A go-to microsite software for Information architects to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Information architects offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Optimize Your Marketing Strategy with Instapage's Microsite Creator for Information Architects

Discover how Instapage’s Microsite creator for Information architects can transform your marketing efforts by providing flexible, user-friendly landing pages tailored to your audience. By utilizing Instapage, marketers can significantly lower costs, boost conversion rates, and enhance brand trust and customer loyalty.

Understanding the Importance of a Microsite in Marketing

A microsite serves as a focused hub within your larger marketing strategy. It can enhance user experience by delivering tailored content that meets specific customer needs, improving engagement and maximizing conversions.

  1. Targeted Experience: Tailors content to match audience segments, allowing for higher conversion rates.
  2. Reduced Load Times: Streamlined design ensures quicker loading times, enhancing user retention.
  3. Enhanced Brand Trust: Delivery of tailored information boosts brand loyalty and trust among users.

Steps to Build Your Microsite Using Instapage

Building a microsite with Instapage is straightforward. Here’s how you can begin creating your landing pages:

  1. Choose a Template: Select from over 100 conversion-focused layouts that align with your marketing goals.
  2. Customize Your Content: Use dynamic text replacement to create personalized experiences for different audience segments.
  3. Integrate AdMaps: Align specific ads to unique pages to ensure a cohesive user journey.

Optimizing Your Microsite for Maximum Conversions

Optimizing your microsite is essential to enhance its performance. Consider these strategies:

  1. A/B Testing: Conduct experiments to compare versions of your microsite and optimize for better results.
  2. Heatmaps Analysis: Use built-in heatmaps to visualize user engagement and adjust your layout accordingly.
  3. Analytics Dashboard: Leverage analytics to track key metrics and make data-driven decisions for improvement.

By effectively leveraging these strategies, you can increase your chances of achieving higher conversion rates for your microsite.

Instapage’s Microsite creator enables seamless collaboration, empowering teams to review pages in real-time and providing quick feedback, which accelerates the entire page production process.

Start turning your marketing vision into reality today! Explore the capabilities of Instapage's Microsite creator for Information architects to create stunning landing pages that drive results.

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Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See microsite creator for information architects in action

See microsite creator for information architects in action

In this video tutorial, the presenter continues a series on designing a smart diffuser app. This is the fourth part, and viewers are encouraged to watch the previous installments and check the project on Behance for additional context. The last videos involved planning and conducting research, which led to identifying a feature list for the app. This episode focuses on information architecture, mapping out app features, and emphasizing the significance of touch points. Touch points refer to the various interaction points crucial for enhancing the user experience, which need to be meticulously designed to ensure the app's overall success.

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