A go-to microsite software for Event managers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Event managers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate guide to Microsite software for event managers

Microsite software tailored for event managers simplifies the creation of targeted landing pages specific to events, boosting user engagement and conversion rates. Instapage empowers marketers by reducing costs while enhancing user experiences that resonate with their audience, turning casual visitors into loyal customers. With intuitive features and a rich template library, producing effective microsites has never been easier.

Why you need Microsite software for event managers

Utilizing specialized software is crucial to tailor microsites to the unique requirements of event marketing. An effective solution allows for quick builds, optimization stacks, and collaboration tools to streamline the process.

  1. Speed: Craft microsites quickly with ready-made templates—ideal for last-minute events.
  2. Customization: Tailor content to resonate with specific audiences, improving engagement.
  3. Analytics: Analyze user behavior with heatmaps and A/B tests to optimize landing pages.

Step 1: Building your first event microsite

Begin by leveraging Instapage's array of templates and customization tools.

Step 2: Optimizing for conversions

Enhance your microsite's performance by focusing on A/B testing and real-time data tracking.

  1. Use heatmaps to see where users click most, adjusting your design accordingly.
  2. Implement A/B tests to compare different layouts, improving landing page effectiveness.
  3. Review analytics to assess where users drop off, refining the user journey.

Step 3: Personalizing experiences for your audience

Personalization is key to improving customer loyalty. Using dynamic content within your microsite makes for a unique browsing experience for each visitor.

  1. Dynamic text replacement to greet returning visitors personally.
  2. AdMaps to show targeted ads corresponding to specific pages.
  3. Data tracking tools that help monitor user engagement and preferences.

By following these steps, you can ensure your microsite is fully equipped to attract and convert users effectively.

Ready to take your event marketing to the next level? Start with Instapage today to create high-converting microsites that resonate with your target audience.

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Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See microsite software for event managers in action

See microsite software for event managers in action

In this tutorial, Jeff compares Apple Keynote events to personal gatherings like birthday parties, highlighting their similarities despite differences in scale and budget. Both types of events require attendees to register or receive invitations, have a set agenda, and utilize promotional materials to create awareness. Distribution of these materials occurs across various channels. Additionally, a charismatic and well-presented host can enhance the event experience. Jeff emphasizes that, while the size and nature of the events differ vastly, the fundamental structure and processes of event management remain consistent, focusing on effective organization and execution.

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