Microsite software for SMEs — design your online masterpiece

Explore our microsite creator for SMEs and use the endless possibilities of web creation in a few clicks.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create an Impactful Microsite for SMEs with Instapage

Building a micro-focused, high-converting microsite is essential for small to medium enterprises (SMEs) wanting to thrive in today’s competitive landscape. Instapage accelerates this process by empowering marketers to create tailored landing pages that resonate with specific audience segments. With user-friendly design tools and a repository of over 100 Pro-Conversion templates, SMEs can achieve project goals without needing extensive development skills.

Why Choose a Microsite Creator for SMEs?

The first step in leveraging a microsite is understanding its necessity. A microsite is a focused, standalone website—ideal for targeted campaigns and promotions. It allows companies to deliver personalized experiences that engage potential customers effectively. Instapage's microsite creation tools can significantly benefit SMEs by:.

  1. Cost-effectiveness: Reduce reliance on larger websites, focusing on specific campaigns to drive down costs.
  2. Improved conversion rates: Landing pages built using Inastpage's output often lead to higher user engagement and conversions.
  3. Targeted messaging: Tailor content to small segments of your audience, increasing relevance and user loyalty.

Creating Your Microsite with Instapage's Tools

Developing your microsite can be accomplished in just a few straightforward steps. Follow this guide to get started.

  1. Select a Template - Choose from a variety of conversion-optimized templates that suit your campaign needs.
  2. Customize Your Content - Use Instablocks to adjust text and imagery without needing coding skills, ensuring an inviting user experience.
  3. Optimize and Launch - Utilize built-in experimentation features like A/B testing to refine performance before your launch.

Enhanced Personalization for Target Audiences

To maximize effectiveness, the microsite should be personalized. Leveraging Instapage's dynamic text replacement and data tools can ensure you're communicating uniquely with your visitors. Consider the following:

  1. Dynamic Audience Targeting: Align ads to specific pages to reinforce a cohesive marketing message.
  2. Performance Tracking: Use analytics to gain insights into audience interactions, ensuring continuous optimization of your content.
  3. AdMaps Utilization: Employ the AdMaps feature to create tailored experience workflows that lead your audience through a custom journey.

Through the use of Instapage's flexible platform, SMEs are equipped to build and manage effective microsites that enhance brand trust, foster customer loyalty, and boost conversions, uniquely tailored to audience demands.

Effective microsite creation can dramatically influence market success for your business. Implement these strategies with Instapage to unlock potential growth and drive measurable results.

Ready to create your own microsite? Leverage Instapage’s powerful tools to bring your vision to life. Start today and witness the transformation in your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite creator for smes in action

See microsite creator for smes in action

In today's video, I will guide you on creating a mobile-friendly microsite that can be added to your social media profiles like Instagram. These microsites are easy to modify and completely free to create. We will be using Canva for this purpose. Canva is a user-friendly and free graphic design platform where you can design professional-looking graphics for various applications without requiring a credit card. There are paid options available for additional images, templates, and features. If you're new to Canva, please use the link in this video description to support my channel. While you can start using Canva without signing up, creating an account is recommended to save your designs. I already have an account, so I will sign in to begin.

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