Instapage’s microsite software for healthcare providers — your wallet-friendly option

Streamline your company's operations and marketing efforts with the microsite creator for healthcare providers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Creating effective microsites for healthcare providers

Microsites are essential for healthcare providers seeking to enhance patient engagement and streamline marketing efforts. Leveraging Instapage’s microsite creator translates into lower costs, improved conversion rates, and tailored landing page experiences that foster trust and loyalty.

Overview of microsite creators in healthcare

A microsite is a focused web experience that allows healthcare providers to deliver specific content to target audiences. With Instapage, you can quickly create a microsite without coding skills, utilizing a variety of templates designed for the healthcare sector. This capability supports a strategic marketing approach tailored to each audience, enhancing outreach and engagement.

  1. User-Friendly Interface: Easily navigate and create pages quickly without technical expertise.
  2. Customization Flexibility: Use 100+ customizable templates that align with your brand identity.
  3. Integrated Analytics: Gather insights on performance metrics like user engagement and conversions.

Step 1: Designing your healthcare microsite

Begin by selecting a template tailored for healthcare providers. Choose a layout that effectively communicates your services while considering your audience's needs.

Step 2: Optimizing for conversions

Implement A/B testing to refine your pages based on user behavior.

  1. Heatmaps: Visualize where users click to optimize design and content.
  2. Conversion Rate Optimization (CRO) Tools: Utilize built-in features that suggest changes to increase conversions.
  3. A/B Testing: Regularly swap elements to determine the most effective versions.

Step 3: Personalizing user experiences

Enhance engagement by personalizing content for different audience segments. Employ dynamic text replacement and configure AdMap features to ensure the messaging resonates.

  1. Dynamic Content: Automatically adjust content based on user demographics.
  2. AdMap Alignment: Link ads to specific landing pages that speak directly to the audience's needs.
  3. Audience Metrics Tracking: Monitor interactions and adjust strategies based on real-time data.

Adopting a structured approach to using Instapage's microsite creator can substantially enhance your healthcare marketing efforts.

Ready to transform your patient outreach? Start building your healthcare microsite today with Instapage.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See microsite creator for healthcare providers in action

See microsite creator for healthcare providers in action

The increasing volume of data physicians receive is creating challenges. Initially, tools such as EM coding emerged to aid in correct coding, followed by meaningful use requirements that prompted physicians to collect additional information for quality measures and performance documentation. This shift imposed a greater documentation burden on physicians, who are now required to track information that may not have been necessary before. To alleviate this burden while ensuring quality care is documented for appropriate compensation, a balance between regulatory requirements and efficiency in patient care is essential. Innovations are needed to process incoming data effectively and to streamline documentation practices.

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