Pricing page software: Your key to online success

Experience the potential of pricing page creator and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Boost results through landing page optimization
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Power up landing pages with AI Power up landing pages with AI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Improve alignment across your creative team sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Pricing page software: Your ultimate how-to guide

Instapage provides marketers with an innovative solution for creating effective pricing page software that enhances brand trust and drives conversions. With customizable templates and advanced features, Instapage helps you deliver relevant landing page experiences without needing a developer. This guide will walk you through the essential steps to leverage Instapage for your pricing page, helping you reduce costs and grow your conversion rates.

Defining Your Pricing Strategy

Before diving into the creation of your pricing page software, it's crucial to define your pricing strategy. This step ensures that your pricing page aligns with your product values and customer expectations. Consider the different pricing models—subscription, tiered pricing, or one-time fees—and how they can best serve your target audience.

  1. Research competitor pricing to benchmark your offerings—by analyzing competitors in your industry, you can identify gaps in their pricing strategies and leverage them to your advantage.
  2. Understand customer psychology regarding pricing—consider the perceived value of your product and how psychological pricing tactics can optimize conversions.
  3. Set clear messaging and value propositions—ensure your pricing reflects the benefits your service provides, making it easy for potential customers to see the value.

Utilizing Instapage to Build Your Pricing Page

Once you've defined your pricing strategy, the next step is to create the pricing page using Instapage. The platform's library of over 100 conversion-focused layouts allows for rapid creation without any coding skills.

  1. Choose a layout that fits your audience's needs—explore various templates that highlight pricing effectively and provide a seamless user experience.
  2. Utilize Instablocks to customize components easily—create reusable blocks for features, testimonials, or pricing comparisons that align with campaign goals.
  3. Incorporate dynamic text replacement to personalize experiences—dynamically change pricing text based on user data to increase engagement and conversions.

Optimizing for Conversions

With your pricing page in place, it's essential to optimize it for maximum conversions. Instapage offers built-in experimentation features to test different elements.

  1. Employ A/B testing to iterate on design elements—test variations in design, messaging, and CTA buttons to determine which performs best.
  2. Use analytics dashboards to track visitor behavior—analyze heatmaps to understand mouse movement and clicks, ensuring optimal placement of key information.
  3. Implement strong CTAs to drive action—a compelling call-to-action can guide customers toward making a purchase decision.

By following these steps, you can effectively create a pricing page software that not only meets your audience's needs but also enhances your brand’s reputation and fosters customer loyalty.

Ready to get started? Sign up for Instapage today, and create a pricing page that captivates your audience and boosts your conversions!

Get more out of Pricing page software

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about instapage pricing 2025 site instapage com

See pricing instapage feature in action

See pricing instapage feature in action

The pricing page is essential when visiting a SaaS website, as it reveals crucial information about the product, including the pricing model and offer presentation. An effective pricing page significantly influences the conversion of visitors into paying subscribers. This video, presented by Simon Hoiberg, focuses on showcasing seven exemplary SaaS pricing pages that can inspire viewers in their own pricing strategies. One highlighted example is 'Recurring,' a tool designed for tracking recurring expenses, serving as a straightforward illustration of how to effectively present a SaaS offer. Throughout the video, emphasis is placed on the importance of design and clarity in pricing presentations to attract and retain customers.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Pricing page software