A go-to microsite software for Real estate agents to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Real estate agents offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Best real estate agent website builder: Your ultimate how-to guide

Capturing potential clients' attention within the competitive real estate landscape is crucial. A Microsite creator for real estate agents provides the perfect solution for presenting properties through dynamic, tailored web experiences. With Instapage, real estate agents can foster brand trust and customer loyalty while boosting conversion rates, all without needing extensive coding or development skills.

Start with a robust library of templates

Instapage offers over 100 conversion-focused layouts that are easily customizable to showcase your listings effectively. Real estate agents can leverage these template options to create beautiful, engaging pages that reflect their brand's ethos while providing vital property information accessible to potential buyers.

  1. Choose user-friendly templates that cater specifically to real estate listings, allowing for easy customization.
  2. Utilize Instablocks for repetitive elements like navigation bars, footers, or lead generation forms, speeding up the design process.
  3. Access templates optimized for mobile to ensure that prospects browsing on smartphones have an optimal experience.

Optimize landing pages for maximum effectiveness

Once your pages are up, Instapage’s built-in experimentation features enable real estate agents to transform their marketing strategy through continuous testing and optimization. With detailed heatmaps and A/B testing, agents can drive higher conversions by understanding user interactions on each page.

  1. Implement A/B testing to determine which page version yields better results regarding lead generation.
  2. Utilize heatmaps to see where visitors focus their attention most, allowing for data-driven design changes.
  3. Regularly analyze performance metrics via an integrated analytics dashboard for sustained improvements.

Personalize for your target audience

Instapage's personalization features empower real estate agents to deliver content that resonates with their specific audiences, maximizing engagement. By dynamically customizing elements based on visitor segments, agents can ensure that their offers connect deeply with potential clients.

  1. Leverage dynamic text replacement to align property descriptions or headers with specific search keywords used by visitors.
  2. Use AdMaps to link targeted ads directly to relevant landing pages, ensuring cohesive messaging throughout the customer journey.
  3. Track audience-level metrics to fine-tune future marketing campaigns based on what aligns best with different buyer personas.

Creating an effective microsite for real estate isn’t just about aesthetics; it's about creating a seamless user journey that drives conversions. Employing collaborative features within Instapage can also significantly enhance productivity among marketing teams.

Finally, to maximize your success as a real estate agent, consider how these elements work together. Landing pages tailored for your audience can drive engagement and conversion in a competitive marketplace.

Ready to transform your real estate marketing with a powerful Microsite creator? Start using Instapage today to experience the benefits firsthand.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Frequently asked questions about real estate website creator

See real estate agent website builder feature in action

See real estate agent website builder feature in action

Realtors often make critical mistakes with their websites, hindering their ability to generate quality leads effortlessly. This video highlights the four most common mistakes in website building for realtors and explains why each can be detrimental. The speaker, Jen Percival, who has been a realtor since 2008, emphasizes the importance of a well-structured website for business success without relying on outdated strategies such as door knocking or cold calling. Viewers are encouraged to watch until the end for a checklist of 11 essential features that their websites need to attract leads automatically. Jen aims to help women in real estate create and grow a successful business they can be proud of by sharing valuable tips and strategies.

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