A go-to microsite software for Home care administrators to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Home care administrators offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Effective Microsite software for Home care administrators

Creating targeted microsites can significantly improve user engagement and conversion rates. Instapage's robust landing page software empowers home care administrators to build customized microsites swiftly, enhancing brand trust and promoting customer loyalty. Dive into the steps on how to harness these capabilities effectively.

Step 1: Define Your Audience

Understanding your target audience is crucial for developing an effective microsite. Consider factors such as demographics, needs, and preferences tailored for home care services. By defining your audience, you can create relevant content that resonates with their interests.

  1. Tech-savvy clients: Focus on innovative solutions that appeal to this group, highlighting user-friendly tech features.
  2. Elderly clients: Ensure content is accessible and easy to navigate, highlighting services catered to their needs.
  3. Care professionals: Provide updates or features that assist their daily caregiving tasks.

Step 2: Choose a Flexible Website Builder

Opt for Instapage as your microsite-building platform to streamline the design process. With over 100 conversion-focused templates, customizing a visually appealing site becomes effortless.

  1. User-friendly interface: No coding required, allowing anyone to create effective landing pages quickly.
  2. Conversion-focused templates: Pre-designed layouts that emphasize calls-to-action, improving conversion rates.
  3. Versatile customization: Adapt templates to fit brand and service offerings seamlessly.

Step 3: Implement Optimization Techniques

Optimization is essential for ensuring your microsite achieves high performance. Utilize Instapage’s built-in experimentation features to assess the effectiveness of different elements.

  1. A/B Testing: Experiment with different headlines or images to determine what resonates best with visitors.
  2. Heatmaps: Analyze user interactions on your site, allowing you to identify which areas are most engaging.
  3. Analytics Dashboard: Track performance metrics to refine your approach continuously.

Once your microsite is live, monitor user interactions and feedback to further enhance its performance.

By following these steps, you can create an impactful microsite that effectively supports home care administrators' objectives.

Ready to start building your microsite with Instapage? Sign up today and unlock the potential of personalized landing pages tailored to your audience's needs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See microsite software for home care administrators in action

See microsite software for home care administrators in action

As a homecare agency, your focus is on providing excellent care, and AxisCare offers the tools to enhance daily operations. Designed for simplicity, it enables effortless scheduling through a drag-and-drop feature for quick and accurate shift management. The EVV-compliant GPS mobile app helps caregivers clock in and out seamlessly while documenting vital visit details. Go paperless with the custom form builder, cutting down on manual data entry. Ready for billing? AxisCare allows you to create and send invoices directly, build claims for third-party payers, and sync visits to QuickBooks easily. The platform scales with your business by effectively tracking referral sources, organizations, and client relationships, ensuring you maintain and grow your professional network.

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