Microsite software for content creators — Effortless landing page creation & optimization

Use our beginner-friendly microsite creator for content creators and stand out in the digital landscape.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Microsite creation: Your ultimate how-to guide

Instapage simplifies the creation of microsites, empowering marketers to establish effective digital experiences without needing coding skills. Leveraging more than 100 conversion-focused templates and Instablocks, designers can build engaging pages swiftly, significantly reducing costs while enhancing conversion rates.

Step 1: Choose the right template for your microsite

To kick off your project, select a template that aligns with your brand's identity and your marketing objectives. Instapage offers a variety of layouts tailored for different industries, ensuring that your microsite resonates with your target audience.

  1. Conversion-focused designs: Choose templates designed specifically for high conversion rates.
  2. Mobile responsiveness: All layouts are optimized for mobile viewing, ensuring accessibility across devices.
  3. Customization options: Instapage allows you to tweak colors, images, and text, maintaining brand consistency.

Step 2: Implement optimization strategies for better performance

Once your template is selected, focus on optimization features within Instapage for higher conversion rates. Utilize A/B testing and heatmaps to understand user behavior, allowing for data-driven adjustments.

Step 3: Personalize your content for targeted audiences

With Instapage, you can create dynamic content tailored to specific user segments.

  1. Dynamic text replacement: Showcase personalized messages that reflect user interests.
  2. AdMaps: Align your ad campaigns with precise landing pages, ensuring relevance.
  3. Audience-level metrics: Utilize tracking tools to analyze how different segments engage with your content.

Step 4: Collaborate effectively for a streamlined production

Instapage enhances team collaboration with features that facilitate real-time editing and instant feedback.

  1. Real-time edits: Allow team members to make simultaneous changes, speeding up the production process.
  2. Instant feedback loops: Gather and implement suggestions from stakeholders rapidly.
  3. Secure sharing: Share pages with external clients or partners securely without compromising quality.

By following these steps, marketers in various sectors can utilize Instapage to create effective microsites that drive conversions and build trust.

Ready to transform your marketing strategy? Start using Instapage today to create customized microsites that resonate with your audience and maximize conversions.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about digital microsite

See microsite creator for content creators in action

See microsite creator for content creators in action

In today's video, I will demonstrate how to create a microsite that can enhance your social media profiles, particularly on Instagram. These microsites are mobile-friendly, easily editable, and completely free to create. We will utilize Canva, a user-friendly and free graphic design application that allows you to make professional-looking designs for various purposes. While Canva offers a free version with no credit card necessary, there are paid options available for additional images, templates, and features. If you're new to Canva, please use the link in the video description to support my channel at no extra cost. Signing up for an account is recommended for saving your designs, and I will proceed by signing into my existing account to begin the tutorial.

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