Instapage’s microsite software for customer support teams — the only solution you need

Enjoy the enhanced convenience, rich functionality, and intuitive collaboration tools with our microsite creator for customer support teams.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Creating Engaging Microsites for Customer Support Teams

Leveraging a robust Microsite creator for customer support teams is essential for delivering tailored user experiences. With the capabilities of Instapage, teams can create dedicated pages focused on specific queries without needing extensive coding knowledge. This guide will walk you through the steps of using Instapage to build effective microsites that not only reduce costs but also enhance customer interactions and conversion rates.

Understanding the Importance of Microsites

Microsites serve as focused platforms that can effectively engage users by delivering personalized content. Unlike traditional websites, they provide quick, relevant information that can cater to the specific needs of your customer support audience. The value of a Microsite creator for customer support teams lies in its ability to streamline communication and simplify the user journey.

Step 1: Define Your Objectives

To create an impactful microsite, the first step is to clearly define your objectives. Consider the following:

  1. Identify key customer queries—Pinpoint common questions or issues to address.
  2. Outline desired outcomes—Determine what you want visitors to do, such as submitting a support ticket or accessing resources.
  3. Align with broader marketing goals—Ensure your microsite ties into your overall marketing strategy.

Step 2: Build Your Microsite Using Instapage

Now that your objectives are clear, use Instapage's features to create your microsite. Here’s how:

  1. Select a template—Utilize one of over 100 conversion-focused layouts tailored for customer support.
  2. Add relevant content—Incorporate dynamic text replacement based on audience segmentation for personalized experiences.
  3. Utilize Instablocks—Drag and drop components to create engaging sections quickly.

Step 3: Optimize for Performance

Optimization is crucial to ensure your microsite meets its objectives. Consider these optimization strategies:

  1. Conduct A/B testing—Experiment with different layouts or content to find what resonates most with users.
  2. Analyze user behavior—Utilize heatmaps to understand how visitors interact with your microsite.
  3. Implement SEO best practices—Ensure your content is optimized for search engines to increase visibility.

By following these steps, customer support teams can effectively leverage Instapage to create high-converting microsites tailored to their audience's needs.

Start streamlining your customer support today by using Instapage to build your own dedicated microsite. Explore our platform and discover how easy it is to engage your users.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See microsite creator for customer support teams in action

See microsite creator for customer support teams in action

This tutorial introduces free AI chatbots capable of managing customer inquiries in real-time, mimicking human interaction. These AI tools can automate various tasks, from creating support tickets to resolving issues, and can be integrated into websites or messaging platforms like WhatsApp and Messenger. The focus is on tools that offer free plans, allowing users to implement them without initial costs. The first showcased tool, Command Bar, integrates an AI chatbot into your site, learning from provided support documentation. As customers pose questions, the AI utilizes this knowledge to provide accurate responses, following a freemium model for pricing. The video aims to guide users in effortlessly deploying these technologies to enhance customer support.

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