A go-to microsite software for Business development coordinators to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Business development coordinators offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Unlocking the Potential of Microsite Software for Business Development Coordinators

Microsite software simplifies the creation and management of dedicated landing pages tailored for specific campaigns. Instapage's intuitive platform empowers business development coordinators to design eye-catching pages that reduce costs while enhancing conversion rates. With over 100 customizable templates and a user-friendly drag-and-drop interface, creating relevant landing pages has never been easier.

Step 1: Identifying Your Target Audience

Understanding your audience is paramount for effective marketing. Instapage offers features that help in segmenting users based on their demographic and behavioral characteristics, ensuring that your landing pages resonate well with their needs.

  1. Use data-driven insights: Leverage analytics tools to gather insights about your audience's preferences and pain points.
  2. Create audience personas: Develop detailed profiles that reflect your ideal customers to tailor your messaging effectively.
  3. Implement dynamic content: Instapage allows you to personalize messages for different audience segments based on their browsing behavior.

Step 2: Crafting Convincing Content

Content is key when it comes to landing pages. Utilize Instapage's optimization features to generate compelling content that drives conversions. Focus on clear, action-driven copy that encourages the desired user engagement.

  1. Highlight your value proposition: Clearly articulate what makes your offer unique and beneficial.
  2. Incorporate CTA buttons strategically: Place call-to-action buttons where they are most likely to catch user attention, using contrasting colors for visibility.
  3. Utilize testimonials: Social proof, such as customer testimonials, can build trust and encourage hesitant visitors to convert.

Step 3: Optimizing for Performance

Once your landing page is live, it’s crucial to monitor its performance. Instapage’s built-in analytics tools provide real-time feedback to help you make data-driven decisions aimed at boosting conversion rates.

  1. Conduct A/B testing: Experiment with different headlines, images, and CTAs to see which variations lead to better outcomes.
  2. Analyze heatmaps: Use heatmaps to understand user behavior and identify areas where users drop off.
  3. Track metrics: Monitor key performance indicators such as traffic, bounce rate, and conversion rate consistently to optimize your campaigns.

Investing time and resources into developing effective landing pages can significantly enhance your marketing efforts. With tools like Instapage, business development coordinators can streamline the process and improve engagement.

To get started on creating high-converting landing pages, sign up for Instapage today and leverage our platform’s full suite of features to transform your marketing strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See microsite software for business development coordinators in action

See microsite software for business development coordinators in action

Olivia creates unique llama lamps that gained immense popularity, prompting her to start her own business. Despite her talent in making lamps, she struggles with the complexities of business management, including sales, orders, and inventory, feeling overwhelmed by the multitude of tasks. Fortunately, there's a solution: NetSuite's complete business management tool. This platform allows her to oversee her entire business operations—accounting, sales, purchasing, and invoicing—through one easy-to-use system. It's ready to use from day one and comes equipped with pre-built guides and reminders, simplifying her day-to-day responsibilities and allowing her to focus on her craft. Olivia can begin by taking a free tour of the system.

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