Mobile page software with A/B testing capabilities unleashed

Experience the potential of mobile page creator with A/B testing capabilities and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Mobile landing page test: Your ultimate how-to guide

Instapage's mobile page builder revolutionizes how marketers create responsive landing pages tailored for mobile users. Utilizing over 100 conversion-optimized layouts and easy drag-and-drop features, you can expedite the design process without requiring technical skills. Discover how to leverage A/B testing capabilities effectively to enhance engagement and conversion rates.

Understanding the importance of A/B testing in mobile landing pages

A/B testing is crucial for optimizing mobile landing pages, as it allows marketers to compare variations and identify which elements perform best. By directly analyzing user interactions based on heatmaps and analytics, marketers can make informed decisions that lead to increased conversions and improved user experience.

Step 1: Building your mobile landing page

Creating a mobile landing page begins with a clear understanding of your target audience and conversion goals. Follow these guidelines:

  1. Define your goals: Determine what actions you want visitors to take—whether it's filling out a form, signing up, or making a purchase. This clarity helps guide your design and content.
  2. Utilize templates: Choose from Instapage's library of pre-designed mobile layouts tailored for high performance, giving you a solid starting point.
  3. Incorporate branding: Ensure that the design aligns with your brand's visual identity to foster trust and enhance brand recognition.

Step 2: Implementing A/B testing features

Once your landing page is ready, implementing A/B testing allows you to easily gauge what resonates with your audience. Consider these actions:

  1. Create variations: Adjust headlines, colors, call-to-action buttons, and imagery to create distinct landing page versions to test against each other.
  2. Monitor performance: Utilize detailed analytics and heatmaps provided by Instapage to track user behavior and see which version captures attention and leads to conversions.
  3. Refine based on data: After gathering sufficient data, analyze the results, and implement the winning variant to bolster your conversions.

Step 3: Optimizing for personalization and collaboration

The final step in using Instapage's mobile page builder is to harness personalization techniques and collaboration features. Follow these tips:

  1. Dynamic text replacement: Adjust content dynamically based on user data and attributes to create tailored experiences for different audience segments.
  2. Real-time feedback: Collaborate with your team using Instapage's seamless sharing and editing features to accelerate production without compromising on quality.
  3. Audience segmentation: Leverage data tools to identify unique audiences and ensure that each segment experiences a tailor-fit landing page.

In conclusion, utilizing a mobile page builder with A/B testing capabilities such as Instapage can significantly enhance your marketing strategy. By focusing on building optimized, personalized landing pages supported by robust testing and collaboration features, your business can thrive in a competitive digital marketplace.

Ready to transform your landing pages? Explore Instapage today and start creating high-converting mobile experiences!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Frequently asked questions about mobile ab testing tools

See mobile app ab testing tool feature in action

See mobile app ab testing tool feature in action

Mobile app A/B testing is the practice of testing different user experiences within mobile applications. Users are randomly assigned to different segments, each exposed to distinct experiences. After sufficient participation, it's possible to identify with statistical confidence which app version yields higher conversions. For instance, a mobile game developer might test various banners for in-app purchases to discover which generates the most clicks. By conducting A/B tests, the developer can implement the winning banner across the user base, enhancing overall conversion rates. This method is powerful as it enables the testing of hypotheses and data-driven adjustments to app experiences, rather than relying on intuition.

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