Explore our microsite software for Marketing Automation & launch your website with ease

Bring your website vision to reality with Instapage’s microsite creator for Marketing Automation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Maximize Your Marketing Impact with a Microsite Creator for Marketing Automation

In the rapidly evolving landscape of marketing, harnessing the power of a Microsite creator for Marketing Automation is essential. Instapage provides a flexible and user-friendly platform for marketers to design and deploy high-converting landing pages quickly. This guide offers a step-by-step approach to effectively leverage Instapage to increase conversions and build brand loyalty.

Step 1: Understanding the Importance of Microsites

Before diving into the creation process, it’s crucial to grasp why microsites are beneficial for specific campaigns. A focused microsite can drive targeted traffic, enhance user experience, and ultimately boost conversion rates. Additionally, utilizing Instapage's vast library of conversion-focused layouts allows marketers to tailor experiences to their audience.

  1. Targeted messaging: Deliver customized content that speaks directly to specific user pain points.
  2. Enhanced user experience: Design dedicated pages that facilitate better navigation and quicker access to desired information.
  3. Increased brand trust: Showcase product offerings in a focused manner, building credibility with your audience.

Step 2: Creating Your First Microsite

To kickstart your microsite, begin by selecting a layout from Instapage’s extensive template library. Here’s how to create an engaging and effective landing page:

  1. Choose a template: Select a design that aligns with your campaign goals and audience preferences.
  2. Customize content: Use Instablocks to easily modify text, images, and CTAs without coding knowledge.
  3. Optimize for mobile: Ensure that your microsite is responsive and functions seamlessly on all devices.

Step 3: Optimize for Conversions

With your microsite ready, focus on optimizing it for conversions using the platform's built-in experimentation features. Follow these steps:

  1. Conduct A/B testing: Test different variations of headlines, CTAs, and images to determine what resonates best with your audience.
  2. Utilize heatmaps: Analyze where users are clicking on your page to make data-driven adjustments.
  3. Implement personalization: Use dynamic text replacement to adapt content for individual visitor segments.

By following these steps, you can effectively launch a microsite that enhances your marketing automation strategy and drives results.

In conclusion, leveraging a Microsite creator for Marketing Automation like Instapage empowers marketers to craft personalized experiences that lead to higher engagement and conversion rates.

Ready to transform your marketing strategy? Start your journey with Instapage today and discover the power of tailored landing pages!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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See microsite creator for marketing automation in action

See microsite creator for marketing automation in action

Marketing reflects your brand to customers, and marketers engage with them to capture leads. Marketing automation is essential, as 75% of companies utilize it, indicating missed opportunities for those who don't. This video presents five top marketing automation tools for small businesses. Omniscient, founded in 2014, has quickly risen as a leading tool, particularly for e-commerce. It's user-friendly and integrates various channels—email, SMS, and push notifications—into cohesive workflows. A key feature of Omniscient is its capability to connect with major e-commerce platforms, enhancing marketing relevance and effectiveness, which is vital for driving business growth and engagement.

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