics to monitor success rates.

By thoughtfully implementing these steps, marketers can leverage Instapage's self-hosted landing page software to create compelling, high-converting experiences for their audiences.

Start enhancing your online campaigns today by exploring how Instapage can transform your approach to landing pages.

Get more out of Self-hosted landing page software

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about hosted landing pages

See best landing page builder feature in action

See best landing page builder feature in action

This video tutorial presents four simple and free landing page builders to help create effective landing pages. The fourth option is Tap Link, which allows users to place multiple buttons for a clean design. The third recommendation is Systems.io, ideal for beginners focused on email marketing. The second choice is Card.com, known for creating responsive and effective one-page landing pages. Finally, at number one, Google Sites and Medium.com are highlighted due to their wide acceptance. Additional landing page builders are also suggested for viewers seeking more options.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about shopify landing page builder